Mobile AR News News

News: Disney Plus Serves Up Snapchat Lens to Promote Live-Action 'Lady & the Tramp'

Unless you've been totally off the grid, there's a good chance you're aware that the Disney Plus streaming video service launched this week. And, if you're on this site, you're likely salivating over the new Star Wars series, The Mandalorian.

News: Apple iOS-Powered Sesame Street Yourself App Turns Kids into Their Favorite Characters via ARKit 3's New Features

The longest-running children's television show in the United States, Sesame Street, hasn't survived 50 years without leveraging new technology along the way.

News: Coca-Cola Opens a Can of Augmented Reality to Get Consumers into the Holiday Spirit

Halloween is barely in the rearview mirror, but Coca-Cola is ready to bypass Thanksgiving altogether to accelerate the arrival of Christmas, and the brand has enlisted augmented reality as an accomplice.

News: HBO Returns to the AR Well with 'Watchmen' Lens on Snapchat

After leaning on augmented reality for its outdoor advertising, HBO has called on augmented reality again via Snapchat to promote its Watchmen series.

News: 'Terminator: Dark Fate' Invades Snapchat with Pair of Augmented Reality Camera Effects

The original iterations of the Terminator film franchise have served as the inspiration (via the heads-up display of the T-800) for future augmented reality dreams, so it is fitting that the current crop of AR gives the latest installment in the series a promotional boost.

News: HBO 'Watchmen' Promo Rains Dead Squid Down on LA & New York via Augmented Reality Ad

Bus stops can provide shelter in the event of rain, and now they also protect you from augmented reality squid.

News: Snapchat Spooky AR Experiences from Lens Studio Creators Get You Ready for Halloween

Homemade Halloween costumes that exhibit the maker's creativity are always better than off-the-shelf versions. It turns out that the same is true with virtual costumers.

News: Mobile Developer Within Tells Interactive Halloween Tales via Wonderscope AR App

The Halloween season is the perfect time for telling scary stories, but augmented reality is here to bring the tradition of frightening children to the modern age.

News: Starbucks Uses Instagram AR to Promote Sustainability via Holiday Campaign

Starbucks is spicing things up ahead of this holiday season with a little augmented reality joy. This week the company launched its first Instagram filter, called Holijoy, delivered like an early Christmas gift and packing four seasonal lenses.

News: Snapchat Transports Gucci Fans to Trippy Tropical Island for Holiday Promotion

Baby, it's cold outside, but, with some help from Snapchat augmented reality, Gucci is thawing our wintery hearths with a virtual trip to the tropics.

News: Kohl's Partners With Snapchat AR for Holiday Pop-Up & Black Friday Promotions

All Kohl's wants for Christmas is Snapchat augmented reality. In conjunction with a holiday pop-up hosted in New York City from Nov. 7 through Nov. 10, Snapchat ran a sponsored portal lens available to targeted Snapchat users in the AR carousel. The experience gave users the ability to virtually transport themselves to the pop-up.

News: Target Treats Shoppers with Augmented Reality Tricks via Snapchat

Big-box retailer Target has been on a bit of an augmented reality advertising shopping spree via Snapchat lately.

News: Disney's 'Maleficent' Brings Its Magic to YouTube with Augmented Reality Make-Up Experience

Dark mode themes for mobile apps are all the rage these days, but YouTube is taking that a bit literally with its latest augmented reality experience.

News: This Facebook AR Filter Lets You Become the 'Joker' Just in Time for Halloween

Whether you loved or hated the blockbuster hit Joker for its slapdash violence and unflattering portrayal of mental illness, if you have been online lately, you know you can't afford to miss it.

News: Harry Potter Fans Can Now Summon a Wizarding World Sorting Hat in Augmented Reality

If you need to know whether you are really a Hufflepuff or a Gryffindor, then it's time to get yourself an augmented reality sorting hat.

News: Team Behind Popular Photo App FaceTune2 Jumps on the AR Bandwagon with Cosmetics Try-On Filters

Following in the steps of Snapchat, Instagram, and YouCam, another popular photo app has gotten into the virtual try-on augmented reality game.

News: Apple's ARKit 3 Casts Next-Level Illusions via Meisai AR App

Now that iOS 13 is in the wild, developers are starting to show off the magical augmented reality powers ARKit 3 can deliver.

News: Snapchat Is Helping the Music Industry Reinvent Music Videos via Lens Studio

There have been enough music artists releasing Snapchat AR experiences over the past week to fill a small festival. Count them with me: Bruno Mars. Gucci Mane. Kodak Black. Missy Elliot. Imagine Dragons. Panic! At the Disco.

News: Terrifying Swarms of Mosquitoes Help David Beckham Fight Malaria with Facebook AR Effect & Billboards

Former soccer star and current celebrity David Beckham has the augmented reality abilities of Facebook and Instagram as allies in the effort to eradicate malaria from the world.

News: Snapchat Extends 3D Camera Effects from Spectacles 3 to iPhone's TrueDepth Camera

After adding dual cameras to its camera glasses, Snap is finally taking full advantage of the depth-sensing abilities of newer iPhones as well, extending the use of its new 3D Camera Mode.

