Mobile AR News Features — Page 2 of 20 « Mobile AR News

News: 7-Eleven Puts Augmented Reality in the Game to Attract Football Fans

Not content to let NFL's official pizza sponsor corner the market for feeding football fans, 7-Eleven has taken a page out of Pizza Hut's playbook with a promotional augmented reality game.

News: BMW Uses ARKit to Let You Customize Your New Car in iOS

Last month, BMW rolled out its playful take on augmented reality with Snapchat, and now the automaker is bringing that same immersive computing whimsy to iOS directly.

News: 8th Wall Brings Image Targets to Its Web-Based Augmented Reality Platform

When it comes to web-based augmented reality, 8th Wall has emerged as one of the leading platform providers, and the company just cranked up its capabilities another notch for AR marketers.

News: This Billie Eilish Oculus Quest 2 Video Inadvertently Offers a Peek at AR Gaming on the VR Headset

It's always fun to get an unexpected glimpse of the future, especially when that peek is so close you can actually feel the excitement of the new emerging dynamic.

Apple AR: This App Uses the iPhone X's TrueDepth Camera to Conjure 3D Illusions

A Swedish digital artist has developed an app for the iPhone X that creates mind-bending 3D illusions that correlate to the user's point of view.

ARKit 101: Using the Unity ARKit Plugin to Create Apps for the iPhone & iPad

Many developers, myself included, use Unity for 3D application development as well as making games. There are many that mistakenly believe Unity to be a game engine. And that, of course, is how it started. But we now live in a world where our applications have a new level of depth.

Apple AR: Star Wars Holograms Are Now a Real Thing on iPhone X via Clips App

Augmented reality is making many of our childhood dreams from Star Wars come true. A week after Lenovo gave us the ability to actually play Holochess, Apple has now made it possible to take live video of ourselves and layer on a (non-3D) hologram-like effect, closely resembling the famous Star Wars hologram scene featuring Princess Leia decades ago.

News: Apple's LiDAR Scanner on New iPad Pro Provides Possible Peek at How Its Smartglasses Will See the World

Just as predicted (but perhaps with less fanfare than usual), Apple has made the move of adding a depth sensor to the rear camera of its latest edition of the iPad Pro.

News: Snapchat Turns Sunset Strip Billboard into AR Video Ad, Releases Lens Challenge to Promote Music Project

I was today years old when I first heard of Bhad Bhabie, but I'm told she is apparently a rapper with a rags-to-riches story.

ARKit 101: How to Place a Virtual Television & Play a Video on It in Augmented Reality

In a previous tutorial, we were able to place the Mona Lisa on vertical surfaces such as walls, books, and monitors using ARKit 1.5. By combining the power of Scene Kit and Sprite Kit (Apple's 2D graphics engine), we can play a video on a flat surface in ARKit.

News: ManoMotion Updates Its Hand Tracking SDK for Smartphones with Skeleton Tracking

If two hands are better than one, then two hand-tracking SDKs must be better than one as well. After uSens announced its Hand Tracking SDK at the Augmented World Expo in Santa Clara on Thursday, ManoMotion unveiled the latest version of its own SDK. Both technologies give apps the ability to track hand gestures with just a smartphone camera.

Apple AR: Houzz ARKit App Beats IKEA to the App Store

With the official release of iOS 11, the availability of an app that uses the much-hyped ARKit platform to place virtual furniture in one's home was expected.

News: Walmart & Target Unwrap New Augmented Reality Features to Bring in Holiday Shoppers

This year's holiday shopping season is shaping up to be fertile ground for augmented reality to show its worth, as both Walmart and Target have crafted immersive experiences designed to engage shoppers in the coming weeks.

News: This AR App Could Make Your Next Dentist Visit Less Frightening

For some, going to the dentist can be a terrifying experience, but a new use of augmented reality could go a long way toward making the trip feel more like it's worth the orthodontic angst.

News: Jack Daniel's Joins the Augmented Reality Marketing Fray with Interactive Label & App

While Jack Daniel's is one of the most iconic brands in the liquor business, when it comes to augmented reality marketing, it's joining a long list of others telling a very familiar story in the growing marketing medium.

How To: What Do the Leaves Mean in Pokémon GO?

While wandering around in Pokémon GO, you'll occasionally see what appears to be leaves fluttering around nearby. This is actually meant to be Pokémon "rustling in the grass," but whatever the intention, it means that there may be a wild Pokémon in that area. While there's no use in tapping on the leaves (it does nothing), they can be helpful in your search for Pokémon to catch.

News: Tale of the Tape — How Does Apple's Measure App Measure Up Against Google's Version?

