The original iterations of the Terminator film franchise have served as the inspiration (via the heads-up display of the T-800) for future augmented reality dreams, so it is fitting that the current crop of AR gives the latest installment in the series a promotional boost.
With Terminator: Dark Fate hitting theaters on Thursday, Paramount Pictures is running a branded augmented experience via the AR carousel of camera effects on the Snapchat app for iOS and Android.
Starting with the front-facing camera, the experience replicates the infamous battle-worn visage of the Terminator, with a slider bar enabling users to toggle between human and robot appearances.
Tommy Palladino/Next Reality
Tommy Palladino/Next Reality
Tommy Palladino/Next Reality
Tommy Palladino/Next Reality
The experience continues with a World Lens on the rear camera. With a plume of smoke materializing in the user's physical space, a Terminator appears. Users can then tap on their screens to shoot the human-hating invader.
Increasingly, Snapchat has become the go-to platform for AR marketing of blockbuster movies, with Spider-Man: Far from Home, John Wick: Chapter 3 – Parabellum, Brightburn, Shazam!, X-Men: Dark Phoenix, and Venom among the recent films running branded augmented reality experiences through Snapchat.
Considering the Terminator's science fiction influence over real-life augmented reality technology, it's even more fun to see the franchise's premise play out in Snapchat's flavor of AR.
Cover image via Tommy Palladino/Next Reality
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