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News: Blippar Bounces Back with Web-Based AR Platform

After one of Britain's "Brothers Bling" bought Blippar out of bankruptcy, the mobile augmented reality company is getting back to business with the addition of web-based AR capabilities to its platform.

News: Toyota Rolls Out Web-Based AR Advertising Campaign via 8th Wall

While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality.

News: Google Helps Tell the Story of Stonewall in Augmented Reality

Snapchat isn't the only tech company transforming landmarks with augmented reality for Pride Month. About four miles southwest of New York's iconic Flatiron Building, which is getting its own Pride makeover via Snapchat's Landmarker AR, Stonewall National Monument is also receiving some augmented reality treatment by way of the Stonewall Forever mobile app published by the Lesbian, Gay, Bisexual, and Transgender Community Center (better known as The Center) in partnership with Google.

News: Amazon Adding Virtual Try-On from L'Oréal's ModiFace to Its Beauty Products

Cosmetics augmented reality specialist ModiFace appears to be really benefiting from the brand power of L'Oréal, which acquired the company last year.

News: Snapchat Celebrates Pride Month with New Landmark AR Experiences

While the 49th Annual Gay Pride Parade and Festival will take place on Santa Monica Boulevard and West Hollywood Park, revelers will also be able venture Northeast to the TCL Chinese Theater on Hollywood Boulevard to continue celebrating via Snapchat.

News: Here's What You Need to Run ARKit 3 on Your iPhone or iPad

If you've been putting off upgrading your iPhone or iPad, you might want to start shopping for a current-generation device to take advantage of the latest capabilities in ARKit 3.

News: Snapchat Mutates X-Men Fans via Augmented Reality to Sell Tickets for 'Dark Phoenix' Movie

Augmented reality is often likened to granting superpowers to mere mortals, but what about mutant powers?

News: Ellen Degeneres Is Leveraging the Power of Augmented Reality Gaming to Help Save an Endangered Species

Many tech insiders are waiting for augmented reality to go mainstream, but if you look around hard enough, you'll find that it's already gone as mainstream as possible, thanks to talk show host Ellen Degeneres.

News: Niantic Sets Launch Date for Harry Potter Augmented Reality Game, Releases New Trailer

After more than a year of teasing and testing, Niantic and Warner Bros. are finally ready to release Harry Potter: Wizards Unite to muggles of the world.

News: Google Courts Advertisers with Virtual Makeup for YouTube, Immersive Display Ad Format, & 3D Editor for Poly

After building a tech empire on revenues from search advertising, Google is not about to sit back and let Snapchat, Facebook, 8th Wall, and others draw all the AR marketing attention to their platforms.

News: Snapchat Showcases Its Creative Chops at Cannes Lion with Marker Tracking & Landmarker AR Lens

One of the most prestigious annual events for the advertising industry, the Cannes Lions is the ideal backdrop for Snapchat to show the brands and agencies in attendance what it's got.

News: Unity Bulks Up Advertising Capabilities with Responsive AR Ads

Augmented reality has taken the advertising industry by storm, but the technology has a steep learning curve. Luckily for advertisers, Unity is here to flatten the curve a bit.

News: This iPhone & Android App Lets You Celebrate 50th Anniv. Of Moon Landing by Taking the Trip in Augmented Reality

With all the talk about returning to the moon via SpaceX, NASA, and international agencies, some have forgotten some of the magic surrounding the original Apollo 11 mission.

News: Meet & Compete Against Team USA via USA Today's Augmented Reality Experience for FIFA Women's World Cup

After winning the 2015 FIFA Women's World Cup, the USA Women's National Soccer Team is ready to defend its title in the 2019 tournament.

News: Augmented Reality Startup AstroReality Expands Its Product Universe with NASA AR Series

After getting its start with models of augmented reality planets that serve as targets for augmented reality experiences, AstroReality is diversifying its portfolio by paying tribute to one of the space agencies that made its products possible.

News: Fashion Startup Kollectin Lets You Try on Earrings & Necklaces from Indie Designers in AR, with Just a Swipe to Buy

The natural marriage between fashion and augmented reality is charging onward, but not just from the major brands we already know about.

News: Apple's Third Generation of Animoji Adds Memoji Customization & Stickers to Messages

Apple is giving iPhone owners even more options to express themselves via Animojis with a wide range of customization options for their personal Memojis.

News: Snapchat Assists Warriors & Raptors Fans in Rooting for Their Teams with NBA Finals AR Experiences

With the defending champion Golden State Warriors and Drake's favorite team, the Toronto Raptors, set to face off in the NBA Finals starting Thursday, Snapchat has gifted hoops fans with a pair of augmented reality experiences.

Hands-On: Here's How Augmented Reality in Google Search Works

Lions and tigers and bears are just a few of the animals that Google users can now bring into their physical environments.

