Fans of the friendly neighborhood Spider-Man have yet another way to experience the web-slinger in augmented reality.
To promote the pending release of Spider-Man: Far From Home on July 4, Sony Pictures has published a mobile app for iOS and Android that brings Spider-Man into fans' homes via augmented reality.
Leveraging the surface detection capabilities of ARKit and ARCore, the AR Suit Explorer section of the app presents Spider-Man in his new red and black suit that debuts in the film. And when Spider-Man appears, he does a few tricks, like webbing the user's camera, taking a selfie with his smartphone, and dangling from the ceiling.
The app also includes Spider-Man's new "ally" (and traditional comic book nemesis) Mysterio, who blasts green sci-fi energy from his hands, and two other suit variants, the red and blue suit and the homemade suit from the first feature film of the Tom Holland Spider-Man era.
With each AR model, users can scale the size and rotate the figure, as well as move the 3D content around their real world space. The red and blue suit experience also includes hotspots that allow users to view additional details about the suit. Users can also take snapshots and video of the AR experience to share with others.
In addition, the app offers some other digital goodies, such as the movie's trailer, photos and videos from Peter Parker's phone, a camera with 2D filters, and a gallery of gifs and stickers for messaging purposes. Users will also find options in the app to purchase tickets to the movie and the Blu-Ray or DVD of the film's predecessor, Spider-Man: Homecoming.
Coming courtesy of Trigger, the immersive ad agency that has developed digital marketing for every Spider-Man movie since the original trilogy, the app is actually a reskinned version of the app launched to promote Spider-Man: Homecoming.
The agency also developed an AR experience via the 8th Wall web-based AR platform to promote Spider-Man: Into the Spider-Verse.
Since the wall-crawler was absent from the Marvel Playmoji pack for the Playground app on Google Pixel devices (along with other favorite Marvel heroes, due to some Thanos snap-related shenanigans), the new app gives fans a more well rounded universe of characters to play with in their physical spaces.
Where are all of the DC Comics AR experiences, though? Perhaps fans should petition Warner Bros. to hire Trigger and bring Superman, Batman, and the rest of the Justice League to augmented reality.
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