Hot Mobile AR News Posts — Page 2 of 20 « Mobile AR News

News: Snapchat Summons Dragons from Westeros to New York for Game of Thrones AR Promo

Spring is here across the US, but, through the lens of Snapchat and augmented reality, winter is coming to New York.

News: Niantic Conjures Preview of Harry Potter Augmented Reality Game, Opens Pre-Registration on Google Play

While a release date for Harry Potter: Wizards Unite has not yet materialized, co-developers Niantic and WB Games have finally released gameplay footage and an in-depth game description to whet the appetites of eager Harry Potter fans.

Hands-On: Hands-On with Google Maps Walking AR Navigation Experiment, a Peek into Our Smartglasses Future

While Google isn't ready to commit to a wide release of the AR walking navigation mode for Google Maps, the company has begun testing the feature with members of its Local Guides crowdsourcing community.

News: Snapchat Scores Viral Hit with Nike Augmented Reality Experience Starring Lebron James

Lebron James, or King James to his royal subjects, is extending the reach of his kingdom beyond basketball and into the realm of augmented reality.

News: ModiFace Applies Its Augmented Reality Tech to Nail Polish with Fingertip-Tracking Feature

French cosmetics giant L'Oréal isn't wasting any time putting its new subsidiary, ModiFace, to work. On Thursday, the company launched a new tool that enables a photo-realistic augmented reality simulation of nail polish shades and textures to be accurately displayed on a user's fingers in real time.

News: Travelocity Transports Roaming Gnome into Augmented Reality with Its Mobile App

In the latest example of non-tech companies taking on augmented reality marketing, online travel site Travelocity has added an AR version of its Roaming Gnome mascot to its mobile app.

News: Google Brings Marvel's Avengers & Childish Gambino to AR with Playground for Pixel

If you own a Google Pixel, you'll soon have augmented reality versions of Iron Man, the Incredible Hulk, and Childish Gambino on your camera.

ARKit 101: How to Detect & Measure Vertical Planes with ARKit 1.5

In a previous tutorial, we were able to measure horizontal surfaces such as the ground, tables, etc., all using ARKit. With ARKit 1.5, we're now able to measure vertical surfaces like walls!

News: Pizza Hut Teams Up with NFL for Scannable Pizza Boxes & Augmented Reality Beanbag Game

After parting ways with Papa John's, the National Football League has drafted Pizza Hut as its official pizza purveyor, and the company has hit the field with an augmented reality game to entertain hungry football fans.

News: Snapchat Takes a Trip to the Amusement Park with AR for Disney, Universal, & Six Flags

As if riding roller coasters and meeting your favorite childhood cartoon characters weren't amusing enough, Snapchat is amping up the fun with augmented reality at the world's leading amusements parks in the this summer.

News: Unity Gives Developers the Keys to ARKit 2.0 Capabilities via Updated Plugin

With developers chomping at the bit to play with ARKit 2.0, Unity has updated its ARKit plugin to enable access to the new augmented reality superpowers of the toolkit.

News: Snapchat & Facebook Kick Off the World Cup with Augmented Reality Effects

With the 2018 FIFA World Cup underway in Russia, soccer (aka "football") fans worldwide can show support for their favorite teams and players in augmented reality via Snapchat and Facebook.

News: Follow in the Footsteps of Forensic Detectives & Solve Crimes with Oxygen's Augmented Reality App

The crime procedural show is the perhaps the most direct path to the average TV viewer's heart. Could the same hold true for augmented reality games?

News: Sherwin-Williams Uses Augmented Reality to Take the Guesswork Out of Paint Color Selection

Do you see a red door and wonder if it might be a good idea to paint it black? You could "ask Ask Sherwin-Williams," or, better yet, you could just ask the new augmented reality features in the retailer's mobile app.

News: Zara AR App Brings Virtual Models to Life in Stores

Department store chain Zara is temporarily ditching its mannequins and dressing up its stores with augmented reality experiences featuring virtual versions of real fashion models.