News: Snapchat Doubles Down on AR Billboards to Promote Snap Originals Series

It looks like Snap's foray into augmented reality billboards last year was successful, as the company has returned with two more outdoor advertisements for its Snap Originals series.

News: Time Magazine Takes Readers on an Augmented Reality Tour of Amazon Rainforest

Prior to this year, Time primarily relied on image markers in the magazine to trigger its special augmented reality features

News: Google Brings Persistent Content Support to Cloud Anchors, Expands Augmented Faces to iOS

With Android 10 hitting the streets (at least for those mobile devices that get quick updates) and the public release of iOS 13 dropping on Sept. 19, Google is releasing an update on Thursday to ARCore that adds some fantastic new benefits to its cross-platform capabilities.

News: Puma Uses Zappar to Bring Web-Based AR Experience to Retail Store

When it comes to the athletic footwear retail game, it's just not enough to just sell shoes anymore.

News: Blizzard Transforms Snapchat with World of Warcraft 15th Anniversary AR Lenses

If the name Leroy Jenkins elicits a reaction from you, then you are old enough to remember the iconic title World of Warcraft from its heydey (whether or not you actually played the massively multiplayer online role-playing game).

News: K-Pop Stars from BlackPink Debut New AR Feature on Candy Crush Friends Saga for Samsung Galaxy Note10 & Note10+

In recent days we've covered the marriage of augmented reality and top-tier music artists. This time, though, the music stars are showing off the tech rather than integrating it into their act.

News: Snapchat Adds New Landmarker Targets & Templates to Lens Studio

After hosting an augmented reality experience using its Snapchat Landmarker technology at the Statue of Liberty, Snap is now giving creators the opportunity to create their own Lenses with Lady Liberty.

News: USA Today's Latest Augmented Reality Story Takes Readers on Sobering Trip Aboard Slave Ship

Augmented reality as a storytelling medium can do some extraordinary things words and images alone can't convey -- such as transporting readers 400 years into the past.

News: YouTube Unleashes First AR Makeup Try-On Tool with Mac Cosmetics

While Modiface, YouCam, and others have been playing in the virtual make-up marketing pool for a while, here comes Google ready to splash down with a cannonball.

News: Samsung Elevates Galaxy Note 10+ with Depth Camera for 3D Scanning & Augmented Reality Apps

The mobile augmented reality war for dominance between Apple and its Asia-based rivals is in full effect.

News: Slipknot & Guns N' Roses AR Masks on Facebook's AR Camera Let Fans Virtually Wear the Music Experience

While Snapchat augmented reality often embraces pop stars like Drake and Ariana Grande, a couple of bands from the louder side of the music industry have found a home with Facebook.

News: Snapchat Turns Jack in the Box Augmented Reality Experience into a Build-a-Burger Contest

Fast-food chain Jack in the Box has decided to put an augmented reality twist on the traditional sweepstakes promotion by employing the immersive powers of Snapchat.

News: Zynga Debuts Pagini Hypercar in Augmented Reality via CSR 2 Mobile Game

Already among the first game makers to add augmented reality content to an existing game upon the launch of ARKit, Zynga is breaking new ground with mobile AR once again.

News: These Apollo 11 Augmented Reality Experiences from Google, USA Today, Time, & Smithsonian Will Fly You to the Moon

Unless you've been hiding under a (moon) rock for the past month, you already know that Saturday, July 20 is the 50th anniversary of NASA's Apollo 11 lunar landing.

News: Google Arts & Culture Offers 'Pocket Gallery' Augmented Reality Museum Featuring Picasso, Van Gogh, & More

After debuting its virtual Pocket Gallery last year with the works of Johannes Vermeer, Google Arts & Culture has released a sequel that brings even more artists into your home via augmented reality.

News: Microsoft Launches Closed Beta Sign-Ups for Minecraft Earth Mobile Augmented Reality Game

The long tease that is the release of Minecraft Earth continues, this time with an opportunity to start playing what might be one of the hottest augmented reality games ever, before the general public.

News: Google Teams with New York Times to Deliver 'Stranger Things' Augmented Reality Easter Egg in Newspapers

The promotions around last week's release of Stranger Things 3 have been numerous, with Netflix at one point even taking over an entire baseball field via augmented reality.

News: YouTube App Lets You Put Yourself in the World of 'Stranger Things 3' via Augmented Reality

So you're all done binge watching Stranger Things Season 3 and you want to start sharing your personal review with friends.

News: Snapchat Drapes the Statue of Liberty in the American Flag for Fourth of July Augmented Reality Lens

Under the rocket's red glare and the bombs bursting in air, the Statue of Liberty is swaying in celebration this Fourth of July thanks to Snapchat.

News: FaceTime for iOS 13 Uses ARKit to Help Callers Pretend They Are Maintaining Eye Contact

You may soon add feigning eye contact to the list of ways that augmented reality is improving our lives.