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News: HBO Conjures More Snapchat AR Experiences to Promote 'His Dark Materials'

As far as HBO is concerned, it's not augmented reality — it's Snapchat. The premium cable network is leaning hard on Snapchat's AR magic tricks to promote yet another series, this time for the adaptation of Philip Pullman's His Dark Materials series of novels.

News: Facebook Adds Image Tracking Effects & Slider Controls to Spark AR for Instagram

After opening up its Spark AR platform on Instagram for all creators, Facebook is already expanding the platform's capabilities on its Snapchat killer.

News: Startup Illumix Brings Mobile Horror Franchise Five Nights at Freddy's into Augmented Reality Gaming

A little over a year after emerging from stealth, augmented reality gaming startup Illumix has launched its first title using a familiar formula, but with a new twist.

News: Hello Kitty Challenges Pokémon GO's Reign as Top AR Game with Kawaii World

After three years and change, no one seems to be able to knock Pokémon GO off its augmented reality throne. Zombies, dinosaurs, and ghosts have all met defeat at the hands of the pocket monsters. Heck, not even the world's most popular wizard and Pokémon GO's developer can replicate the original's success.

News: Snapchat Gives Users the Ultimate Selfie Filter with Time Machine Aging AR Lens

After achieving viral and financial success with its Gender Swap and Baby Face camera filters, Snapchat has returned with the augmented reality equivalent of Benjamin Button.

News: Nintendo Crafts AR Experience via Google Lens for Pokémon Sword & Shield Game Packaging

Pokémon, Google, and augmented reality go together like wasabi, soy, and ginger, and the trio has come together again for the release of the latest game from the Pokémon universe.

News: Disney Plus Serves Up Snapchat Lens to Promote Live-Action 'Lady & the Tramp'

Unless you've been totally off the grid, there's a good chance you're aware that the Disney Plus streaming video service launched this week. And, if you're on this site, you're likely salivating over the new Star Wars series, The Mandalorian.

News: Snapchat Transports Gucci Fans to Trippy Tropical Island for Holiday Promotion

Baby, it's cold outside, but, with some help from Snapchat augmented reality, Gucci is thawing our wintery hearths with a virtual trip to the tropics.

News: Google Update Adds Real-World Occlusion to ARCore with Depth API

Apple's ARKit has built a considerable lead in terms of features over Google's ARCore, but Google's latest update to ARCore adds a capability that makes the platform a bit more competitive with ARKit.

News: Now You Can Drive Elon Musk's Tesla Cybertruck in AR from the Comfort of Your Home via iOS & Android

What do you do when your favorite new car is still two years away from hitting the road? Look to augmented reality, of course.

News: New York Times Debuts Location-Based Air Pollution AR Visualization for Apple iOS Devices

After establishing itself as a leader among media companies in augmented reality in journalism over the course of 2018, The New York Times pulled back from the technology this year.

News: Starbucks Uses Instagram AR to Promote Sustainability via Holiday Campaign

Starbucks is spicing things up ahead of this holiday season with a little augmented reality joy. This week the company launched its first Instagram filter, called Holijoy, delivered like an early Christmas gift and packing four seasonal lenses.

News: Kohl's Partners With Snapchat AR for Holiday Pop-Up & Black Friday Promotions

All Kohl's wants for Christmas is Snapchat augmented reality. In conjunction with a holiday pop-up hosted in New York City from Nov. 7 through Nov. 10, Snapchat ran a sponsored portal lens available to targeted Snapchat users in the AR carousel. The experience gave users the ability to virtually transport themselves to the pop-up.

News: Apple iOS-Powered Sesame Street Yourself App Turns Kids into Their Favorite Characters via ARKit 3's New Features

The longest-running children's television show in the United States, Sesame Street, hasn't survived 50 years without leveraging new technology along the way.

News: Coca-Cola Opens a Can of Augmented Reality to Get Consumers into the Holiday Spirit

Halloween is barely in the rearview mirror, but Coca-Cola is ready to bypass Thanksgiving altogether to accelerate the arrival of Christmas, and the brand has enlisted augmented reality as an accomplice.

