While VR promises to take gamers to another world, AR has the potential to bring the game elements into your own neighborhood or home.
Lowe's Home Improvement laid another brick in their augmented reality foundation with today's announcement of a new app for Tango-enabled smartphones.
Pokémon GO made waves as the first augmented reality game to gain popular adoption. In fact, it was so popular that it only took a few days to uncover some the benefits and serious issues with combining physical and digital worlds.
Augmented reality has a variety of applications, but lately the face has been a major point of concentration for many companies. We're all pretty familiar with face swapping by now, but ModiFace employs similar technologies for more practical purposes.
News: Apple Bets Another $390 Million on AR's Future, Funds Finisar to Increase iPhone X Component Production
In a move that will increase production capacity for its TrueDepth camera system, Apple has awarded vendor Finisar with $390 million from its Advanced Manufacturing Fund.
News: Weta Brings Its 'Lord of the Rings'-Style Character Effects to the World of Augmented Reality via ARCore
Most of the animated characters and animals we've seen in augmented reality are still fairly basic in terms of visual fidelity. And because many are still impressed by simply seeing 3D figures properly scaled and tracked alongside real-world objects, this approach has worked ... so far.
With the advent of ARKit, apps that can place virtual furniture in a real room have become nearly a universal practice for furniture retailers, with Pottery Barn being the latest to join the fray.
The standing desk movement has gained momentum over the past few years as research has pointed to the detrimental health effects of sitting at a desk all day.
A developer has previewed a pair of potential applications built on ARKit that can be triggered by Alexa, the resident voice assistant of the Amazon Echo.
A few months ago, a video went viral of a boy playing Super Mario Bros. in the middle of Central Park using augmented reality and the HoloLens.
Things are getting more and more interdimensional thanks to Apple's ARKit. We've previously seen some portals work at play with Rainforest Garage and the Interdimensional Portal by Nedd. These demos have only made developers more curious as to what they can do with ARKit portals.
Since its release into the arms of waiting developers, Apple's new ARKit is already making waves in the augmented reality scene. Only a week out and there are already a hefty number of videos appearing on the web showing off various demos with iPhones and iPads.
Chairish, Inc. is the latest furniture retailer to bring augmented reality into its mobile stores, adding features for users to visualize products in their homes.
Collecting Pokémon in Pokémon GO is only half the fun. Once you've reached Level 5, it's time to get your Pokémon ready to do battle with other Pokémon. This is where Gyms come in.
These days, location-based augmented reality gaming pioneer Niantic is best known as the developer behind Pokémon Go, but the uber-popular mobile game was not its first foray into the AR gaming genre.
Immersive advertising company Vertebrae has extended its native ad platform to augmented reality via mobile Chrome browsers for Android and Safari for iPhone.
If you're a Doctor Who fan, you've likely always hoped to see that iconic blue box appear on your doorstep with the Doctor asking you to come on an adventure. With the 13th Doctor just announced, this seems like the perfect time to tell you that thanks to Apple's ARKit, exploring the TARDIS is now possible!
Universal Studios and Cinemark Theaters have enlisted mobile augmented reality game Seek to promote The Mummy, a reboot of the action-adventure film franchise starring summer movie mainstay Tom Cruise.
Augmented reality allows for all kinds of experiences to happen just about anywhere, and that creates some incredible potential for entertainment. While games like Pokémon GO take you out into the world, one crowd-funded game wants to keep you inside—to scare the crap out of you in your own home.
They say if you don't believe, you don't receive. Therefore, I'll choose to believe that this holiday season, Santa's elves have learned how to code in Unity and leverage ARKit to deliver these jolly AR apps for helping children of all ages virtually decorate their homes.
If building with Lego blocks in AR appeals to you, rest assured that an app is on the way for iPhones, iPads, and Android devices.
When explaining augmented reality to the uninitiated, Pokémon Go is often cited as an example. For all its popularity, though, many players would recommend disabling the AR capabilities in catching Pokémon.
