Next to millennials, one of the groups most coveted by brand marketers is "Generation Z," the consumers of tomorrow who were born between 1996 and 2010. On Monday, Facebook established a beachhead with that demographic in the realm of augmented reality by launching Facebook Messenger Kids.
News: Marvel Teams with Snoop, Jaden Smith, Jamie Foxx, Black Eyed Peas & Others for AR Graphic Novel
While most of Hollywood and its celebrity class are enthralled by virtual reality, a new augmented reality experience featuring some of the music and film world's top talent is preparing for virtual liftoff.
In many ways, the latest version of the MakeSpace iPhone app, now updated with ARKit, makes it the bizarro world IKEA Place; instead of measuring your living space for new furniture, it measures your furniture so you can move it into storage.
The total solar eclipse is just a few days a way and everyone is buzzing about it. It will be visible in the US from Oregon to South Carolina with 16.5 million people able to view it.
A camera app demo that uses Apple's ARKit has been blowing up on Twitter recently and it very well might be the future of how we take pictures with our iOS devices.
At the risk of breaking a few rules, we're going to talk about Fight Club. More specifically, digital artist Mateusz "Marpi" Marcinowski has mimicked a scene from the movie using Apple's ARKit.
If you've ever organized an event, you know how chaotic it can be. Event planners are essential, but even so, taking the time to make sure it's organized and everyone is getting what they want can be stressful. Especially when you have to account for what every person is eating at the event, what their toppings are, and how they'd like their meal cooked.
Sometimes the demos for Apple's ARKit are so good that it almost looks like magic. A recent demo, in particular, shows exactly what kind of magic tricks you can perform using the ARKit.
A new demo has given a hint about what's going to be possible in the world of mixed reality, thanks to Apple's ARKit.
Google might be taking the lead on artificial intelligence in smartphones with their latest announcement, MobileNets. MobileNets is a series of TensorFlow vision models built for mobile devices, described by Google as "mobile-first."
If you bought your first mobile phone in the early-to-mid-2000s, there's a good chance that it was a Nokia and it had the game Snake preinstalled.
From all the demos we've seen, we know for sure that the marketing world is going to change drastically thanks to Apple's ARKit.
Sports gaming company ePlay Digital, Inc. is looking to capitalize on the fall launch of iOS 11 and ARKit with an augmented reality fantasy sports app.
A Seattle development team is putting the "ARRRR" in AR with the maiden voyage of Captain Blimey, an augmented reality game for iOS and Android devices that puts a pirate premise on Pokémon GO.
Augmented reality has an incredible way of integrating things into our world that we can typically only see in movies like ghosts in a haunted house or Sharknados. However, a new experiment made with Apple's ARKit has changed the game in realistic augmented reality characters.
Developers are really having a field day with Apple's ARKit, announced last month. Since it's release to developers, videos have been appearing all over the Internet of the different ways that developers are getting creative with the ARKit using iPhones and iPads.
At the moment, it would be safe to say that demand for devices running Tango, Google's augmented reality smartphone platform, is relatively low among consumers. Kaon Interactive, a B2B software company who has built more than 5,000 interactive applications for use at trade shows, remote sales demonstrations, and other customer engagements, is betting that there is a market for the devices in sales and marketing.
Education opportunity is a big part of what makes Apple's ARKit so exciting. The Museum of Flight in Seattle is taking full advantage of that with their new platform prototype.
By now, you've likely used or have seen friends and family use Face Swap Live on their phones. It's a fun little app for iOS (and soon to be Android) that harnesses current tech to—you guessed it—swap faces.
Controlling a tiny monster army is not something I'd ever thought I'd be able to do, but it looks like Apple's ARKit is going to make it possible.
We've all been there. Lost in the supermarket for what feels like hours trying to figure out where the hell the macaroni and cheese is and why it isn't with the rest of the pasta items. The labels at the top of the aisles aren't always helpful or accurate, and items often get misplaced or lost in the masses of food on each shelf. Thankfully, the augmented reality gods have answered our prayers as a new demo shows the future of finding the items you need using Apple's ARKit.
