Hot Mobile AR News Posts
News: Kohl's Partners With Snapchat AR for Holiday Pop-Up & Black Friday Promotions
All Kohl's wants for Christmas is Snapchat augmented reality. In conjunction with a holiday pop-up hosted in New York City from Nov. 7 through Nov. 10, Snapchat ran a sponsored portal lens available to targeted Snapchat users in the AR carousel. The experience gave users the ability to virtually transport themselves to the pop-up.
News: Apple iOS-Powered Sesame Street Yourself App Turns Kids into Their Favorite Characters via ARKit 3's New Features
The longest-running children's television show in the United States, Sesame Street, hasn't survived 50 years without leveraging new technology along the way.
News: HBO Returns to the AR Well with 'Watchmen' Lens on Snapchat
After leaning on augmented reality for its outdoor advertising, HBO has called on augmented reality again via Snapchat to promote its Watchmen series.
News: 'Terminator: Dark Fate' Invades Snapchat with Pair of Augmented Reality Camera Effects
The original iterations of the Terminator film franchise have served as the inspiration (via the heads-up display of the T-800) for future augmented reality dreams, so it is fitting that the current crop of AR gives the latest installment in the series a promotional boost.
News: HBO 'Watchmen' Promo Rains Dead Squid Down on LA & New York via Augmented Reality Ad
Bus stops can provide shelter in the event of rain, and now they also protect you from augmented reality squid.
News: Snapchat Spooky AR Experiences from Lens Studio Creators Get You Ready for Halloween
Homemade Halloween costumes that exhibit the maker's creativity are always better than off-the-shelf versions. It turns out that the same is true with virtual costumers.
News: Mobile Developer Within Tells Interactive Halloween Tales via Wonderscope AR App
The Halloween season is the perfect time for telling scary stories, but augmented reality is here to bring the tradition of frightening children to the modern age.
News: Target Treats Shoppers with Augmented Reality Tricks via Snapchat
Big-box retailer Target has been on a bit of an augmented reality advertising shopping spree via Snapchat lately.
News: This Facebook AR Filter Lets You Become the 'Joker' Just in Time for Halloween
Whether you loved or hated the blockbuster hit Joker for its slapdash violence and unflattering portrayal of mental illness, if you have been online lately, you know you can't afford to miss it.
News: Team Behind Popular Photo App FaceTune2 Jumps on the AR Bandwagon with Cosmetics Try-On Filters
Following in the steps of Snapchat, Instagram, and YouCam, another popular photo app has gotten into the virtual try-on augmented reality game.
News: Apple's ARKit 3 Casts Next-Level Illusions via Meisai AR App
Now that iOS 13 is in the wild, developers are starting to show off the magical augmented reality powers ARKit 3 can deliver.
News: Snapchat Is Helping the Music Industry Reinvent Music Videos via Lens Studio
There have been enough music artists releasing Snapchat AR experiences over the past week to fill a small festival. Count them with me: Bruno Mars. Gucci Mane. Kodak Black. Missy Elliot. Imagine Dragons. Panic! At the Disco.
News: Terrifying Swarms of Mosquitoes Help David Beckham Fight Malaria with Facebook AR Effect & Billboards
Former soccer star and current celebrity David Beckham has the augmented reality abilities of Facebook and Instagram as allies in the effort to eradicate malaria from the world.
News: Snapchat Extends 3D Camera Effects from Spectacles 3 to iPhone's TrueDepth Camera
After adding dual cameras to its camera glasses, Snap is finally taking full advantage of the depth-sensing abilities of newer iPhones as well, extending the use of its new 3D Camera Mode.
News: Snapchat Doubles Down on AR Billboards to Promote Snap Originals Series
It looks like Snap's foray into augmented reality billboards last year was successful, as the company has returned with two more outdoor advertisements for its Snap Originals series.
News: Time Magazine Takes Readers on an Augmented Reality Tour of Amazon Rainforest
Prior to this year, Time primarily relied on image markers in the magazine to trigger its special augmented reality features
News: Google Brings Persistent Content Support to Cloud Anchors, Expands Augmented Faces to iOS
With Android 10 hitting the streets (at least for those mobile devices that get quick updates) and the public release of iOS 13 dropping on Sept. 19, Google is releasing an update on Thursday to ARCore that adds some fantastic new benefits to its cross-platform capabilities.
News: Puma Uses Zappar to Bring Web-Based AR Experience to Retail Store
When it comes to the athletic footwear retail game, it's just not enough to just sell shoes anymore.
News: Blizzard Transforms Snapchat with World of Warcraft 15th Anniversary AR Lenses
If the name Leroy Jenkins elicits a reaction from you, then you are old enough to remember the iconic title World of Warcraft from its heydey (whether or not you actually played the massively multiplayer online role-playing game).
News: K-Pop Stars from BlackPink Debut New AR Feature on Candy Crush Friends Saga for Samsung Galaxy Note10 & Note10+
In recent days we've covered the marriage of augmented reality and top-tier music artists. This time, though, the music stars are showing off the tech rather than integrating it into their act.