One of the defining parts of my childhood was getting extremely frustrated with claw machines at arcades. Usually, that was because as fun as they were, they were probably rigged and wouldn't actually grab anything. Which is why a new claw machine demo made with Apple's ARKit is all the fun of the game, without the rigged frustration.
With mobile developers near and far primed to implement augmented reality into their iOS apps with Apple's ARKit, uSens offers them a new tool for markerless location tracking.
Beer pong is a classic game created by college kids to drink and have a good time. However, the process of setting it up is messy and takes a while. Luckily, a demo has introduced an app coming soon where you can play an augmented reality version of beer pong using Apple's ARKit.
The Broadway musical War Paint is teaming with augmented reality cosmetics app YouCam Makeup to promote the show on iOS and Android devices. The musical, which centers on the famous rivalry between Elizabeth Arden and Helena Rubinstein, two cosmetics industry pioneers, has been the talk of Broadway since its premiere in March 2017.
The Gorillaz have launched a new app in promotion for their new album Humanz that allows you to "[s]tep inside the hallowed halls of the Gorillaz house" through the power of augmented reality.
The rumors surrounding the next iPhone and Apple's ambitions toward augmented reality have been going on for months, and a fresh development brings back the idea of Apple's Smart Connector bringing the two together. The Verifier, an Israeli news site, claims the next suite of iPhones (iPhone 8, iPhone 7s, and 7s Plus) will all sport Smart Connectors for both AR and wireless charging.
Directive Games received the enviable honor of unveiling their ARKit game, The Machines, on stage as part of Apple's iPhone launch presentation.
IKEA won't be alone among ARKit apps for visualizing home décor and improvements when iOS 11 arrives next week.
One of the byproducts of the success of Pokémon Go was the viral images that made the rounds on social media of people putting Pikachus, Charmanders, and their brethren in compromising positions. Snapchat has a similar claim to fame, most recently with the inexplicable popularity of the dancing hotdog.
When it comes to finding lost things, the joke goes that it's always in the last place you look. With an assist from ARKit, Pixie can make your iPhone the first and last place you look for that missing item.
It seems like it was just last week that AMC and Next Games unveiled their location-based zombie game based on hit TV series The Walking Dead. (Wait, actually it was just last week.)
The future is here with a new demo made with Apple's ARKit and LeapMotion. Typically, since ARKit works through your iPhone, in order to move augmented reality objects that are appearing on your screen, you have to drag them with your finger. However, developer Arthur Schiller is now playing around with how you can move augmented reality objects on your phone with gesture recognition, rather than by touching.
Droids are apparently very popular in the world of Apple's ARKit developers. We've seen robot battle games, a realistic robot commander walking the streets, and happy dancing robots.
The creative possibilities are part of what makes Apple's ARKit so exciting. We've seen new camera effects, painting, and new ways to tell stories through ARKit. Now, the app developer studio "Orb" has created an app to let you create scenes with 3D objects of your choosing.
Another day brings another Apple ARKit demo, this time for a first-person role playing game that inserts villagers, vendors, and villains into real world locations.
Map apps, while incredibly helpful in our technology-centric world, can often be a source of frustration. No maps app is perfect, and things can get confusing fairly quickly when trying to navigate GPS mapping. iOS developer Andrew Hart has experimented with a new way of mobile mapping using Apple's ARKit that could make finding your way so much easier.
It's certain that the release of Apple's ARKit is going to be game changing for businesses. This demo video was created by YouTube user hdsenevi who used the ARKit to create a simple bar chart. The chart has adjustable settings, allowing the user to make each bar larger or smaller and change their colors. Not only that, but there is an "animate" option.
The easiest way to see which Pokémon are close to your current location in Pokémon GO is by checking the Nearby tracker in the bottom-right of your screen. At least this was the easiest way up until a few days ago. Initially, the Pokémon in the Nearby screen would be marked with between zero and three footprint icons—the more footprints, the further away a Pokémon is from your location. Pokémon with zero footprints should be visible to you.