Mobile AR News Features


How To: Use This Map to Find PokéStop Locations in Pokémon GO
If you want free Poké Balls and eggs when playing Pokémon GO, you can find them at PokéStops in variation locations around your city, which are marked with towering blue icons on your map. Once you're at Level 5, they'll also grant you Potions and Revives to help you in your battles against other trainers, so they're definitely something you should be visiting whenever you can.

ARCore 101: How to Create a Mobile AR Application in Unity, Part 1 (Setting Up the Software)
If you've contemplated what's possible with augmented reality on mobile devices, and your interest has been piqued enough to start building your own Android-based AR app, then this is a great place to to acquire the basic beginner skills to complete it. Once we get everything installed, we'll create a simple project that allows us to detect surfaces and place custom objects on those surfaces.

News: Snapchat Drapes the Statue of Liberty in the American Flag for Fourth of July Augmented Reality Lens
Under the rocket's red glare and the bombs bursting in air, the Statue of Liberty is swaying in celebration this Fourth of July thanks to Snapchat.

Apple AR: IKEA Takes the Wraps Off of Its ARKit App
When Apple introduced ARKit earlier this year, they trotted out IKEA as one of the companies it was working with to build an augmented reality app that lets customers see furniture as it would appear in their home.

News: Snapchat Turns Real World into AR Scavenger Hunt with Nearly Instant Object Recognition
While Snapchat is no stranger to location-based AR scavenger hunts, the app's new world-facing game adds some environmental understanding to the mix.

News: This AR App Could Make Your Next Dentist Visit Less Frightening
For some, going to the dentist can be a terrifying experience, but a new use of augmented reality could go a long way toward making the trip feel more like it's worth the orthodontic angst.

News: Resolution Games Ports Popular Fishing Game from VR to Augmented Reality
Having pushed more than two million downloads of its Bait! game for the Gear VR and Daydream platforms, VR developer Resolution Games is bringing the virtual fishing fun to augmented reality.

News: Turn the Sky into a Shared Canvas with This Fun Augmented Reality App
While we've seen Snapchat apply sky segmentation to AR content, the makers of the Blue Sky Paint app have applied similar capabilities to create and share airborne art.

News: Home Decor App Houzz Expands Augmented Reality Catalog to Include Virtual Floor Tile
Apps that can display virtual furniture in the home are one of the most popular applications of mobile AR today, but Houzz has decided to raise the stakes with its latest update.

News: Microsoft Remote Assist Now Available for Android in Preview
Just weeks after revealing plans to port one of its most vital augmented reality products from HoloLens to the smartphone world, Microsoft has finally opened the mobile software floodgates to the public.

Apple AR: 5th Wall Agency Creates Portal to Step into Sports Games
Things are getting more and more interdimensional thanks to Apple's ARKit. We've previously seen some portals work at play with Rainforest Garage and the Interdimensional Portal by Nedd. These demos have only made developers more curious as to what they can do with ARKit portals.

How To: Cheat at Pokémon GO Without Getting Banned
Gotta catch 'em all, right? That's easier said than done, considering that Pokémon GO has region-specific characters that you may never get a chance to see. Sure, you can spoof your GPS location to make the augmented reality game think you're at a different spot on the map, but Niantic Labs seems to be catching on to this method, and some users have been soft-banned for a few hours after trying it.

News: Sneakerheads Can Use This Augmented Reality App to See How Those New Kicks Look on Their Feet
Move over, cosmetics companies. The athletic footwear industry wants to be able to give their customers the opportunity to try on products in augmented reality as well.

News: Google Working on AR Walking Navigation Mode for Maps
At Google's I/O developer conference keynote on Tuesday, ARCore may have been absent, but Google did preview a potentially trailblazing augmented reality feature for Google Maps.

News: Zara AR App Brings Virtual Models to Life in Stores
Department store chain Zara is temporarily ditching its mannequins and dressing up its stores with augmented reality experiences featuring virtual versions of real fashion models.

ARKit 101: How to Place a Virtual Television & Play a Video on It in Augmented Reality
In a previous tutorial, we were able to place the Mona Lisa on vertical surfaces such as walls, books, and monitors using ARKit 1.5. By combining the power of Scene Kit and Sprite Kit (Apple's 2D graphics engine), we can play a video on a flat surface in ARKit.

Hands-On: Hands-On with Google Maps Walking AR Navigation Experiment, a Peek into Our Smartglasses Future
While Google isn't ready to commit to a wide release of the AR walking navigation mode for Google Maps, the company has begun testing the feature with members of its Local Guides crowdsourcing community.

News: Capital One Introduces AR Features to Ease the Car-Buying Experience
If you're playing word association with the terms "augmented reality" and "automobiles," your first thoughts probably center on navigation displays in cars or virtual models of exotic vehicles.

News: Young Readers Can Now Enter the World of Dr. Seuss via New AR App Created with Unity's Project MARS
Alongside Sesame Street, the Dr. Seuss universe has been a constant presence in the formative years of several generations of children in the US.

News: Lego Transforms Statues into AR Creatures at Legoland Windsor Theme Park via Mobile App
Few brands have been more enthusiastic about augmented reality than Lego, which has now expanded its AR experiences from toys to theme parks.