ARCore 101: How to Create a Mobile AR Application in Unity, Part 1 (Setting Up the Software)

If you've contemplated what's possible with augmented reality on mobile devices, and your interest has been piqued enough to start building your own Android-based AR app, then this is a great place to to acquire the basic beginner skills to complete it. Once we get everything installed, we'll create a simple project that allows us to detect surfaces and place custom objects on those surfaces.

News: Pretend You're Playing Golf in The Masters Tournament with Snapchat's Latest AR Lens

With the Masters, one of professional golfing's four most prestigious annual tournaments, now in full swing, Snapchat is giving users the ability to commemorate the moment in augmented reality.

News: App from Japan Uses Apple's iPhone X to Transform Your Face & Voice into the Cutest Anime Character

Apple's iPhone X now has the power to turn anyone into a Japanese anime character, thanks to a new app that harnesses the device's TrueDepth camera.

News: Resolution Games Ports Popular Fishing Game from VR to Augmented Reality

Having pushed more than two million downloads of its Bait! game for the Gear VR and Daydream platforms, VR developer Resolution Games is bringing the virtual fishing fun to augmented reality.

News: Google Quietly Adds Samsung Galaxy S7, S8+ & Note 8 to ARCore Supported Devices

A very low-key update to the ARCore developer's site has expanded the universe of officially-supported devices for Google's augmented reality toolkit to include the Samsung Galaxy S7, S8+, and Note 8 handsets.

News: Google AR Prototype Enables 3D Model Viewing Through Web Browsers

Unsurprisingly, Google wants to be the caretaker for augmented reality on the web, and its latest move in this endeavor is a 3D model viewer prototype called Article that's designed to work across all web browsers.

News: This AR App Could Make Your Next Dentist Visit Less Frightening

For some, going to the dentist can be a terrifying experience, but a new use of augmented reality could go a long way toward making the trip feel more like it's worth the orthodontic angst.

News: Swarovski & Other Retailers Try Using Augmented Reality to Lure Holiday Shoppers to Stores

Nowadays, with the convenience of online shopping, brick-and-mortar retailers and malls have to work harder to draw shoppers to stores. This year, many of them are turning to augmented reality for assistance.

News: BMW Uses ARKit to Let You Customize Your New Car in iOS

Last month, BMW rolled out its playful take on augmented reality with Snapchat, and now the automaker is bringing that same immersive computing whimsy to iOS directly.

News: Facebook, Instagram & Snapchat Pass Out Halloween-Themed AR Filters Like Soooo Much Candy

If social media apps were houses in a neighborhood and augmented reality photo effects were candy, then Facebook went to Costco and brought home a full pallet of treats.

Apple AR: Demo Lets You View the Clothes You Want on a Moving Person

Imagine walking into a store with your own personal model to show you how any clothing item you want is going to work.

News: KabaQ Transitions the Traditional Restaurant Menu to Augmented Reality

If you've ever browsed a restaurant menu and wondered what a particular dish looks like, then the augmented reality mobile app from Kabaq was made for you.

Apple AR: A New Way of Capturing Stories Is Previewed by Peter Jackson

With augmented reality comes an infinite realm of possibilities for storytelling. We have seen it through wineries telling their history with interactive AR experiences and through authors that use augmented reality to bring portions of their books to life. However, filmmaker Peter Jackson might take the cake on creating an incredible new way of storytelling.

News: Instagram Swipes Snapchat Lenses with Furry AR Koala Ears & Icy 3D Crowns

Instagram just added another nail in the coffin for Snapchat. It looks like it's the AR platforms final hurrah as IG has snapped up the app's last good feature: its AR selfie filters.

News: New Lenovo Phone Augments Reality from the Palm of Your Hand

Lenovo is teaming up with Google to debut the first Project Tango smartphone, which uses 3D sensors to map the world around it. The Tango phone will be able to give directions without the need for GPS, and it can augment reality to bring things like dinosaurs and cars into your environment.