News: HBO Returns to the AR Well with 'Watchmen' Lens on Snapchat

After leaning on augmented reality for its outdoor advertising, HBO has called on augmented reality again via Snapchat to promote its Watchmen series.

News: 'Terminator: Dark Fate' Invades Snapchat with Pair of Augmented Reality Camera Effects

The original iterations of the Terminator film franchise have served as the inspiration (via the heads-up display of the T-800) for future augmented reality dreams, so it is fitting that the current crop of AR gives the latest installment in the series a promotional boost.

News: HBO 'Watchmen' Promo Rains Dead Squid Down on LA & New York via Augmented Reality Ad

Bus stops can provide shelter in the event of rain, and now they also protect you from augmented reality squid.

News: Snapchat Spooky AR Experiences from Lens Studio Creators Get You Ready for Halloween

Homemade Halloween costumes that exhibit the maker's creativity are always better than off-the-shelf versions. It turns out that the same is true with virtual costumers.

News: Mobile Developer Within Tells Interactive Halloween Tales via Wonderscope AR App

The Halloween season is the perfect time for telling scary stories, but augmented reality is here to bring the tradition of frightening children to the modern age.

News: Target Treats Shoppers with Augmented Reality Tricks via Snapchat

Big-box retailer Target has been on a bit of an augmented reality advertising shopping spree via Snapchat lately.

News: Disney's 'Maleficent' Brings Its Magic to YouTube with Augmented Reality Make-Up Experience

Dark mode themes for mobile apps are all the rage these days, but YouTube is taking that a bit literally with its latest augmented reality experience.

News: This Facebook AR Filter Lets You Become the 'Joker' Just in Time for Halloween

Whether you loved or hated the blockbuster hit Joker for its slapdash violence and unflattering portrayal of mental illness, if you have been online lately, you know you can't afford to miss it.

News: Harry Potter Fans Can Now Summon a Wizarding World Sorting Hat in Augmented Reality

If you need to know whether you are really a Hufflepuff or a Gryffindor, then it's time to get yourself an augmented reality sorting hat.

News: Team Behind Popular Photo App FaceTune2 Jumps on the AR Bandwagon with Cosmetics Try-On Filters

Following in the steps of Snapchat, Instagram, and YouCam, another popular photo app has gotten into the virtual try-on augmented reality game.

News: Apple's ARKit 3 Casts Next-Level Illusions via Meisai AR App

Now that iOS 13 is in the wild, developers are starting to show off the magical augmented reality powers ARKit 3 can deliver.

News: Snapchat Is Helping the Music Industry Reinvent Music Videos via Lens Studio

There have been enough music artists releasing Snapchat AR experiences over the past week to fill a small festival. Count them with me: Bruno Mars. Gucci Mane. Kodak Black. Missy Elliot. Imagine Dragons. Panic! At the Disco.

News: Terrifying Swarms of Mosquitoes Help David Beckham Fight Malaria with Facebook AR Effect & Billboards

Former soccer star and current celebrity David Beckham has the augmented reality abilities of Facebook and Instagram as allies in the effort to eradicate malaria from the world.

News: Snapchat Extends 3D Camera Effects from Spectacles 3 to iPhone's TrueDepth Camera

After adding dual cameras to its camera glasses, Snap is finally taking full advantage of the depth-sensing abilities of newer iPhones as well, extending the use of its new 3D Camera Mode.

News: Snapchat Doubles Down on AR Billboards to Promote Snap Originals Series

It looks like Snap's foray into augmented reality billboards last year was successful, as the company has returned with two more outdoor advertisements for its Snap Originals series.

News: Time Magazine Takes Readers on an Augmented Reality Tour of Amazon Rainforest

Prior to this year, Time primarily relied on image markers in the magazine to trigger its special augmented reality features

News: Google Brings Persistent Content Support to Cloud Anchors, Expands Augmented Faces to iOS

With Android 10 hitting the streets (at least for those mobile devices that get quick updates) and the public release of iOS 13 dropping on Sept. 19, Google is releasing an update on Thursday to ARCore that adds some fantastic new benefits to its cross-platform capabilities.