Hot Mobile AR News Posts
News: Google Adds Famous Monuments & Iconic Buildings to Augmented Reality Search Feature
Even with unlimited resources and a serious case of wanderlust, it's unlikely that you or I will be able to see all of the most famous structures in the world in person.
News: Jack in the Box Partners with Paramount to Promote 'Sonic the Hedgehog' Movie with Snapchat AR
There might not be a better brand partnership for the speedy Sonic the Hedgehog character than a fast-food restaurant. For that matter, augmented reality is also the ideal technology for promoting a movie that features an animated talking rodent living life in the real world.
ARKit 101: How to Measure the Ground Using ARKit
Have you noticed the many utility ARKit apps on the App Store that allow you to measure the sizes of horizontal planes in the world? Guess what? After this tutorial, you'll be able to do this yourself!
Apple AR: Real World Objects Disappear Thanks to Textures and ARKit
When we think of augmented reality, we usually think of it as adding things to our reality. A new demo has shown that using Apple's ARKit, we can not only add to reality but subtract from reality as well.
Hands-On: Here's How Augmented Reality in Google Search Works
Lions and tigers and bears are just a few of the animals that Google users can now bring into their physical environments.
News: This Android App Lets You Search for Specific Words in Books & Documents via Augmented Reality
One of the neatest tricks available in Google Lens, an app that can identify and interpret real world information, is the ability to copy text from the app's camera view and paste it into a digital document.
Apple AR: Demo Lets You View the Clothes You Want on a Moving Person
Imagine walking into a store with your own personal model to show you how any clothing item you want is going to work.
News: Snapchat, Google & Verizon Highlight Humanity's Impact on the Environment with AR for Earth Day
It's Earth Day, which means that nonprofits, individuals, and brands are making a concerted effort to raise awareness of environmental issues and how to change behaviors to reverse impacts of pollution, deforestation, and suburban sprawl, among others.
News: Sneakerheads Can Use This Augmented Reality App to See How Those New Kicks Look on Their Feet
Move over, cosmetics companies. The athletic footwear industry wants to be able to give their customers the opportunity to try on products in augmented reality as well.
News: Kickstarter Game System Uses iOS & Android Devices to Merge Tabletop Gaming with Augmented Reality
The fortunes of ARKit and ARCore are still in the hands of developers, who have been increasing the number of mobile augmented reality apps on the market, but perhaps not as fast as companies like Apple might have expected. But one new product is looking to literally kickstart mobile AR gaming by introducing a few key components that harness the traditional board game model.
ARKit 101: How to Place 2D Images, Like a Painting or Photo, on a Wall in Augmented Reality
In a previous tutorial, we were able to measure vertical surfaces such as walls, books, and monitors using ARKit 1.5. With the advent of vertical plane anchors, we can now also attach objects onto these vertical walls.
News: Snapchat Scores Viral Hit with Nike Augmented Reality Experience Starring Lebron James
Lebron James, or King James to his royal subjects, is extending the reach of his kingdom beyond basketball and into the realm of augmented reality.
News: You Can Now Try-On & Test Samsung Galaxy Smartwatches in AR via Snapchat
Now that Snapchat has extended its virtual try-on powers from the face and feet to the wrist, Samsung is leveraging the new capability, along with an interactive twist, to sell its smartwatches.
News: Sony Gives Spider-Man a New Augmented Reality Home via iPhone & Android Apps
Fans of the friendly neighborhood Spider-Man have yet another way to experience the web-slinger in augmented reality.
News: Google Brings Augmented Reality to the Mainstream by Adding AR Content to Search
If Google hasn't already demonstrated that it is serious about augmented reality, then it made it abundantly clear at the Google I/O keynote on Tuesday.
News: Lego's Newest Playsets Transform Normal Toys into Augmented Reality Experiences Across Platforms
Beloved toy maker Lego is returning to the realm of augmented reality, this time with an experience that explores supernatural fun.
News: The Macallan Showcases Art of Making Scotch Through HoloLens Gallery & ARKit App
For those who enjoy the finer things in life, premium Scottish distillery The Macallan is bringing an augmented reality art gallery, viewable through the high-priced Microsoft HoloLens, to select cities in celebration of whisky season.
Apple AR: ARKit Turns Artist's Apartment into Fight Club's IKEA Scene
At the risk of breaking a few rules, we're going to talk about Fight Club. More specifically, digital artist Mateusz "Marpi" Marcinowski has mimicked a scene from the movie using Apple's ARKit.
How To: Improve Your Pokémon's Stats in Pokémon GO
In Pokémon GO, having an in-depth understanding of your Pokémon's stats and abilities is crucially important to becoming a better player. Not all Pokémon are created equal; as such, it's critical that you look at each of your Pokémon—even duplicates—with a keen eye.
ARKit 101: How to Measure Distance Between Two Points on a Horizontal Plane in Augmented Reality
In our last ARKit tutorial, we learned how to measure the sizes of horizontal planes. It was a helpful entryway into the arena of determining spatial relationships with real world spaces versus virtual objects and experiences.
News: View the Lands You'll Conquer in 'God of War' with Mimir's Vision AR App
With the heavily anticipated installment of the God of War game series arriving on April 20, PlayStation has taken the opportunity to make its first foray into mobile augmented reality with a companion app.