Just as the modern travel experience has improved thanks to the internet, Airbnb wants to make your stay in a stranger's home easier by way of augmented and virtual reality.
Kings Dominion, an amusement park located in Doswell, Virginia, just announced a mobile augmented reality game for park visitors. Gameplay in The Battle for Kings Dominion — available on May 19 for iOS and Android devices — follows the playbook designed by Niantic through Ingress and Pokémon GO.
Lenovo has been no stranger augmented reality, both in products for consumers and services for developers.
With augmented reality making its way into the mainstream, consumers have been expecting a company bloodbath for a while now, one that will have a ton of casualties. Blippar has been expected to be one of those casualties due to the reported loss of millions of dollars earlier this year. Now, their situation might be made worse as the creators of the Layar app, Raimo van der Klein and Martin Lens-Fitzgerald, are rumored to be asking for their company back.
While it remains unknown how exactly augmented reality will make its way into the mainstream (the Microsoft HoloLens sitting at $3,000 isn't exactly accessible), many brands have been trying to integrate the tech into their mobile apps, mimicking the success of Snapchat and its popular AR filters. One of those brands going all in on augmented reality is Shazam.
Just in time for a new season of professional basketball, the National Basketball Association (NBA) has released a new app for iPhones and iPads built on ARKit that turns your driveway into a basketball court.
We've seen some pretty cool space-related Apple ARKit demos in the past few weeks. One guy literally had the entire solar system rotating around the sun in his bedroom. Now, a recent demo shows that you can get up close and personal with our Earth, watching how it changes as it rotates.
Pokémon Go takes the popular franchise and brings it into the real world through augmented reality, allowing us to play the game while exploring our physical environments at the same time. It doesn't just put pocket monsters into a more realistic context, but it changes the game in some major ways that may delight some players... and upset others.
A development duo has concocted an iPhone app that displays related tweets based on objects recognized by the device's camera.
If imitation is the sincerest form of flattery, then Niantic must be blushing constantly, as numerous copies of Pokémon GO have spawned over the past year or so, seeking to capture the same success, often adding the lure of tangible prizes from brand partnerships.
We've seen plenty of good, bad, and weird things that have come out of the worldwide augmented reality game Pokémon GO, including murder and location-based bans, but nothing on a large scale. That was, of course, until Iran decided to ban the game country-wide.
Furniture shopping is about to get a whole lot easier thanks to Apple's AR Kit and Ikea. In an exclusive with Bloomberg Businessweek, Tim Cook, Apple CEO said:
One of the latest demos made with Apple's ARKit is a new way of checking out maps, more specifically ski trail maps. When looking at possible ski trails to ride on, it can be difficult to tell what a trail is actually like. However, thanks to ARKit, you can view a 3D, detailed map of ski trails to decide which one is right for you.
I'm going to be honest with you. I hate pigeons. They're always in the way and I don't think they're afraid of anything because if they don't want to move, they're not moving no matter who comes their way. So a new game made with Apple's ARKit called "Pigeon Panic" sounds right up my alley.
On August 21, a total solar eclipse will be able to be seen across the country for the first time since June 8, 1918, and it's going to be incredible. Retired NASA astrophysicist Fred Espenak spoke to ABC News about what to expect and said:
It has been an interesting few days in developer news. The Microsoft blog has been busy with information relative to the augmented reality space. Meta 2 has also announced an interesting development this week. Here is a collection of various tidbits that have been collecting up.
Most people say art is meant to be seen. Museums are a good way to do that, but they aren't always accessible to everyone. Those who miss out on the chance to see fantastic pieces of art at museums might now be able to get close to them thanks to Apple's ARKit.
When people work out, they want to get the absolute most out of their routine. Going on a run is great exercise, but finding an optimal route that works best for you can be difficult. Luckily, Apple's ARKit has the capability to make it much easier to get the most out of your workout.
Want to actually catch 'em all? Pokémon GO has long-teased the opportunity to hunt for Pokémon in the real world through augmented reality, but few have had the opportunity to actually see it in action.