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News: Nike Begins Using Augmented Reality for Sneaker Fitting in Mobile App & in Retail Stores

After applying augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience.

News: This Android App Lets You Search for Specific Words in Books & Documents via Augmented Reality

One of the neatest tricks available in Google Lens, an app that can identify and interpret real world information, is the ability to copy text from the app's camera view and paste it into a digital document.

News: Snapchat Turns Real World into AR Scavenger Hunt with Nearly Instant Object Recognition

While Snapchat is no stranger to location-based AR scavenger hunts, the app's new world-facing game adds some environmental understanding to the mix.

News: Create Your Own Holograms at Home with the Volu iPhone App

With the release of Object Capture this fall, Apple is giving everyone with a Mac and a camera the means to create their own 3D objects.

News: Dior Returns to Instagram AR with Virtual Makeup Effect to Promote Holiday Collection

The cosmetics brands are among the earliest adopters of augmented reality, using virtual try-on tools to preview shades of makeup before buying.

News: Puppetoon Promises to Give Your iPhone the Freedom to Create Augmented Reality Animations

Current-generation mobile augmented reality apps offer users numerous opportunities to punch up photos and videos with 3D content, but there's surprisingly few options for users to express themselves using virtual characters.

News: JigSpace Puts Together $4.7 Million in Funding to Expand AR Tutorial Technology

The startup JigSpace, which was among the first apps to support ARKit and LiDAR for iPhone augmented reality apps, has capitalized on its early mover status by innovating within the space.

News: Startup Illumix Brings Mobile Horror Franchise Five Nights at Freddy's into Augmented Reality Gaming

A little over a year after emerging from stealth, augmented reality gaming startup Illumix has launched its first title using a familiar formula, but with a new twist.

News: New App Lets Your Trace Drawings from Your Phone onto Paper

Get ready to draw like Leonardo da Vinci, or, at least, trace like him. A new augmented reality app, SketchAR, is the first mobile app that uses AR to allow users trace an image on real paper. The Lithuania-based company describes their product as "an application through which the user sees a virtual image on the surface of which they are planning to trace a sketch."

How To: Improve Your Pokémon's Stats in Pokémon GO

In Pokémon GO, having an in-depth understanding of your Pokémon's stats and abilities is crucially important to becoming a better player. Not all Pokémon are created equal; as such, it's critical that you look at each of your Pokémon—even duplicates—with a keen eye.

News: Home Decor App Houzz Expands Augmented Reality Catalog to Include Virtual Floor Tile

Apps that can display virtual furniture in the home are one of the most popular applications of mobile AR today, but Houzz has decided to raise the stakes with its latest update.

News: This AR App Could Make Your Next Dentist Visit Less Frightening

For some, going to the dentist can be a terrifying experience, but a new use of augmented reality could go a long way toward making the trip feel more like it's worth the orthodontic angst.

News: BMW Uses ARKit to Let You Customize Your New Car in iOS

Last month, BMW rolled out its playful take on augmented reality with Snapchat, and now the automaker is bringing that same immersive computing whimsy to iOS directly.

News: Snapchat Drapes the Statue of Liberty in the American Flag for Fourth of July Augmented Reality Lens

Under the rocket's red glare and the bombs bursting in air, the Statue of Liberty is swaying in celebration this Fourth of July thanks to Snapchat.

News: Jack Daniel's Joins the Augmented Reality Marketing Fray with Interactive Label & App

While Jack Daniel's is one of the most iconic brands in the liquor business, when it comes to augmented reality marketing, it's joining a long list of others telling a very familiar story in the growing marketing medium.

News: Google Preparing AR Walking Navigation via Testing Through Local Guides

The augmented reality walking navigation mode for Google Maps appears to be closer to an upcoming release for the general public.

News: Pizza Hut Teams Up with NFL for Scannable Pizza Boxes & Augmented Reality Beanbag Game

After parting ways with Papa John's, the National Football League has drafted Pizza Hut as its official pizza purveyor, and the company has hit the field with an augmented reality game to entertain hungry football fans.

News: World of Tanks App Lets You Relive Military Battles in Augmented Reality

Despite the popularity of Pokémon GO, augmented reality gaming hasn't quite caught on yet. The makers of the popular World of Tanks game aren't taking a shot at Niantic's crown yet, but they are looking at giving spectators a new way to watch the game.

