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News: Google Unleashes the Powers of Childish Gambino aka Donald Glover in AR via New Pixel Playmoji

Although Apple's Animoji game is strong, as recently exampled by its Ariana Grande collaboration, Google isn't slacking either, unleashing a far more immersive music experience for smartphone users.

News: Google Joins Snapchat & Facebook by Adding Augmented Reality Video Effects to Duo App for Valentine's Day

Snapchat and Snap Camera aren't the only augmented reality apps available for couples to use on Valentine's Day.

News: Apple Teams with Ariana Grande for '7 Rings' Animoji Music Video

The last six months have been filled with ups and downs for international music superstar Ariana Grande, but she's starting 2019 on a new, virtual foot, powered by Apple's iPhone TrueDepth camera.

News: New Pokémon GO Augmented Reality Photo Feature Lets You Strike a Pose with Pikachu

The actual augmented reality portion of Pokémon GO is about to get even more fun for players. On Tuesday, the company revealed GO Snapshot, an extension of AR+ Mode facilitated by ARKit and ARCore that will enable players to pose Pokémon characters in augmented reality for photo capture.

News: New App Lets Your Trace Drawings from Your Phone onto Paper

Get ready to draw like Leonardo da Vinci, or, at least, trace like him. A new augmented reality app, SketchAR, is the first mobile app that uses AR to allow users trace an image on real paper. The Lithuania-based company describes their product as "an application through which the user sees a virtual image on the surface of which they are planning to trace a sketch."

ARKit 101: How to Measure Distance Between Two Points on a Horizontal Plane in Augmented Reality

In our last ARKit tutorial, we learned how to measure the sizes of horizontal planes. It was a helpful entryway into the arena of determining spatial relationships with real world spaces versus virtual objects and experiences.

News: Tech Toothbrush from Samsung Incubator Graduate Uses AR to Help Kids Improve Brushing Habits

Kitten Planet, a spin-off company that grew up in Samsung's C-Lab incubator, has developed a connected toothbrush that teaches and motivates children to brush their teeth better via augmented reality while tracking their performance.

How To: Cheat at Pokémon GO Without Getting Banned

Gotta catch 'em all, right? That's easier said than done, considering that Pokémon GO has region-specific characters that you may never get a chance to see. Sure, you can spoof your GPS location to make the augmented reality game think you're at a different spot on the map, but Niantic Labs seems to be catching on to this method, and some users have been soft-banned for a few hours after trying it.

News: Samsung Jumps to Head of Mobile AR Class with Galaxy S10 5G & 3D Depth Sensor, Shows Off AR Concept Video

While augmented reality made more of a cameo appearance during Samsung's official grand unveiling of the Galaxy S10 line-up on Wednesday, it's the company's move into 5G connectivity that has huge implications for AR.

News: Social VR App vTime Opens a Window to Augmented Reality Users with iOS & Android App

Most of the mobile augmented reality apps of today focus on individual experiences, but a new entrant into the space wants to make things a bit more social.

News: Snapchat Scores Viral Hit with Nike Augmented Reality Experience Starring Lebron James

Lebron James, or King James to his royal subjects, is extending the reach of his kingdom beyond basketball and into the realm of augmented reality.

News: Lego's Newest Playsets Transform Normal Toys into Augmented Reality Experiences Across Platforms

Beloved toy maker Lego is returning to the realm of augmented reality, this time with an experience that explores supernatural fun.

How To: Fake Your GPS Location & Movement to Cheat at Pokémon GO on Android

A strange thing is happening: there are people, groups of people even, walking the streets day and night staring wide-eyed at their mobile phones and laughing like manic children. What are these people doing? Are they taking pictures? Are they participating in some new social media craze? Is their activity an omen that the zombie apocalypse is upon us?

News: Here Are All the Things in You Can Do in Augmented Reality with the Samsung Galaxy S9 & S9+

Samsung's big reveal of the Galaxy S9 and S9+ at Mobile World Congress revolved around its "reimagined" camera and augmented reality capabilities.

News: Snapchat Turns Sunset Strip Billboard into AR Video Ad, Releases Lens Challenge to Promote Music Project

I was today years old when I first heard of Bhad Bhabie, but I'm told she is apparently a rapper with a rags-to-riches story.

Apple AR: Demo Lets You View the Clothes You Want on a Moving Person

Imagine walking into a store with your own personal model to show you how any clothing item you want is going to work.

News: Warby Parker Makes It Easier to Try on Eyeglasses at Home with AR Update to Glasses App for iPhone X Series

If there's one company that is a fan of the TrueDepth camera on Apple's iPhone X devices, it's the popular eyeglasses retailer Warby Parker.

Apple AR: Put 3D Emojis & Text in Your Videos with Holocam

People love emojis, it's a scientific fact. So an app that places poops, smileys, and ghosts into social media videos should, in theory, be the most popular app ever. That's likely the reasoning behind the new Holocam app, which is available for $0.99 in the iOS App Store. Sure, Snapchat and Instagram offer users editing tools to stick static text, emojis, and drawings on top of photos and videos. However, Holocam ups the ante by placing fully three-dimensional emoji, text, and drawings, as w...

