News: E-Commerce Gets an Augmented Reality Upgrade for Mobile Web Platforms from Vertebrae & Shopify
Two companies armed with web-based augmented reality tools, Vertebrae and Shopify, are ready to help online retailers boost their sales.
News: Illumix Emerges from Stealth with $8.6 Million in Funding to Build a Mobile AR Gaming Platform from the Ground Up
Apple often cites its tight integration of hardware and software for its success. Startup Illumix is looking to do the same thing for AR gaming by building an AR platform for its apps.
To punch up the launch of its new podcast, USA Today has created an augmented reality experience to introduce listeners to the story of corruption in Chicago.
News: This Android App Lets You Search for Specific Words in Books & Documents via Augmented Reality
One of the neatest tricks available in Google Lens, an app that can identify and interpret real world information, is the ability to copy text from the app's camera view and paste it into a digital document.
Now that the iPhone XS is officially available for pre-order, Verizon and Apple are giving Snapchat users the opportunity to win the device through an augmented reality scavenger hunt rather than forking over $1,000 for one.
Augmented reality gaming developer Niantic has decided to give its players the opportunity to make their mark on Pokémon GO with a PokéStop nomination system.
Google and Apple are working to enable augmented reality content for the web, but startup 8th Wall has managed to launch a web AR platform that works on mobile browsers now.
Royal Dutch Airlines (KLM) is making it easier for its passengers to travel by employing an incredibly practical new augmented reality feature included an update to its iOS app.
Apple's iOS 12 has finally landed. The big update appeared for everyone on Monday, Sept. 17, and hiding within are some pretty amazing augmented reality upgrades for iPhones, iPads, and iPod touches. We've been playing with them ever since the iOS 12 beta launched in June, and here are the things we learned that you'll want to know about.
While most kids his age are busy playing Fortnite, 11-year-old Yumo Soerianto is developing augmented reality games. Kids like Soerianto are the future of the augmented reality field — they'll likely be coming into their own as professional developers right as AR technologies become lightweight and powerful enough to be contained in a pair of sunglasses.
The latest sponsored augmented reality experience on Snapchat from a movie studio might be its scariest — and perhaps most popular — yet.
Augmented reality app developer Laan Labs has shared a preview of a beta app that achieves 3D scanning with just an iPhone and produces highly-detailed models for sharing with others.
Not content to let NFL's official pizza sponsor corner the market for feeding football fans, 7-Eleven has taken a page out of Pizza Hut's playbook with a promotional augmented reality game.
While we've seen Snapchat apply sky segmentation to AR content, the makers of the Blue Sky Paint app have applied similar capabilities to create and share airborne art.
Traditional media institution The New York Times continues to break new ground in its augmented reality news coverage, this time with a 3D volumetric capture of model Ashley Graham.
After parting ways with Papa John's, the National Football League has drafted Pizza Hut as its official pizza purveyor, and the company has hit the field with an augmented reality game to entertain hungry football fans.
A new app for iPhones and iPads gives developers a sandbox for testing their AR experiences and sharing them with the world.
On Friday, at IFA 2018 in Berlin, Samsung invited attendees into the residence of Family Guy's Griffin family to learn all about its "smart home" products via augmented reality.
Despite the popularity of Pokémon GO, augmented reality gaming hasn't quite caught on yet. The makers of the popular World of Tanks game aren't taking a shot at Niantic's crown yet, but they are looking at giving spectators a new way to watch the game.
Burning Man 2018 is underway, but Intel and the Smithsonian American Art Museum are giving those not in attendance the ability to view the art from the event through Snapchat.
Despite the rise of music streaming, the experience of immersing oneself in the artwork and lyrics of old school albums is alive again, as sales of vinyl records and CDs have outpaced digital downloads for the first time since 2011. Now, the latest album from Amsterdam-based Necessary Explosion evolves this experience through augmented reality.
They say a picture is worth a thousand words, but augmented reality is giving the United States Holocaust Memorial Museum the ability to add a few more poignant real words to its exhibits.
It looks like Snapchat is becoming the MTV of augmented reality. On Thursday, Ariana Grande, with her new album Sweetner, joined Drake and Nicki Minaj and other artists who are pushing new releases through Snapchat's Shoppable AR e-commerce platform.
News: New Line of Augmented Reality-Powered Wines Celebrate Women's Empowerment via Historical Figures
Just in time for Women's Equality Day on Aug. 26, Treasury Wine Estates is breaking out a line of wines with augmented reality experiences that pay tribute to historically famous women.
As Android device partners ship new products, Google has been diligent in its efforts to ensure that users can enjoy ARCore apps once they boot up their new toys.
News: Kickstarter Game System Uses iOS & Android Devices to Merge Tabletop Gaming with Augmented Reality
The fortunes of ARKit and ARCore are still in the hands of developers, who have been increasing the number of mobile augmented reality apps on the market, but perhaps not as fast as companies like Apple might have expected. But one new product is looking to literally kickstart mobile AR gaming by introducing a few key components that harness the traditional board game model.
News: World of Warcraft Lens on Snapchat Lets You Transform into Orc or Elf & Do Battle in Augmented Reality
To promote Battle of Azeroth, the latest expansion for the World of Warcraft franchise, Blizzard Entertainment has conjured a Shoppable AR Lens that is now available in Snapchat's app carousel.
On Friday, the release date for her new album, Queen, Nicki Minaj is already grabbing headlines for the track "Barbie Dreams," where she disses Drake and a host of other rappers.
Already one of the leaders in augmented reality for cosmetics, L'Oréal is extending the reach of its ModiFace virtual try-on platform through a partnership with Facebook.
Less than four months after Snapchat introduced its Snappables platform, Facebook has met the challenge with its own AR gaming feature that surpasses the originator.
If you find yourself on the run from the Empire, you no longer need a droid to send a holographic distress message, you just need an iPhone X and the HoloBack app.
News: Google Stays Nimble with ARCore 1.4 Update, Bringing Passthrough Camera Auto-Focus & Wider Availability
Google's ARCore team is staying busy, as evidenced by yet another update of its augmented reality toolkit.
If you're a part of Generation X or a Millennial, there's a good chance that the first mobile game you played was Snake on an old school Nokia phone. Now, you can relive that nostalgia of monochrome and push buttons in augmented reality with the Facebook Camera.
Snapchat users are used to raising their eyebrows or opening their mouths to activate augmented reality face effects. Now, they get to use their voices as well.
Now even muggles can see how they'd look chasing the Golden Snitch on a Nimbus 2000. That's because Snapchat is gifting Harry Potter fans with a 3D Bitmoji Lens that adorns their digital doppelgängers in the robes of the houses of Hogwarts.
While augmented reality experiences can already appear to be magical, particularly to the uninitiated, one developer is doubling down on its mystical potential for the ever-popular Magic: The Gathering card game.
Have you ever seen pictures or videos of balloons being let go into the sky and randomly floating away in all directions? It's something you often see in classic posters or movies. Well, guess what? Now you'll be able to do that without having to buy hundreds of balloons, all you'll need is ARKit!
With Apple preparing to bring a slew of new features to its Animoji app this fall, Samsung has updated its AR Emoji imitator with the ability to create more realistic digital doppelgängers.
News: New York Times Leads Readers on an AR Journey Through the Cave That Trapped the Thai Soccer Team
One of the more compelling human interest stories of the summer has been the plight of the Thai Wild Boars soccer team, who were trapped in a cave for weeks.
If you aren't convinced that mobile augmented reality apps need occlusion (or you don't know what the word even means), you really need to watch the latest video from AR cloud startup 6D.ai.