News: Corona Taps Blippar to Promote Its Hard Seltzer Line with AR Games & Recipes
Despite the unfortunate social media-driven association of Corona beer with the virus behind a global pandemic, beverage maker Constellation Brands has pushed its marketing forward like a lime through the mouth of a beer bottle.

News: View the Lands You'll Conquer in 'God of War' with Mimir's Vision AR App
With the heavily anticipated installment of the God of War game series arriving on April 20, PlayStation has taken the opportunity to make its first foray into mobile augmented reality with a companion app.

News: Old Meets New as App Transforms Vinyl Records into Augmented Reality Sculptures
Despite the rise of music streaming, the experience of immersing oneself in the artwork and lyrics of old school albums is alive again, as sales of vinyl records and CDs have outpaced digital downloads for the first time since 2011. Now, the latest album from Amsterdam-based Necessary Explosion evolves this experience through augmented reality.

News: 8th Wall Beats Google & Apple to Market with an AR Platform for Web
Google and Apple are working to enable augmented reality content for the web, but startup 8th Wall has managed to launch a web AR platform that works on mobile browsers now.

News: Office Depot Updates Elf Yourself App with the Tiniest Bit of AR
Now that the holiday season has officially kicked off, Office Depot has updated its popular Elf Yourself app with a few new augmented reality options.

News: Facebook Brings Augmented Reality Ads to Its News Feed
Facebook is preparing to make augmented reality experiences for brands more visible in its mobile app with Tuesday's introduction of augmented reality ads in its News Feed.

News: Google Adds Raw Depth API to Improve Spatial Awareness & Depth Data for Android AR Apps
For most mainstream users, LiDAR sensors for precision depth sensing remain the exclusive domain of Apple iPhones and iPads, but Google is helping Android device makers close the depth gap on the software side via its ARCore toolkit.

News: Puppetoon Promises to Give Your iPhone the Freedom to Create Augmented Reality Animations
Current-generation mobile augmented reality apps offer users numerous opportunities to punch up photos and videos with 3D content, but there's surprisingly few options for users to express themselves using virtual characters.

News: World of Warcraft Lens on Snapchat Lets You Transform into Orc or Elf & Do Battle in Augmented Reality
To promote Battle of Azeroth, the latest expansion for the World of Warcraft franchise, Blizzard Entertainment has conjured a Shoppable AR Lens that is now available in Snapchat's app carousel.

How To: Instinct, Mystic, or Valor? How to Pick Which Pokémon GO Team to Join?
To become a tried-and-true Pokémon master in Pokémon GO, there's an incredibly important decision that needs your attention: Team Instinct, Team Mystic, or Team Valor?

News: The World of Horror Just Got Real with the Augmented Reality Game 'Night Terrors'
Augmented reality allows for all kinds of experiences to happen just about anywhere, and that creates some incredible potential for entertainment. While games like Pokémon GO take you out into the world, one crowd-funded game wants to keep you inside—to scare the crap out of you in your own home.

News: Dior Returns to Instagram AR with Virtual Makeup Effect to Promote Holiday Collection
The cosmetics brands are among the earliest adopters of augmented reality, using virtual try-on tools to preview shades of makeup before buying.

News: Pokémon GO Cheaters Are Ruining the Game & Real Life
Pokémon GO, the global augmented reality game that's brought fans out of their homes to catch Pokémon across the planet, has brought about plenty of real-world positives. Unfortunately, when players get power hungry and start taking game hacks too far, we all get a little screwed—both digitally and in real life.

Apple AR: Quickly Find Your Friends in Crowded Places with Neon App
Going to music festivals is one of the best parts of the summer — Which is probably why thousands of people attend them. With numbers like that, trying to find and meet up with your friends can be difficult and intimidating. Thanks to Apple's ARKit, however, you'll soon be able to locate your friends in a crowd using an app.

News: Posemoji App Lets You Use Your Body to Create Augmented Reality Emoji & Designs
The great thing about augmented reality is that so much is possible using the emerging tools and software, your only real limit is your imagination — that includes making real versions of imagined products.

News: Google AR Prototype Enables 3D Model Viewing Through Web Browsers
Unsurprisingly, Google wants to be the caretaker for augmented reality on the web, and its latest move in this endeavor is a 3D model viewer prototype called Article that's designed to work across all web browsers.

How To: Android + Drive Assist = Augmented Reality Goodness for Your Car
While texting and driving may get you a ticket, there are still a ton of uses for your phone in your car, music and navigation just to name a couple. Every Android device comes with access to GPS and traffic updates, but none of those apps really have your back in real-time.

News: Apple's Third Generation of Animoji Adds Memoji Customization & Stickers to Messages
Apple is giving iPhone owners even more options to express themselves via Animojis with a wide range of customization options for their personal Memojis.

News: Zappar Pitches Baseball AR Mini-Game for Wise Snacks
Wise Snacks wants baseball fans to reach for potato chips instead of peanuts and Cracker Jacks, and it's calling augmented reality out of the bullpen to close the deal.

News: Snow App Brings Animoji Alternative to Everyone with a Smartphone
Augmented reality avatars that mimic facial expressions are no longer the exclusive province of Animojis on the iPhone X or AR Emojis from Samsung. Camera app Snow has added its own alternative to Apple and Samsung's features, which it also calls AR Emoji, for iOS and Android.