News: Escape Room Experience Comes to Mobile via Futuristic 'The Lockdown' Augmented Reality Game

Escape rooms, those real world puzzle games that challenge teams to solve a mystery and gain their freedom from a locked room, are all the rage right now. But augmented reality games such as The Lockdown could make them obsolete.

ARKit 101: How to Pilot Your 3D Plane to a Location Using 'hitTest' in ARKit

Hello, budding augmented reality developers! My name is Ambuj, and I'll be introducing all of you Next Reality readers to the world ARKit, as I'm developing an ARKit 101 series on using ARKit to create augmented reality apps for iPad and iPhone. My background is in software engineering, and I've been working on iOS apps for the past three years.

News: Niantic Casts Procrastination Spell on Harry Potter Augmented Reality Game

Harry Potter fans can set down their wands for a spell, as the highly-anticipated augmented reality game from Niantic based on the franchise won't arrive until after July at the earliest.

News: Instagram Goes Retro with Augmented Reality Tribute to Classic Windows Desktop

Just because augmented reality is the technology of the future doesn't mean it can't reach into the past of computing.

Apple AR: IKEA Takes the Wraps Off of Its ARKit App

When Apple introduced ARKit earlier this year, they trotted out IKEA as one of the companies it was working with to build an augmented reality app that lets customers see furniture as it would appear in their home.

ARKit 101: How to Launch Your Own Augmented Reality Rocket into the Real World Skies

Have you been noticing SpaceX and its launches lately? Ever imagined how it would feel to launch your own rocket into the sky? Well, imagine no longer!

News: Walmart & Target Unwrap New Augmented Reality Features to Bring in Holiday Shoppers

This year's holiday shopping season is shaping up to be fertile ground for augmented reality to show its worth, as both Walmart and Target have crafted immersive experiences designed to engage shoppers in the coming weeks.

News: Nickelodeon Reels in AR Mode for Popular Mobile Game Sky Whale

One of the most popular mobile games out there for kids has added an augmented reality mode that brings the titular character into the real world.

How To: Use Your Smartphone's Camera to Instantly Translate Anything

If you're standing in a foreign city, surrounded by signage in a language you don't understand, you won't suddenly be able to read it. But with a clever feature in Google's Translate app, your smartphone can.

News: Walmart Turns Its iPhone App's Barcode Scanner into an Augmented Reality Price Comparison Tool

While many retailers have introduced try-before-you-buy features in their apps, Walmart has gone in another direction by bringing shoppers an augmented reality tool to help them compare products they want to buy.

News: New Line of Augmented Reality-Powered Wines Celebrate Women's Empowerment via Historical Figures

Just in time for Women's Equality Day on Aug. 26, Treasury Wine Estates is breaking out a line of wines with augmented reality experiences that pay tribute to historically famous women.

News: Snapchat Lens Studio Adds New Segmentation Templates to Its Bag of Augmented Reality Tricks

On Thursday, Snap released three new templates for its Lens Studio that will give creators access to augmented reality capabilities previously only available to Snap's own design team.

News: Shazam Sets Sights on AR Advertising with iPhone & Android App Updates

The company that pioneered music scanning for mobile devices is moving into the augmented reality advertising arena. Included in an update of their iOS and Android apps last week, Shazam can now scan special codes to immerse users in 3D animations, 360-degree videos, mini-games, and other AR content.

News: Facebook Is Making It Easier to Post AR Content in Its News Feed

A recent update to Facebook's News Feed could significantly broaden its reach when it comes to delivering augmented reality content.

News: This App Lets You Control Your Smarthome Lights via Augmented Reality

Voice-activated digital assistants from Amazon, Apple, and Google currently have the upper hand for home automation integrations, but a new augmented reality mobile app promises to give homeowners and renters visual control over their connected appliances.

News: Facebook Camera Can Now Change Your World into an AR Paint Canvas

For social media platforms like Facebook, augmented reality represents a whole new art form with which users can express themselves online. Now, Facebook is giving those users a new brush.

News: Universal Studios Augmented Reality App Lets You Recreate a Scene from 'Welcome to Marwen' Film

In a world where augmented reality is becoming the hero of the movie marketing, Universal Studios has decided to use the technology to reinvent the traditional movie trailer, a time-tested tactic of film promotion, in support of the forthcoming Robert Zemeckis film, Welcome to Marwen.

News: Old Meets New as App Transforms Vinyl Records into Augmented Reality Sculptures

Despite the rise of music streaming, the experience of immersing oneself in the artwork and lyrics of old school albums is alive again, as sales of vinyl records and CDs have outpaced digital downloads for the first time since 2011. Now, the latest album from Amsterdam-based Necessary Explosion evolves this experience through augmented reality.