Earlier this month, when Apple announced at WWDC that iOS 12 would include an augmented reality tape measure called Measure, iPhone watchers seemed impressed by the new addition to the company's AR arsenal. Well, just a couple of weeks later, on June 19, it appears that Google remembered it had its own Measure app as well.

News: Hand Tracking for Augmented Reality Apps Comes to Smartphones via uSens

This time last year, computer vision company uSens introduced a stereo camera module capable of hand tracking. Now, uSens can achieve the same thing with just a smartphone's camera.

News: Facebook Brings Its AR Camera Effects to Instagram & Messenger Apps

On Tuesday, on the one-year anniversary of the announcement of its AR Camera platform, Facebook founder and CEO Mark Zuckerburg revealed at the company's F8 developers conference that the platform will be extended to the company's Instagram and Messenger apps.

News: Startup Phiar Prepares Beta Launch of AR Driving Navigation App for iPhone

Google pushed a new kind of augmented reality walking navigation to the mainstream last year, and now startup Phiar is hoping users will use its AR app in the same way for driving navigation.

Apple AR: Soccer Players Get to Test Their Skills via a Unique ARKit-Powered App

If you've been paying attention, you already know that ARKit can detect horizontal surfaces and estimate ambient light, but did you know that it can also help you improve your soccer game?

Apple AR: Use Augmented Reality to Measure Rooms Without a Tape Measure

Measuring a room has never been so easy thanks to Apple's ARKit. SmartPicture 3D is known for its quick measurements based on pictures from your smartphone. Recently, they released a video of the company measuring a room using the ARKit.

News: L'Oréal Brings Its Modiface AR Makeup Platform to Facebook Camera

Already one of the leaders in augmented reality for cosmetics, L'Oréal is extending the reach of its ModiFace virtual try-on platform through a partnership with Facebook.

News: Google Brings Augmented Reality to the Mainstream by Adding AR Content to Search

If Google hasn't already demonstrated that it is serious about augmented reality, then it made it abundantly clear at the Google I/O keynote on Tuesday.

News: Visit WandaVision's Reality-Bending Living Room with This Facebook Messenger AR Portal

The new WandaVision series is perhaps the hottest TV show on the Disney Plus streaming service since...well, its own The Mandalorian wrapped up its second season late last year.

News: Google Adds Pac-Man, Hello Kitty & More Japanese Anime & Video Game Characters to AR Search

Gamers, anime fans, and those with an interest in Japanese culture are in for an AR treat courtesy of Google.

How To: Cheat at Pokémon GO Without Getting Banned

Gotta catch 'em all, right? That's easier said than done, considering that Pokémon GO has region-specific characters that you may never get a chance to see. Sure, you can spoof your GPS location to make the augmented reality game think you're at a different spot on the map, but Niantic Labs seems to be catching on to this method, and some users have been soft-banned for a few hours after trying it.

News: This Viral Instagram Augmented Reality Filter Will Tell You Which Disney Character You Really Are

One Instagram creator's augmented reality homage to Disney's deep bench of animated characters has earned him fifteen minutes of fame.

News: New 'Jurassic World Alive' AR Game Takes Everything Great About Pokémon Go & Adds Dinosaurs

The premise of Jurassic World revolves around splicing genes to create new dinosaurs, so it is fitting that the location-based AR game is a clone of Pokémon GO merged with the DNA of the Jurassic Park franchise.

Apple AR: Human Anatomy Atlas Journeys to the Center of the Body with ARKit

An update to the Human Anatomy Atlas 2018 enhances the study of the human body with augmented reality courtesy of iOS 11 and ARKit.

News: Papa John's Launches 'Spider-Man: Far from Home' AR Experience via Snapchat

In the Tom Holland era, it appears to be impossible to promote a new Spider-Man movie without an augmented reality experience, a trend that continues with Spider-Man: Far From Home.

ARCore 101: How to Create a Mobile AR Application in Unity

Now that ARCore is out of its developer preview, it's time to get cracking on building augmented reality apps for the supported selection of Android phones available. Since Google's ARCore 1.0 is fairly new, there's not a lot of information out there for developers yet — but we're about to alleviate that.

News: Hello Kitty Challenges Pokémon GO's Reign as Top AR Game with Kawaii World

After three years and change, no one seems to be able to knock Pokémon GO off its augmented reality throne. Zombies, dinosaurs, and ghosts have all met defeat at the hands of the pocket monsters. Heck, not even the world's most popular wizard and Pokémon GO's developer can replicate the original's success.

News: An Augmented Reality Game Brings the Monsters of The Rock's 'Rampage' to Your City Skyline

Given Dwayne "The Rock" Johnson's blockbuster movie pedigree and the promotional power that usually accompanies his work, there's a certain predictable symmetry in the news that Rampage, a movie adaptation of the classic arcade game, has now become an augmented reality mobile app.