News: New App Lets Your Trace Drawings from Your Phone onto Paper
Get ready to draw like Leonardo da Vinci, or, at least, trace like him. A new augmented reality app, SketchAR, is the first mobile app that uses AR to allow users trace an image on real paper. The Lithuania-based company describes their product as "an application through which the user sees a virtual image on the surface of which they are planning to trace a sketch."
How To: View Art from Your Chromecast in Augmented Reality
The Chromecast TV streaming lineup from Google is one of the more popular products in the category, primarily due to its low price tag and broad app support.
ARKit 101: How to Detect & Measure Vertical Planes with ARKit 1.5
In a previous tutorial, we were able to measure horizontal surfaces such as the ground, tables, etc., all using ARKit. With ARKit 1.5, we're now able to measure vertical surfaces like walls!
ARKit 101: How to Place Grass on the Ground Using Plane Detection
Ever notice how some augmented reality apps can pin specific 3D objects on the ground? Many AR games and apps can accurately plant various 3D characters and objects on the ground in such a way that, when we look down upon them, the objects appear to be entirely pinned to the ground in the real world. If we move our smartphone around and come back to those spots, they're still there.
ARKit 101: How to Pilot Your 3D Plane to a Location Using 'hitTest' in ARKit
Hello, budding augmented reality developers! My name is Ambuj, and I'll be introducing all of you Next Reality readers to the world ARKit, as I'm developing an ARKit 101 series on using ARKit to create augmented reality apps for iPad and iPhone. My background is in software engineering, and I've been working on iOS apps for the past three years.
News: 7-Eleven Puts Augmented Reality in the Game to Attract Football Fans
Not content to let NFL's official pizza sponsor corner the market for feeding football fans, 7-Eleven has taken a page out of Pizza Hut's playbook with a promotional augmented reality game.
News: Unity Builds Developer Bridge Between ARKit & ARCore Apps with AR Foundation Tool
A new set of APIs for Unity promise to make it easier for developers to publish apps that support both ARKit and ARCore.
ARKit 101: How to Place a Virtual Television & Play a Video on It in Augmented Reality
In a previous tutorial, we were able to place the Mona Lisa on vertical surfaces such as walls, books, and monitors using ARKit 1.5. By combining the power of Scene Kit and Sprite Kit (Apple's 2D graphics engine), we can play a video on a flat surface in ARKit.
News: Facebook Brings Its AR Camera Effects to Instagram & Messenger Apps
On Tuesday, on the one-year anniversary of the announcement of its AR Camera platform, Facebook founder and CEO Mark Zuckerburg revealed at the company's F8 developers conference that the platform will be extended to the company's Instagram and Messenger apps.
Apple AR: With New NBA App, H-O-R-S-E Becomes A-R-K-I-T
Just in time for a new season of professional basketball, the National Basketball Association (NBA) has released a new app for iPhones and iPads built on ARKit that turns your driveway into a basketball court.
How To: Fake Your GPS Location & Movement to Cheat at Pokémon GO on Android
A strange thing is happening: there are people, groups of people even, walking the streets day and night staring wide-eyed at their mobile phones and laughing like manic children. What are these people doing? Are they taking pictures? Are they participating in some new social media craze? Is their activity an omen that the zombie apocalypse is upon us?
News: Niantic Primes Its Lightship AR Engine for Transformers Game, Global Launch Slated for 2021
With the tagline "More Than Meets the Eye," the Transformers franchise was pretty much preordained to have its own augmented reality game, and AR gaming pioneer Niantic has stepped up to fulfill that destiny.
News: Facebook Adds Image Tracking Effects & Slider Controls to Spark AR for Instagram
After opening up its Spark AR platform on Instagram for all creators, Facebook is already expanding the platform's capabilities on its Snapchat killer.
News: Nike Begins Using Augmented Reality for Sneaker Fitting in Mobile App & in Retail Stores
After applying augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience.
News: Christian Dior Fashion Fans Can Now Try on Sunglasses & Headbands via Augmented Reality on Instagram
Fashion brand Christian Dior is using augmented reality as a carrot to drive up their follower counts on Instagram.
News: Google Working on AR Walking Navigation Mode for Maps
At Google's I/O developer conference keynote on Tuesday, ARCore may have been absent, but Google did preview a potentially trailblazing augmented reality feature for Google Maps.
Apple AR: Take a Walk on the Moon with New Space Door Demo
The latest portal demo made with Apple's ARKit is one small step for man, one giant leap for augmented reality. That's right, the latest demo allows you to venture through a door onto a moon from wherever you are.
News: Google Extends AR Search Lead Over Apple with Landmark Recognition for Google Lens
This week, Apple unveiled its own version of Google Lens in the form of Live Text. In response, Google just hit back with a new feature for its visual search tool called Places, a new search category that can recognize landmarks and return information on them within the camera view, which Apple touted as a capability of Live Text during its WWDC keynote.
News: USA Today Teams Up with 8th Wall to Launch AR Basketball Game for March Madness
Just as the NCAA men's basketball tournament is set to start later this month, USA Today has decided to trot out an augmented reality mini-basketball game to promote its bracket competition.
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