Mobile AR News Features
News: Christian Dior Fashion Fans Can Now Try on Sunglasses & Headbands via Augmented Reality on Instagram
Fashion brand Christian Dior is using augmented reality as a carrot to drive up their follower counts on Instagram.
News: Samsung Jumps to Head of Mobile AR Class with Galaxy S10 5G & 3D Depth Sensor, Shows Off AR Concept Video
While augmented reality made more of a cameo appearance during Samsung's official grand unveiling of the Galaxy S10 line-up on Wednesday, it's the company's move into 5G connectivity that has huge implications for AR.
News: Google Unleashes the Powers of Childish Gambino aka Donald Glover in AR via New Pixel Playmoji
Although Apple's Animoji game is strong, as recently exampled by its Ariana Grande collaboration, Google isn't slacking either, unleashing a far more immersive music experience for smartphone users.
News: NBA's Sacramento Kings Unveil New Uniforms via Augmented Reality
Though the Golden State Warriors won the crown as the NBA's best team again this season, the Sacramento Kings continue their rule as the sport's technology leader, debuting their new uniforms from Nike through augmented reality today.
Apple AR: Learn What Your Food Is Made of Using Augmented Reality
With the release of Apple's ARKit comes endless possibilities for education and learning. One of those possibilities is an AR rotating model of our solar system in your room, another is using AR to instantly know the nutritional value of food items.
Apple AR: Demo Shows How Augmented Reality Will Make Advertising More Immersive
Companies are already clamoring to figure out strategies for integrating augmented reality into their advertising platforms. AR is going to become a huge asset to marketers, and Apple's ARKit is only going to help that along. Mixed reality producer Bilawal Singh Sidhu has given us a sneak peek of what the world of advertising could be with the ARKit.
News: Augmented Reality App Lets You See the Tesla Model 3 Before It Ships
Buyers can't wait for their Tesla Model 3 to be delivered. But with no clear arrival date in sight, buyers are starting to get a little antsy waiting to see what the Tesla Model 3 will look like up close. Luckily, Tesla accessories seller EVANNEX partnered with technology firm Kinetic Vision to try and satisfy buyers for a while by creating an app that lets you view an augmented reality Tesla Model 3 that's nearly life sized.
News: Shazam Pours a Tall Glass of Augmented Reality Marketing for Shackleton Whisky
Apple's in-house music identification app Shazam has been quiet on the augmented reality front since officially joining Cupertino's finest last year, but a new promotion gives AR enthusiasts an occasion to raise a toast.
Apple AR: Put 3D Emojis & Text in Your Videos with Holocam
People love emojis, it's a scientific fact. So an app that places poops, smileys, and ghosts into social media videos should, in theory, be the most popular app ever. That's likely the reasoning behind the new Holocam app, which is available for $0.99 in the iOS App Store. Sure, Snapchat and Instagram offer users editing tools to stick static text, emojis, and drawings on top of photos and videos. However, Holocam ups the ante by placing fully three-dimensional emoji, text, and drawings, as w...
News: Jurassic World Alive Game Update Lets Dinosaurs Eat Goats & Destroy Vehicles in Augmented Reality
Players who have stuck around with location-based game Jurassic World Alive just got a new treat that makes the augmented reality experience even more fun.
News: Meet the 2018 Sports Illustrated Swimsuit Issue Cover Model in AR or Become One in Snapchat
Old school media stalwart Sports Illustrated is billing this year's Swimsuit Issue as the "Most Immersive Experience Ever," and it certainly lives up to that statement, as the magazine has added augmented reality and virtual reality experiences to this year's version via Snapchat and the Life VR app.
News: Iran's High Council of Virtual Spaces Bans Pokémon GO
We've seen plenty of good, bad, and weird things that have come out of the worldwide augmented reality game Pokémon GO, including murder and location-based bans, but nothing on a large scale. That was, of course, until Iran decided to ban the game country-wide.
News: Video Demo from 6D.Ai Shows Why Occlusion Is the Next Big Thing for Mobile AR Experiences
If you aren't convinced that mobile augmented reality apps need occlusion (or you don't know what the word even means), you really need to watch the latest video from AR cloud startup 6D.ai.
News: Google Update Adds Real-World Occlusion to ARCore with Depth API
Apple's ARKit has built a considerable lead in terms of features over Google's ARCore, but Google's latest update to ARCore adds a capability that makes the platform a bit more competitive with ARKit.
News: Snapchat Celebrates Harry Potter's Birthday with Quidditch Bitmojis
Now even muggles can see how they'd look chasing the Golden Snitch on a Nimbus 2000. That's because Snapchat is gifting Harry Potter fans with a 3D Bitmoji Lens that adorns their digital doppelgängers in the robes of the houses of Hogwarts.
News: Office Depot Updates Elf Yourself App with the Tiniest Bit of AR
Now that the holiday season has officially kicked off, Office Depot has updated its popular Elf Yourself app with a few new augmented reality options.
News: 'The Walking Dead' Pokémon GO Knockoff Gets a Launch Date, More Details Revealed
While it has been slower to arrive than a walker limping through thick Georgia mud, location-based augmented reality game Walking Dead: Our World finally has a confirmed launch date: July 12.
News: Artsy Claims Crown as First App to Take Advantage of ARKit's New Wall-Crawling Abilities
Less than a week after ARKit 1.5 became available to the public through the iOS 11.3 update, the App Store has its first app with AR features (Artsy) to leverage Apple's AR toolkit update.
News: Pokémon Go Significantly Changes the Classic Game, for Better or Worse
Pokémon Go takes the popular franchise and brings it into the real world through augmented reality, allowing us to play the game while exploring our physical environments at the same time. It doesn't just put pocket monsters into a more realistic context, but it changes the game in some major ways that may delight some players... and upset others.
