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News: Join Loki on His Time-Traveling Adventures with This Snapchat Lens

Like its predecessors WandaVision and Falcon and the Winter Soldier, Marvel's latest series for Disney Plus, Loki, has its own augmented reality experience.

How To: Improve Your Pokémon's Stats in Pokémon GO

In Pokémon GO, having an in-depth understanding of your Pokémon's stats and abilities is crucially important to becoming a better player. Not all Pokémon are created equal; as such, it's critical that you look at each of your Pokémon—even duplicates—with a keen eye.

ARKit 101: How to Measure Distance Between Two Points on a Horizontal Plane in Augmented Reality

In our last ARKit tutorial, we learned how to measure the sizes of horizontal planes. It was a helpful entryway into the arena of determining spatial relationships with real world spaces versus virtual objects and experiences.

News: New App Lets Your Trace Drawings from Your Phone onto Paper

Get ready to draw like Leonardo da Vinci, or, at least, trace like him. A new augmented reality app, SketchAR, is the first mobile app that uses AR to allow users trace an image on real paper. The Lithuania-based company describes their product as "an application through which the user sees a virtual image on the surface of which they are planning to trace a sketch."

News: Sea Shepherd's Web-Based Augmented Reality Experience Spotlights the Damage Done by the Fishing Industry

Augmented reality's status as a new storytelling medium has already led to the reinvention of filmmaking and journalism.

News: Sony Pictures & Snapchat Serve Up Creepy Augmented Reality Lens to Promote 'Brightburn' Movie

The new film Brightburn, a horror take on the superhero genre produced by Guardians of the Galaxy director James Gunn, debuted in theaters on Friday, and it has some promotional backing from Snapchat to drive ticket sales.

News: Apple Delivers Competitor to Google Lens & Google Maps AR Features in iOS 15

Mobile augmented reality for iOS typically comes through apps via ARKit, but Apple is borrowing a few pages from Google's playbook and bringing AR directly to iOS 15.

News: This Android App Lets You Search for Specific Words in Books & Documents via Augmented Reality

One of the neatest tricks available in Google Lens, an app that can identify and interpret real world information, is the ability to copy text from the app's camera view and paste it into a digital document.

News: You Can Now Try-On & Test Samsung Galaxy Smartwatches in AR via Snapchat

Now that Snapchat has extended its virtual try-on powers from the face and feet to the wrist, Samsung is leveraging the new capability, along with an interactive twist, to sell its smartwatches.

News: Google Extends AR Search Lead Over Apple with Landmark Recognition for Google Lens

This week, Apple unveiled its own version of Google Lens in the form of Live Text. In response, Google just hit back with a new feature for its visual search tool called Places, a new search category that can recognize landmarks and return information on them within the camera view, which Apple touted as a capability of Live Text during its WWDC keynote.

ARKit 101: How to Place 2D Images, Like a Painting or Photo, on a Wall in Augmented Reality

In a previous tutorial, we were able to measure vertical surfaces such as walls, books, and monitors using ARKit 1.5. With the advent of vertical plane anchors, we can now also attach objects onto these vertical walls.

News: Zara AR App Brings Virtual Models to Life in Stores

Department store chain Zara is temporarily ditching its mannequins and dressing up its stores with augmented reality experiences featuring virtual versions of real fashion models.

News: Niantic Primes Its Lightship AR Engine for Transformers Game, Global Launch Slated for 2021

With the tagline "More Than Meets the Eye," the Transformers franchise was pretty much preordained to have its own augmented reality game, and AR gaming pioneer Niantic has stepped up to fulfill that destiny.

News: Facebook Brings Its AR Camera Effects to Instagram & Messenger Apps

On Tuesday, on the one-year anniversary of the announcement of its AR Camera platform, Facebook founder and CEO Mark Zuckerburg revealed at the company's F8 developers conference that the platform will be extended to the company's Instagram and Messenger apps.

News: Now You Can Drive Elon Musk's Tesla Cybertruck in AR from the Comfort of Your Home via iOS & Android

What do you do when your favorite new car is still two years away from hitting the road? Look to augmented reality, of course.

News: Noovie ARCade App Brings Wreck-It Ralph Movie Experience to Augmented Reality for Fans

One of the funniest scenes from the teaser trailer for the Wreck-It Ralph sequel is the basis for the new pre-show augmented reality experience via the Noovie ARCade app.

News: Niantic Reveals Augmented Reality Platform for Multiplayer Gaming & Interaction with Real World Objects

Location-based gaming pioneer Niantic has offered a preview of its augmented reality cloud platform that could change the immersive content game yet again.

Apple AR: EyeSphere Makes Museum Exhibits More Accessible with New Demo

There are some pretty incredible museum exhibits out there all over the world, but with a limited budget and travel options, it's hard to hit all of the museums we might want to. Luckily, there is Apple's ARKit.

News: Snapchat Originals Blend Augmented Reality Scenes into Scripted Shows & Documentary Series

Snapchat is joining the ranks of Netflix, Hulu, Amazon, YouTube, and Apple in the trend toward streaming original programming, but with a twist that rings true to its roots.

How To: Fake Your GPS Location & Movement to Cheat at Pokémon GO on Android

A strange thing is happening: there are people, groups of people even, walking the streets day and night staring wide-eyed at their mobile phones and laughing like manic children. What are these people doing? Are they taking pictures? Are they participating in some new social media craze? Is their activity an omen that the zombie apocalypse is upon us?

News: Tale of the Tape — How Does Apple's Measure App Measure Up Against Google's Version?

Earlier this month, when Apple announced at WWDC that iOS 12 would include an augmented reality tape measure called Measure, iPhone watchers seemed impressed by the new addition to the company's AR arsenal. Well, just a couple of weeks later, on June 19, it appears that Google remembered it had its own Measure app as well.

ARKit 101: How to Measure the Ground Using ARKit

Have you noticed the many utility ARKit apps on the App Store that allow you to measure the sizes of horizontal planes in the world? Guess what? After this tutorial, you'll be able to do this yourself!

News: AT&T and NBA Launch Mobile AR Experience via Chicago Bulls App

The Chicago Bulls may not be very relevant in the current NBA standings, but they do lead the league in one other area.

News: Sherwin-Williams Uses Augmented Reality to Take the Guesswork Out of Paint Color Selection

Do you see a red door and wonder if it might be a good idea to paint it black? You could "ask Ask Sherwin-Williams," or, better yet, you could just ask the new augmented reality features in the retailer's mobile app.

News: Pizza Hut Delivery Now Comes with Slice of '80s Gaming via Pac-Man in AR

What is old is new again. In this case, a classic arcade game gets the augmented reality treatment. In a new promotion playing off its ad campaign featuring actor Craig Robinson (The Office, Hot Tub Time Machine), Pizza Hut has turned its pizza boxes into a virtual Pac-Man game via web-based AR technology.

News: Google Helps Tell the Story of Stonewall in Augmented Reality

Snapchat isn't the only tech company transforming landmarks with augmented reality for Pride Month. About four miles southwest of New York's iconic Flatiron Building, which is getting its own Pride makeover via Snapchat's Landmarker AR, Stonewall National Monument is also receiving some augmented reality treatment by way of the Stonewall Forever mobile app published by the Lesbian, Gay, Bisexual, and Transgender Community Center (better known as The Center) in partnership with Google.