Hot Mobile AR News Posts
News: 8th Wall Brings Image Targets to Its Web-Based Augmented Reality Platform
When it comes to web-based augmented reality, 8th Wall has emerged as one of the leading platform providers, and the company just cranked up its capabilities another notch for AR marketers.
News: Sneakerheads Can Use This Augmented Reality App to See How Those New Kicks Look on Their Feet
Move over, cosmetics companies. The athletic footwear industry wants to be able to give their customers the opportunity to try on products in augmented reality as well.
How To: Use Augmented Reality to Try on the Apple Watch with Your iPhone
Starting April 10th, you'll will be able to book 15-minute appointments online to try on an Apple Watch in person at Apple Stores across the world. With the April 24th release date just around the corner, making an appointment is a great idea for those who are unsure about which color and size to purchase—or if they'll even want one.
News: This Facebook AR Filter Lets You Become the 'Joker' Just in Time for Halloween
Whether you loved or hated the blockbuster hit Joker for its slapdash violence and unflattering portrayal of mental illness, if you have been online lately, you know you can't afford to miss it.
News: Apple's Third Generation of Animoji Adds Memoji Customization & Stickers to Messages
Apple is giving iPhone owners even more options to express themselves via Animojis with a wide range of customization options for their personal Memojis.
News: Illumix Emerges from Stealth with $8.6 Million in Funding to Build a Mobile AR Gaming Platform from the Ground Up
Apple often cites its tight integration of hardware and software for its success. Startup Illumix is looking to do the same thing for AR gaming by building an AR platform for its apps.
News: Intel Opens AR Portal to Smithsonian's Burning Man Exhibit via Snapchat
Burning Man 2018 is underway, but Intel and the Smithsonian American Art Museum are giving those not in attendance the ability to view the art from the event through Snapchat.
News: Makers of Ghostbusters World Scare Up Sneak Peek of Gameplay Footage
Sony's Ghost Corps, the caretaker of the Ghostbusters franchise, just released some pre-alpha gameplay footage from the upcoming Ghostbusters World location-based AR game to whet the appetites of would-be hunters of the paranormal.
News: This Android App Lets You Search for Specific Words in Books & Documents via Augmented Reality
One of the neatest tricks available in Google Lens, an app that can identify and interpret real world information, is the ability to copy text from the app's camera view and paste it into a digital document.
News: New App Lets Your Trace Drawings from Your Phone onto Paper
Get ready to draw like Leonardo da Vinci, or, at least, trace like him. A new augmented reality app, SketchAR, is the first mobile app that uses AR to allow users trace an image on real paper. The Lithuania-based company describes their product as "an application through which the user sees a virtual image on the surface of which they are planning to trace a sketch."
How To: Improve Your Pokémon's Stats in Pokémon GO
In Pokémon GO, having an in-depth understanding of your Pokémon's stats and abilities is crucially important to becoming a better player. Not all Pokémon are created equal; as such, it's critical that you look at each of your Pokémon—even duplicates—with a keen eye.
ARKit 101: How to Measure Distance Between Two Points on a Horizontal Plane in Augmented Reality
In our last ARKit tutorial, we learned how to measure the sizes of horizontal planes. It was a helpful entryway into the arena of determining spatial relationships with real world spaces versus virtual objects and experiences.
News: Children's Book Classic Peter Rabbit & Other Tales Come to AR via iOS App
The landscape for mobile augmented reality apps is still mostly filled with utility and gaming apps, but a new entrant into the space is looking to pull children into the mix.
News: 'Walking Dead' AR Game Powered by Google Maps Coming This Summer, Gameplay Footage Released
Ever since the announcement of The Walking Dead: Our World game last fall, publisher AMC and developer Next Games have been quiet about the title. Almost too quiet.
News: Jurassic World Augmented Reality Game Wants to Be Pokémon GO for Real Dinosaurs
Following in the augmented reality footsteps of Pokémon GO, Universal Studios has decided to give us an AR version of Jurassic World.
ARKit 101: How to Detect & Measure Vertical Planes with ARKit 1.5
In a previous tutorial, we were able to measure horizontal surfaces such as the ground, tables, etc., all using ARKit. With ARKit 1.5, we're now able to measure vertical surfaces like walls!
ARKit 101: How to Measure the Ground Using ARKit
Have you noticed the many utility ARKit apps on the App Store that allow you to measure the sizes of horizontal planes in the world? Guess what? After this tutorial, you'll be able to do this yourself!
News: Nike Begins Using Augmented Reality for Sneaker Fitting in Mobile App & in Retail Stores
After applying augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience.
News: Miller Lite & Trigger Global Turn St. Patrick's Day into an Augmented Reality Celebration
Every year, fans of Irish culture, as well as those looking to celebrate their own culture, come together on St. Patrick's Day, March 17.
How To: View Art from Your Chromecast in Augmented Reality
The Chromecast TV streaming lineup from Google is one of the more popular products in the category, primarily due to its low price tag and broad app support.