News: Zara AR App Brings Virtual Models to Life in Stores

Department store chain Zara is temporarily ditching its mannequins and dressing up its stores with augmented reality experiences featuring virtual versions of real fashion models.

News: Blippar Adds Landmark Recognition to Its Bag of AR Tricks

Mobile augmented reality developer Blippar's mission is to construct a computer vision map the world, with visual recognition of thousands of notable buildings, bridges, castles, holy places. A major step toward that goal has been taken by the company this month with the announcement of its landmark recognition API.

ARKit 101: How to Place 2D Images, Like a Painting or Photo, on a Wall in Augmented Reality

In a previous tutorial, we were able to measure vertical surfaces such as walls, books, and monitors using ARKit 1.5. With the advent of vertical plane anchors, we can now also attach objects onto these vertical walls.

ARKit 101: How to Launch Your Own Augmented Reality Rocket into the Real World Skies

Have you been noticing SpaceX and its launches lately? Ever imagined how it would feel to launch your own rocket into the sky? Well, imagine no longer!

News: You Can Now Try-On & Test Samsung Galaxy Smartwatches in AR via Snapchat

Now that Snapchat has extended its virtual try-on powers from the face and feet to the wrist, Samsung is leveraging the new capability, along with an interactive twist, to sell its smartwatches.

News: Google Maps Expands Live View AR Navigation Capabilities to Airports & Shopping Malls

The AR walking navigation feature in Google Maps, which is arguably one of the most useful mobile augmented reality to available to consumers, is about to get even more indispensable for travelers.

News: Facebook Adds Image Tracking Effects & Slider Controls to Spark AR for Instagram

After opening up its Spark AR platform on Instagram for all creators, Facebook is already expanding the platform's capabilities on its Snapchat killer.

News: 'David Bowie Is' App Delivers a Mesmerizing AR Tour of the Artist's Career with Gary Oldman as Guide

Although next week will mark the late David Bowie's 72nd birthday, his fans and admirers are the ones receiving a gift in the form of an augmented reality app that explores the artist's career

ARKit 101: How to Measure Distance Between Two Points on a Horizontal Plane in Augmented Reality

In our last ARKit tutorial, we learned how to measure the sizes of horizontal planes. It was a helpful entryway into the arena of determining spatial relationships with real world spaces versus virtual objects and experiences.

Apple AR: Virtual Dog Demo by Ridgeline Could Be the New Tamagotchi

This demo made with Apple's ARKit is 13/10 and features a very good boy. Since the ARKit was announced, there have been rumors going around about what it could mean for pet lovers who want to see augmented reality dogs. The popular Twitter We Rate Dogs has created a Good Dogs Game app that lets you have a your own virtual dog, but now Ridgeline Labs have also entered the arena with an ARKit dog game of their own, and it's the best thing I've ever seen.

News: Starbucks Uses Instagram AR to Promote Sustainability via Holiday Campaign

Starbucks is spicing things up ahead of this holiday season with a little augmented reality joy. This week the company launched its first Instagram filter, called Holijoy, delivered like an early Christmas gift and packing four seasonal lenses.

News: Model Ashley Graham Struts Through Augmented Reality via 3D Capture by the New York Times

Traditional media institution The New York Times continues to break new ground in its augmented reality news coverage, this time with a 3D volumetric capture of model Ashley Graham.

ARKit 101: How to Place Grass on the Ground Using Plane Detection

Ever notice how some augmented reality apps can pin specific 3D objects on the ground? Many AR games and apps can accurately plant various 3D characters and objects on the ground in such a way that, when we look down upon them, the objects appear to be entirely pinned to the ground in the real world. If we move our smartphone around and come back to those spots, they're still there.

ARKit 101: How to Pilot Your 3D Plane to a Location Using 'hitTest' in ARKit

Hello, budding augmented reality developers! My name is Ambuj, and I'll be introducing all of you Next Reality readers to the world ARKit, as I'm developing an ARKit 101 series on using ARKit to create augmented reality apps for iPad and iPhone. My background is in software engineering, and I've been working on iOS apps for the past three years.