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Hands-On: Here's How Augmented Reality in Google Search Works

Lions and tigers and bears are just a few of the animals that Google users can now bring into their physical environments.

Hands-on: I Went to Battle in Augmented Reality with Father.IO & Lived to Tell About It

Last week, augmented reality startup Proxy42 released Father.IO, a multiplayer game that turns any indoor or outdoor space into a laser tag arena.

How To: Cheat at Pokémon GO Without Getting Banned

Gotta catch 'em all, right? That's easier said than done, considering that Pokémon GO has region-specific characters that you may never get a chance to see. Sure, you can spoof your GPS location to make the augmented reality game think you're at a different spot on the map, but Niantic Labs seems to be catching on to this method, and some users have been soft-banned for a few hours after trying it.

ARKit 101: How to Place Grass on the Ground Using Plane Detection

Ever notice how some augmented reality apps can pin specific 3D objects on the ground? Many AR games and apps can accurately plant various 3D characters and objects on the ground in such a way that, when we look down upon them, the objects appear to be entirely pinned to the ground in the real world. If we move our smartphone around and come back to those spots, they're still there.

News: Facebook Brings Its AR Camera Effects to Instagram & Messenger Apps

On Tuesday, on the one-year anniversary of the announcement of its AR Camera platform, Facebook founder and CEO Mark Zuckerburg revealed at the company's F8 developers conference that the platform will be extended to the company's Instagram and Messenger apps.

News: Here's What You Need to Run ARKit 3 on Your iPhone or iPad

If you've been putting off upgrading your iPhone or iPad, you might want to start shopping for a current-generation device to take advantage of the latest capabilities in ARKit 3.

How To: Use This Map to Find PokéStop Locations in Pokémon GO

If you want free Poké Balls and eggs when playing Pokémon GO, you can find them at PokéStops in variation locations around your city, which are marked with towering blue icons on your map. Once you're at Level 5, they'll also grant you Potions and Revives to help you in your battles against other trainers, so they're definitely something you should be visiting whenever you can.

News: Here Are All the Things in You Can Do in Augmented Reality with the Samsung Galaxy S9 & S9+

Samsung's big reveal of the Galaxy S9 and S9+ at Mobile World Congress revolved around its "reimagined" camera and augmented reality capabilities.

News: New App Lets Your Trace Drawings from Your Phone onto Paper

Get ready to draw like Leonardo da Vinci, or, at least, trace like him. A new augmented reality app, SketchAR, is the first mobile app that uses AR to allow users trace an image on real paper. The Lithuania-based company describes their product as "an application through which the user sees a virtual image on the surface of which they are planning to trace a sketch."

How To: Fake Your GPS Location & Movement to Cheat at Pokémon GO on Android

A strange thing is happening: there are people, groups of people even, walking the streets day and night staring wide-eyed at their mobile phones and laughing like manic children. What are these people doing? Are they taking pictures? Are they participating in some new social media craze? Is their activity an omen that the zombie apocalypse is upon us?

How To: Change the Color of an Object Before Taking the Photo with Your HTC One

Aside from the most basic functions, most of us are pretty useless when it comes to Photoshop. Yes, we can all add filters, but who wants to see everything in black-and-white or sepia? Why not change a sunflower blue, your hair pink, or your lips purple—without having to spend hours with editing software.

News: Samsung Elevates Galaxy Note 10+ with Depth Camera for 3D Scanning & Augmented Reality Apps

The mobile augmented reality war for dominance between Apple and its Asia-based rivals is in full effect.

How To: Improve Your Pokémon's Stats in Pokémon GO

In Pokémon GO, having an in-depth understanding of your Pokémon's stats and abilities is crucially important to becoming a better player. Not all Pokémon are created equal; as such, it's critical that you look at each of your Pokémon—even duplicates—with a keen eye.

News: Snapchat Gives Movie Fans Augmented Reality Superpowers with Voice-Activated 'Shazam!' Lens

When the titular hero of your superhero movie activates his powers with a catchphrase, it would be pretty neat if your augmented reality promotion for that film could react to the user's voice.

News: Live-Stream Your AR Looks with ModiFace's New Makeup Platform for Facebook & YouTube

ModiFace, the makers of Sephora's Virtual Artist app which allows users to try on multiple different combinations of makeup through augmented reality, has just bumped up its augmented reality strategy. The company is now including a live-stream option for all those personal makeup trials you've been secretly admiring from the comfort of your own phone.

News: Marvel Expands Roster of Avengers Playmoji for Pixel Playground Ahead of 'Avengers: Endgame'

The marketing team for Marvel Studios is doing "whatever it takes" to make sure you see Avengers: Endgame when it hits theaters in a couple of weeks, including offering an updated set of augmented reality Playmoji for the Playground app on Google Pixel.

News: 7-Eleven Puts Augmented Reality in the Game to Attract Football Fans

Not content to let NFL's official pizza sponsor corner the market for feeding football fans, 7-Eleven has taken a page out of Pizza Hut's playbook with a promotional augmented reality game.

