With a new installment of the Saw horror series opening in theaters nationwide this weekend, Lionsgate is betting its ad dollars on immersive advertising to sell tickets.
Clearly, the next big battlefield for tech gamesmanship between Apple and Google will be augmented reality.
The promise of augmented reality when it comes to gaming is the conversion of the player's real-world environment into a virtual playground.
As a long-distance runner off and on for the past, I absolutely detests hills. While there are many apps that can measure elevation and slope for certain routes, understanding spatial data on a line graph or even an elevation map can be difficult.
If you've ever wanted to hone your paintball skills, without spending a ton of money and making a huge mess, Show Me Virtual and Apple's ARKit have an app for you.
With augmented reality comes an infinite realm of possibilities for storytelling. We have seen it through wineries telling their history with interactive AR experiences and through authors that use augmented reality to bring portions of their books to life. However, filmmaker Peter Jackson might take the cake on creating an incredible new way of storytelling.
We've seen some pretty cool space-related Apple ARKit demos in the past few weeks. One guy literally had the entire solar system rotating around the sun in his bedroom. Now, a recent demo shows that you can get up close and personal with our Earth, watching how it changes as it rotates.
If you've ever wanted to scour the basement of a Hollywood hotel looking for evidence of a gruesome murder spree, this new AR experience might be the game for you.
Companies are already clamoring to figure out strategies for integrating augmented reality into their advertising platforms. AR is going to become a huge asset to marketers, and Apple's ARKit is only going to help that along. Mixed reality producer Bilawal Singh Sidhu has given us a sneak peek of what the world of advertising could be with the ARKit.
The gaming company Ivanovich Games has created a sort of "game-ception" using Apple's ARKit. They have designed a Steam-powered playable arcade machine game called "Operation Warcade" which can now be projected into real life using augmented reality, creating a true "go inside the video game" experience.
There have been many classic games that have been rebooted thanks to Apple's ARKit, including Tetris, but none have been quite so immersive as this one. YouTube user KobiSnir has created an augmented reality Pac-Man game where you are Pac-Man, dubbed "ARMan."
JigSpace, a company that uses 3D renderings to give instructions, showed off a fun new way to learn how things work using Apple's ARKit. The video released shows the anatomy of a range of things, including an espresso machine, an Archer Hb Plus chair, and the manual transmission of a car. Not to mention, they also used ARKit to show a 3D how-to of removing an iPhone's SIM card.
Finding the perfect lip color can be a difficult task, to say the least. Thankfully, we're living in a world with augmented reality, where it's possible to try on lipstick from different brands at home.
It seems that mobile app developers are constantly coming up with new ideas to apply augmented reality, with Apple's ARKit promising to increase adoption in apps exponentially.
The producers of FX's animated series Archer have devised a plan to introduce augmented reality hijinks into its eighth and penultimate season with a new app for iOS and Android devices.
While wandering around in Pokémon GO, you'll occasionally see what appears to be leaves fluttering around nearby. This is actually meant to be Pokémon "rustling in the grass," but whatever the intention, it means that there may be a wild Pokémon in that area. While there's no use in tapping on the leaves (it does nothing), they can be helpful in your search for Pokémon to catch.
Pokémon Go takes the popular franchise and brings it into the real world through augmented reality, allowing us to play the game while exploring our physical environments at the same time. It doesn't just put pocket monsters into a more realistic context, but it changes the game in some major ways that may delight some players... and upset others.
Starting April 10th, you'll will be able to book 15-minute appointments online to try on an Apple Watch in person at Apple Stores across the world. With the April 24th release date just around the corner, making an appointment is a great idea for those who are unsure about which color and size to purchase—or if they'll even want one.
If you have yet to receive your invitation to next weekend's royal wedding in the UK, then you can still experience part of the pomp and circumstance in augmented reality courtesy of ABC News.
The annual Coachella Valley Music and Arts Festival is one of those events that everyone talks about, so an augmented reality experience in the festival's mobile app and from one of its headlining acts, Eminem, basically means the technology is officially cool.
With the Masters, one of professional golfing's four most prestigious annual tournaments, now in full swing, Snapchat is giving users the ability to commemorate the moment in augmented reality.
Having pushed more than two million downloads of its Bait! game for the Gear VR and Daydream platforms, VR developer Resolution Games is bringing the virtual fishing fun to augmented reality.
Ever since the announcement of The Walking Dead: Our World game last fall, publisher AMC and developer Next Games have been quiet about the title. Almost too quiet.
The cup of augmented reality options for Winter Olympics fandom runneth over, with Google pouring a pack of AR Stickers into the mix.
Before The New York Times brought augmented reality to its iPhone app, the only way Winter Olympics fans could get this close a view to the world's best athletes would be to acquire a press pass.
Fans of The Walking Dead can now kill time until the series returns from its winter hiatus by raising walkers from the labels on bottles of wine influenced by the show.
If you want your own lightsaber, you don't need to be a Jedi or have kyber crystals in your possession; now, thanks to augmented reality, all you need is an iPhone and a rolled up piece of paper.
Rovio created one of the first mobile gaming hit franchises with Angry Birds, so perhaps it is surprising that, aside from a promotional mini-game developed with Zappar, the company has yet to adapt the game to augmented reality via ARKit.
It appears that the new AR app from LEGO is inching closer to release.
Online glasses retailer Warby Parker built its reputation by selling fashionable yet affordable eyeglasses, so it perhaps a surprise that it's one of the first developers to take advantage of the technology in the least affordable iPhone yet.
Just like Maxine in Stranger Things 2, Facebook didn't want to be left out of the cool kids group, which, in this case, is the mobile AR space.
As if Amazon didn't already make it easier to buy things from home than in a store, the company has now given shoppers yet another reason to avoid the holiday rush with an ARKit update to its iPhone app.
Lowe's Home Improvement has been an early adopter of augmented and virtual reality in their business practices, so it was a bit of surprise that their name was absent from the ranks of companies launching ARKit apps last week.
When iOS releases in the next few weeks, consumers on both iOS and Android operating systems can expect to see more AR ads in the mobile web browsers thanks to Vertebrae, an advertising platform for immersive media.
Thanks to augmented reality, fashion companies can let customers try on cosmetics, clothes, more cosmetics, and sunglasses from the comfort of their homes and through the non-judgmental eyes of their smartphone camera.
From all the demos we've seen, we know for sure that the marketing world is going to change drastically thanks to Apple's ARKit.
One of the defining parts of my childhood was getting extremely frustrated with claw machines at arcades. Usually, that was because as fun as they were, they were probably rigged and wouldn't actually grab anything. Which is why a new claw machine demo made with Apple's ARKit is all the fun of the game, without the rigged frustration.
A camera app demo that uses Apple's ARKit has been blowing up on Twitter recently and it very well might be the future of how we take pictures with our iOS devices.
The latest portal demo made with Apple's ARKit is one small step for man, one giant leap for augmented reality. That's right, the latest demo allows you to venture through a door onto a moon from wherever you are.
Sending fleets of ships into battle as an ancient Nordic god? Sign me up.