Apple AR: Directive Games Teases AR Battle Arena Game for ARKit
It's safe to say that mobile developers are excited about the prospects of Apple's ARKit, with demos popping up seemingly on the hour on YouTube, Twitter, etc.
News: We Are TV Aims to Gamify Your TV Shows with AR
If you're like me, then you're rarely just watching TV. You're probably also simultaneously following reactions on Twitter during a live airing of The Walking Dead. Or perhaps you're checking your fantasy football scores while a real game is in progress. Or you might just have the TV on in the background while you're writing an article about a new augmented reality app.
News: Facebook Copies Snapchat Again by Putting Augmented Reality Camera Filters in the Main Facebook App
Facebook is aware that Snapchat is killing the social media game amongst the youths, which makes sense, because in 2017, video is king in social media currency. Facebook has continually shown that Mark Zuckerberg and crew seem to think the best strategy to keep up is to simply copy them.
News: Developer Brings Street Fighter into Real World as Multiplayer Augmented Reality Mobile Game
The guy who recreated Super Mario Bros. as a first-person obstacle course is back with an augmented reality take on another classic game.
News: Liverpool Soccer Fans Can Try on the Team's Uniform in Augmented Reality with New Balance Snapchat Lens
New Balance is helping Liverpool Football Club (FC) fans see how they look in the team's new kits with an augmented reality experience in Snapchat.
News: Home Decor App Houzz Expands Augmented Reality Catalog to Include Virtual Floor Tile
Apps that can display virtual furniture in the home are one of the most popular applications of mobile AR today, but Houzz has decided to raise the stakes with its latest update.
News: Pokémon GO, the Augmented Reality Smartphone Game, Is Now Available
After a relatively short beta-testing period, Pokémon Go is now rolling out to Android and iOS devices right now. If you want to catch 'em all in the real world, your wait is over.
Building Next Reality: How the ARKit's Impressive Software Detects Surfaces Using Just the iPhone's Color Camera
I currently am and have always been what one might call a PC/Android guy. Many that know me well would likely even go so far as to say I am anti-Apple. About an hour after seeing the ARKit demo during the day-one keynote at WWDC, I became the owner of a brand new Mac.
News: Maroon 5 Dives into Augmented Reality with Music Video Created Entirely in Snapchat
Move over, Hype Williams, it looks like Snapchat is about to take some of your music video-making business, and pop rock group Maroon 5 is the proof.
News: Hang Out in Seinfeld's Apartment via an Augmented Reality Replica on Your iPhone or iPad
If you've ever wanted to barge into Jerry Seinfeld's apartment like Cosmo Kramer, you can now do so without having to book a ride on the Peterman Reality Tour.
News: YouTube App Lets You Put Yourself in the World of 'Stranger Things 3' via Augmented Reality
So you're all done binge watching Stranger Things Season 3 and you want to start sharing your personal review with friends.
News: Snapchat Turns Wrigley Field into the Upside Down for 'Stranger Things' Promotion
With the third season of Netflix's hit series Stranger Things set to debut July 4, it's time to crank up the hype machine, this time, in augmented reality.
Apple AR: Augmented Reality TARDIS Really Is Bigger on the Inside
If you're a Doctor Who fan, you've likely always hoped to see that iconic blue box appear on your doorstep with the Doctor asking you to come on an adventure. With the 13th Doctor just announced, this seems like the perfect time to tell you that thanks to Apple's ARKit, exploring the TARDIS is now possible!
News: Lenovo Star Wars Jedi Challenges Update Lets You Turn to the Dark Side via Kylo Ren Lightsaber
Any real Star Wars fan knows that fear is a path to the dark side, as it leads to anger, and then suffering. For players of Star Wars Jedi Challenges, though, access to the antagonistic side of the Force is now available through their mobile apps.
News: Snapchat Gets Sweeter with Augmented Reality Experience for Ariana Grande's New Album
It looks like Snapchat is becoming the MTV of augmented reality. On Thursday, Ariana Grande, with her new album Sweetner, joined Drake and Nicki Minaj and other artists who are pushing new releases through Snapchat's Shoppable AR e-commerce platform.
News: 'David Bowie Is' App Delivers a Mesmerizing AR Tour of the Artist's Career with Gary Oldman as Guide
Although next week will mark the late David Bowie's 72nd birthday, his fans and admirers are the ones receiving a gift in the form of an augmented reality app that explores the artist's career
News: Apple Granted Patent to Make Augmented Reality Maps—Hinting at a Cool, Futuristic Version of Our Well-Worn Maps App
Apple recently scored a patent (number 9,488,488) to create augmented reality maps, hinting at possible AR integration into the iOS Maps application for iPhone. Does this mean we'll be seeing super visionary projections of places in the app in the near future? Maybe.
News: New York Times App Lets You See a Higgs Particle Reaction from the Large Hadron Collider in Augmented Reality
Although it's impossible (at least for now) to travel back in time to see the Big Bang, The New York Times has provided its readers the closest simulation of the experience via its latest augmented reality feature.
Apple AR: Soccer Players Get to Test Their Skills via a Unique ARKit-Powered App
If you've been paying attention, you already know that ARKit can detect horizontal surfaces and estimate ambient light, but did you know that it can also help you improve your soccer game?
News: 8th Wall Adds Another Brick to Its Web AR Platform with AR Camera for Easy Prototyping
In the past few years, augmented reality software maker 8th Wall has worked to build its platform into a cross-platform augmented reality toolkit for mobile apps, as well as web-based AR experiences.
News: Google Wants Everyone to Try Scribble Art in Augmented Reality
As part of its ARCore push this week, Google has promoted Just a Line from one-time AR experiment to a full-fledged app.