News: Microsoft Remote Assist Now Available for Android in Preview

Just weeks after revealing plans to port one of its most vital augmented reality products from HoloLens to the smartphone world, Microsoft has finally opened the mobile software floodgates to the public.

News: Snow App Brings Animoji Alternative to Everyone with a Smartphone

Augmented reality avatars that mimic facial expressions are no longer the exclusive province of Animojis on the iPhone X or AR Emojis from Samsung. Camera app Snow has added its own alternative to Apple and Samsung's features, which it also calls AR Emoji, for iOS and Android.

Apple AR: Virtual Drone Is All the Fun of a Real Drone Without the Expense

Drones are a fairly new craze to hit the nation. While they are accessible to the general population, good drones still typically cost a ton of money and despite all the fun they are, it's sometimes not worth it to actually buy one. If you're one of those people who would love to play around with drones — but don't want to have to buy one — Arcane Reality is developing the app for you thanks to Apple's ARKit.

News: Facebook Is Making It Easier to Post AR Content in Its News Feed

A recent update to Facebook's News Feed could significantly broaden its reach when it comes to delivering augmented reality content.

News: USA Today's Latest Augmented Reality Story Takes Readers on Sobering Trip Aboard Slave Ship

Augmented reality as a storytelling medium can do some extraordinary things words and images alone can't convey -- such as transporting readers 400 years into the past.

News: YouTube Unleashes First AR Makeup Try-On Tool with Mac Cosmetics

While Modiface, YouCam, and others have been playing in the virtual make-up marketing pool for a while, here comes Google ready to splash down with a cannonball.

News: Liverpool Soccer Fans Can Try on the Team's Uniform in Augmented Reality with New Balance Snapchat Lens

New Balance is helping Liverpool Football Club (FC) fans see how they look in the team's new kits with an augmented reality experience in Snapchat.

ARCore 101: How to Create a Mobile AR Application in Unity, Part 1 (Setting Up the Software)

If you've contemplated what's possible with augmented reality on mobile devices, and your interest has been piqued enough to start building your own Android-based AR app, then this is a great place to to acquire the basic beginner skills to complete it. Once we get everything installed, we'll create a simple project that allows us to detect surfaces and place custom objects on those surfaces.

How To: Translate Foreign Text Live in Real Time Using Your Smartphone

Early last year, Google purchased Quest Visual, acquiring the immensely popular augmented reality translator app Word Lens in the process. While Google did put the feature on the Google Glass, they spoke more about implementing Word Lens into their Translate app sometime in the future.

News: Papa John's Launches 'Spider-Man: Far from Home' AR Experience via Snapchat

In the Tom Holland era, it appears to be impossible to promote a new Spider-Man movie without an augmented reality experience, a trend that continues with Spider-Man: Far From Home.

News: Sherwin-Williams Uses Augmented Reality to Take the Guesswork Out of Paint Color Selection

Do you see a red door and wonder if it might be a good idea to paint it black? You could "ask Ask Sherwin-Williams," or, better yet, you could just ask the new augmented reality features in the retailer's mobile app.

News: Pepsi Celebrates Summer with Hundreds of Instagram Camera Effects for Soda Drinkers

With the upcoming Memorial Day weekend serving as the unofficial start of summer, Pepsi is turning to Instagram to help sell its soft drinks to quench the thirst of beachgoers and BBQers.

News: Model Ashley Graham Struts Through Augmented Reality via 3D Capture by the New York Times

Traditional media institution The New York Times continues to break new ground in its augmented reality news coverage, this time with a 3D volumetric capture of model Ashley Graham.

News: 8th Wall Spins Up New 'Spider-Man: Into the Spider-Verse' Augmented Reality Experience for Blu-Ray, DVD Release

Hollywood loves sequels so much that studios and their marketing teams are not too proud to release a sequel of an augmented reality promotion.

News: Snapchat Turns Jack in the Box Augmented Reality Experience into a Build-a-Burger Contest

Fast-food chain Jack in the Box has decided to put an augmented reality twist on the traditional sweepstakes promotion by employing the immersive powers of Snapchat.

News: Tale of the Tape — How Does Apple's Measure App Measure Up Against Google's Version?

Earlier this month, when Apple announced at WWDC that iOS 12 would include an augmented reality tape measure called Measure, iPhone watchers seemed impressed by the new addition to the company's AR arsenal. Well, just a couple of weeks later, on June 19, it appears that Google remembered it had its own Measure app as well.

ARKit 101: How to Measure the Ground Using ARKit

Have you noticed the many utility ARKit apps on the App Store that allow you to measure the sizes of horizontal planes in the world? Guess what? After this tutorial, you'll be able to do this yourself!

News: Snapchat & Facebook AR Experiences Let You Unleash Your Inner Anti-Hero & Become Marvel's Venom

Venom, the latest in a long list of comic book characters to headline its own movie, is known by comic book fans by his catchphrase, "We are Venom."

ARCore 101: How to Create a Mobile AR Application in Unity, Part 4 (Enabling Surface Detection)

One of the primary factors that separates an augmented reality device from a standard heads-up display such as Google Glass is dimensional depth perception. This can be created by either RGB cameras, infrared depth cameras, or both, depending on the level of accuracy you're aiming for.