After jumping to the head of the class of augmented reality journalism in 2019, USA Today is continuing to push the medium forward in 2020.
The latest AR story from the media company explores one of the biggest stories of 2019 in the Boeing 737 Max aircraft, which the Federal Aviation Administration grounded in March 2019 after two crashes resulted in 346 deaths.
Titled "737: What Went Wrong," the story is accessible through the USA Today app for iOS and Android and can be found under the augmented reality section.
After presenting background on the Boeing 737 Max 8 and Max 9 aircraft and their crashes, the experience centers on explaining the Maneuvering Characteristics Augmentation System (MACS), which has been identified as the root cause for both crashes.
The New York Times established itself as leaders in AR journalism in 2018, including pioneering milestones such as volumetric video and Magic Leap experiences.
But as the Times took a step back in 2019, USA Today assumed the mantle of leadership in AR journalism.
Since debuting its AR storytelling practice in 2018 with the 321 Launch app, AR stories from USA Today have ranged from investigative journalism, current events, and history to sports and culture.
Along with growing immersive practice from Time magazine, AR journalism appears to be here to stay, which is more than can be said of the Boeing 737 Max aircraft.
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