News: Snapchat Adds New Landmarker Targets & Templates to Lens Studio
After hosting an augmented reality experience using its Snapchat Landmarker technology at the Statue of Liberty, Snap is now giving creators the opportunity to create their own Lenses with Lady Liberty.
News: USA Today's Latest Augmented Reality Story Takes Readers on Sobering Trip Aboard Slave Ship
Augmented reality as a storytelling medium can do some extraordinary things words and images alone can't convey -- such as transporting readers 400 years into the past.
News: YouTube Unleashes First AR Makeup Try-On Tool with Mac Cosmetics
While Modiface, YouCam, and others have been playing in the virtual make-up marketing pool for a while, here comes Google ready to splash down with a cannonball.
News: Slipknot & Guns N' Roses AR Masks on Facebook's AR Camera Let Fans Virtually Wear the Music Experience
While Snapchat augmented reality often embraces pop stars like Drake and Ariana Grande, a couple of bands from the louder side of the music industry have found a home with Facebook.
News: Snapchat Turns Jack in the Box Augmented Reality Experience into a Build-a-Burger Contest
Fast-food chain Jack in the Box has decided to put an augmented reality twist on the traditional sweepstakes promotion by employing the immersive powers of Snapchat.
News: Zynga Debuts Pagini Hypercar in Augmented Reality via CSR 2 Mobile Game
Already among the first game makers to add augmented reality content to an existing game upon the launch of ARKit, Zynga is breaking new ground with mobile AR once again.
News: These Apollo 11 Augmented Reality Experiences from Google, USA Today, Time, & Smithsonian Will Fly You to the Moon
Unless you've been hiding under a (moon) rock for the past month, you already know that Saturday, July 20 is the 50th anniversary of NASA's Apollo 11 lunar landing.
News: Google Arts & Culture Offers 'Pocket Gallery' Augmented Reality Museum Featuring Picasso, Van Gogh, & More
After debuting its virtual Pocket Gallery last year with the works of Johannes Vermeer, Google Arts & Culture has released a sequel that brings even more artists into your home via augmented reality.
News: Microsoft Launches Closed Beta Sign-Ups for Minecraft Earth Mobile Augmented Reality Game
The long tease that is the release of Minecraft Earth continues, this time with an opportunity to start playing what might be one of the hottest augmented reality games ever, before the general public.
News: Google Teams with New York Times to Deliver 'Stranger Things' Augmented Reality Easter Egg in Newspapers
The promotions around last week's release of Stranger Things 3 have been numerous, with Netflix at one point even taking over an entire baseball field via augmented reality.
News: YouTube App Lets You Put Yourself in the World of 'Stranger Things 3' via Augmented Reality
So you're all done binge watching Stranger Things Season 3 and you want to start sharing your personal review with friends.
News: FaceTime for iOS 13 Uses ARKit to Help Callers Pretend They Are Maintaining Eye Contact
You may soon add feigning eye contact to the list of ways that augmented reality is improving our lives.
News: Sony Gives Spider-Man a New Augmented Reality Home via iPhone & Android Apps
Fans of the friendly neighborhood Spider-Man have yet another way to experience the web-slinger in augmented reality.
News: Jurassic World Alive Game Update Lets Dinosaurs Eat Goats & Destroy Vehicles in Augmented Reality
Players who have stuck around with location-based game Jurassic World Alive just got a new treat that makes the augmented reality experience even more fun.
News: Papa John's Launches 'Spider-Man: Far from Home' AR Experience via Snapchat
In the Tom Holland era, it appears to be impossible to promote a new Spider-Man movie without an augmented reality experience, a trend that continues with Spider-Man: Far From Home.
News: Apple iPhone Owners Can Now Try Out Gucci's Ace Sneakers via Augmented Reality
While Gucci is among the most recognizable brands in fashion, you would be excused for not realizing that the company makes sneakers as well.
News: Snapchat Turns Wrigley Field into the Upside Down for 'Stranger Things' Promotion
With the third season of Netflix's hit series Stranger Things set to debut July 4, it's time to crank up the hype machine, this time, in augmented reality.
News: Live Nation & Hyundai Roll Out Augmented Reality Experiences for Concert Goers at Music Midtown Festival
For those about to rock, Live Nation salutes you, now with augmented reality. This week, at the Cannes Lions Advertising Festival of Creativity in France, the live entertainment giant unveiled a suite of AR experiences that music festivals and their sponsors will be able to deploy in their mobile apps to engage attendees.
Hands-On: Niantic's Harry Potter: Wizards Unite Brings New Magic to the World of Augmented Reality
Can lightning strike twice? Niantic is betting that it can with its latest augmented reality game based on the best-selling multimedia franchise Harry Potter.
News: Niantic Sets Launch Date for Harry Potter Augmented Reality Game, Releases New Trailer
After more than a year of teasing and testing, Niantic and Warner Bros. are finally ready to release Harry Potter: Wizards Unite to muggles of the world.