News: Sony Pictures & Snapchat Serve Up Creepy Augmented Reality Lens to Promote 'Brightburn' Movie

The new film Brightburn, a horror take on the superhero genre produced by Guardians of the Galaxy director James Gunn, debuted in theaters on Friday, and it has some promotional backing from Snapchat to drive ticket sales.

News: Pepsi Celebrates Summer with Hundreds of Instagram Camera Effects for Soda Drinkers

With the upcoming Memorial Day weekend serving as the unofficial start of summer, Pepsi is turning to Instagram to help sell its soft drinks to quench the thirst of beachgoers and BBQers.

News: Now You Can Visit the Statue of Liberty in NYC from Anywhere in Augmented Reality via iOS App

Many native New Yorkers, like myself, get a chance to visit the famed Statue of Liberty during school trips when they're a child in grade school. And if you're not lucky enough to be born in the city, you have to make a special trip to the monument as a tourist.

News: Microsoft Turns Real World into Multiplayer Playground with Minecraft Earth Mobile AR Game

As promised with its teaser from Build 2019, Microsoft has unveiled the details for its augmented reality version of Minecraft for smartphones.

News: Google & Magic Leap Developer Create Augmented Reality Mobile Apps for Warping Real World into Art

Because of its ability to place digital content into the real world, augmented reality lends itself well to artists and creatives.

News: Nike Begins Using Augmented Reality for Sneaker Fitting in Mobile App & in Retail Stores

After applying augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience.

News: Snapchat & Facebook Messenger Deliver Augmented Reality Camera Effects for Mother's Day

If you need some help expressing how you feel to your mom for Mother's Day, Snapchat and Facebook are here with some augmented reality help.

News: Google Expands Preview of Maps AR Navigation to Pixel Phones

Alongside its official unveiling of the lower-cost Pixel 3a smartphone at Google I/O, Google took the opportunity to extend its early preview of AR walking navigation in Google Maps to all Pixel devices.

News: Google Brings Augmented Reality to the Mainstream by Adding AR Content to Search

If Google hasn't already demonstrated that it is serious about augmented reality, then it made it abundantly clear at the Google I/O keynote on Tuesday.

News: Pikachu Celebrates New Movie by Photobombing the AR Camera in Pokémon GO

The perfect promotion for Pokémon: Detective Pikachu has finally come to fruition as Niantic has added some movie-related perks to Pokémon GO.

News: Microsoft Teases Minecraft Augmented Reality Game for Mobile at Build 2019

It looks like Microsoft will finally make good on its promise to bring Minecraft to augmented reality, as foreshadowed via a HoloLens demo in 2015.

News: 'Detective Pikachu' Pokémon Pop Up in Augmented Reality via Google's Playground App for Pixel Devices

The Avengers aren't the only shiny new toys available to Pixel handset owners, as the animated stars of the upcoming Pokémon Detective Pikachu movie have arrived in the Google Playground app.

News: Niantic Launches Harry Potter Wizards Unite as Beta in Australia & New Zealand

The long-awaited augmented reality game based on the Harry Potter franchise from Pokémon GO masterminds Niantic is closer to release, as the developer has begun public beta testing of the app.

News: Facebook Updates Spark AR with Windows Support & New Features, Instagram AR Arriving This Summer

Two years ago, Facebook founder and CEO Mark Zuckerberg kicked off the F8 Developers Conference keynote with augmented reality and the introduction of Facebook's AR camera platform, now known as Spark AR.

News: Shutterstock Gives Customers the Ability to Preview Photos in Augmented Reality

Don't look now, but stock photo mega-site Shutterstock may have the most extensive library of augmented reality content available.

News: Google & Childish Gambino Follow Up Pixel Playground Hit with Pharos AR App

Google is going all in with Childish Gambino as its musical champion for augmented reality, as the duo has now dropped its second AR collaboration of the year.

Hands-On: Angry Birds AR: Isle of Pigs Reinvents the Franchise for Mobile, but Smartglasses Are Its Destiny

Finland-based Rovio, one of the pioneers of mobile gaming, is now ready to break new ground in augmented reality with its Angry Birds franchise.

News: Home Decor App Houzz Expands Augmented Reality Catalog to Include Virtual Floor Tile

Apps that can display virtual furniture in the home are one of the most popular applications of mobile AR today, but Houzz has decided to raise the stakes with its latest update.

News: Snapchat Celebrates Earth Day with Sobering Augmented Reality Look at Rising Sea Levels

In an effort to raise awareness regarding the impact of emissions on the environment, Snap has partnered with the United Nations Environment Programme to use augmented reality to show how much ocean levels will rise over the next 80 years.

News: USA Today Enhances Notre Dame Fire Coverage with Augmented Reality Experience

On Monday, the world watched in horror as the historic Notre Dame Cathedral went up in flames in Paris.

News: 8th Wall Brings Image Targets to Its Web-Based Augmented Reality Platform

When it comes to web-based augmented reality, 8th Wall has emerged as one of the leading platform providers, and the company just cranked up its capabilities another notch for AR marketers.