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Mobile AR News

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Jun 30, 2021

Yo dawg, Snap heard you using Snapchat augmented reality Lenses in your messages, so it's putting its AR Lenses in other messaging apps.On Wednesday, Rakuten Viber flipped the switch on an update that ...

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Jun 22, 2021

Now that Snapchat has extended its virtual try-on powers from the face and feet to the wrist, Samsung is leveraging the new capability, along with an interactive twist, to sell its smartwatches.Samsun ...

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Jun 15, 2021

With the tagline "More Than Meets the Eye," the Transformers franchise was pretty much preordained to have its own augmented reality game, and AR gaming pioneer Niantic has stepped up to fulfill that ...

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Jun 11, 2021

Mobile augmented reality for iOS typically comes through apps via ARKit, but Apple is borrowing a few pages from Google's playbook and bringing AR directly to iOS 15.During the keynote presentation at ...

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Jun 11, 2021

This week, Apple unveiled its own version of Google Lens in the form of Live Text.In response, Google just hit back with a new feature for its visual search tool called Places, a new search category t ...

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Jun 9, 2021

Like its predecessors WandaVision and Falcon and the Winter Soldier, Marvel's latest series for Disney Plus, Loki, has its own augmented reality experience.However, while the former titles did not deb ...

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Jun 1, 2021

Few brands have been more enthusiastic about augmented reality than Lego, which has now expanded its AR experiences from toys to theme parks.The brand recently opened a new attraction, dubbed Mythica: ...

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May 19, 2021

For most mainstream users, LiDAR sensors for precision depth sensing remain the exclusive domain of Apple iPhones and iPads, but Google is helping Android device makers close the depth gap on the soft ...

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May 18, 2021

Since bringing augmented reality features to Search and Maps, Google has made them arguably the most useful augmented reality products in its portfolio.On Tuesday, at Google I/O, Google unveiled some ...

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May 17, 2021

Currently, the COVID-19 pandemic is showing signs of winding down, nevertheless, Google will still hold its annual I/O developer conference as a virtual affair, with keynotes and sessions available as ...