News: Explore the Grueling Wartime Trenches of Golden Globe Winning Movie '1917' via Web-Based AR Experience
Filmed in what appears to be a single continuous shot, war film 1917 is now the front-runner to conquer the Best Picture category of the Academy Awards after bringing home the Golden Globe for Best Motion Picture in the drama category.
How To: Use Your Smartphone's Camera to Instantly Translate Anything
If you're standing in a foreign city, surrounded by signage in a language you don't understand, you won't suddenly be able to read it. But with a clever feature in Google's Translate app, your smartphone can.
News: You Can Now Try-On & Test Samsung Galaxy Smartwatches in AR via Snapchat
Now that Snapchat has extended its virtual try-on powers from the face and feet to the wrist, Samsung is leveraging the new capability, along with an interactive twist, to sell its smartwatches.
News: Disney's 'Maleficent' Brings Its Magic to YouTube with Augmented Reality Make-Up Experience
Dark mode themes for mobile apps are all the rage these days, but YouTube is taking that a bit literally with its latest augmented reality experience.
News: Harry Potter Fans Can Now Summon a Wizarding World Sorting Hat in Augmented Reality
If you need to know whether you are really a Hufflepuff or a Gryffindor, then it's time to get yourself an augmented reality sorting hat.
ARKit 101: How to Place 2D Images, Like a Painting or Photo, on a Wall in Augmented Reality
In a previous tutorial, we were able to measure vertical surfaces such as walls, books, and monitors using ARKit 1.5. With the advent of vertical plane anchors, we can now also attach objects onto these vertical walls.
ARKit 101: How to Place a Group of Balloons Around You & Have Them Float Randomly Up into the Sky
Have you ever seen pictures or videos of balloons being let go into the sky and randomly floating away in all directions? It's something you often see in classic posters or movies. Well, guess what? Now you'll be able to do that without having to buy hundreds of balloons, all you'll need is ARKit!
News: Hotstepper Dances Alongside You in Augmented Reality as You Walk to the Next Party
Sure, Blippar was first to market with an AR navigation app for iPhones (and iPads) compatible with ARKit, but does it know how to party? Hotstepper does.
Apple AR: Color BlastAR Rides the Rainbow from Tango to ARKit
Mobile game companies Hit Point Studios and Legacy Games have adapted their Color BlastAR augmented reality game for iOS with the ARKit platform.
Apple AR: Prepare to Rage in Real Life with Augmented Reality 'Flappy Bird'
You will soon be able to play an AR version of one of the most frustrating mobile games of all time, thanks to Apple's ARKit.
How To: Translate Foreign Text Live in Real Time Using Your Smartphone
Early last year, Google purchased Quest Visual, acquiring the immensely popular augmented reality translator app Word Lens in the process. While Google did put the feature on the Google Glass, they spoke more about implementing Word Lens into their Translate app sometime in the future.
News: Google Adds Raw Depth API to Improve Spatial Awareness & Depth Data for Android AR Apps
For most mainstream users, LiDAR sensors for precision depth sensing remain the exclusive domain of Apple iPhones and iPads, but Google is helping Android device makers close the depth gap on the software side via its ARCore toolkit.
News: Samsung's New App for Galaxy Smartphones Turns the World into Your AR Canvas
After integrating Snapchat into its latest Galaxy A Series smartphones, Samsung is trying out a new AR camera app for its army of mobile devices.
News: Snapchat Launches Trailer Reaction AR Lens for Tom Cruise Movie 'Top Gun: Maverick'
Usually, flying into unknown territory would mean riding into the "danger zone", but Paramount and Snapchat are taking the trip anyway with one of Summer 2020's most anticipated movie sequels.
News: Nintendo Crafts AR Experience via Google Lens for Pokémon Sword & Shield Game Packaging
Pokémon, Google, and augmented reality go together like wasabi, soy, and ginger, and the trio has come together again for the release of the latest game from the Pokémon universe.
News: Coca-Cola Opens a Can of Augmented Reality to Get Consumers into the Holiday Spirit
Halloween is barely in the rearview mirror, but Coca-Cola is ready to bypass Thanksgiving altogether to accelerate the arrival of Christmas, and the brand has enlisted augmented reality as an accomplice.
News: Samsung Elevates Galaxy Note 10+ with Depth Camera for 3D Scanning & Augmented Reality Apps
The mobile augmented reality war for dominance between Apple and its Asia-based rivals is in full effect.
News: Snapchat Drapes the Statue of Liberty in the American Flag for Fourth of July Augmented Reality Lens
Under the rocket's red glare and the bombs bursting in air, the Statue of Liberty is swaying in celebration this Fourth of July thanks to Snapchat.
News: Toyota Rolls Out Web-Based AR Advertising Campaign via 8th Wall
While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality.
News: Microsoft Teases Minecraft Augmented Reality Game for Mobile at Build 2019
It looks like Microsoft will finally make good on its promise to bring Minecraft to augmented reality, as foreshadowed via a HoloLens demo in 2015.