News and Updates about Mobile AR News

With the release of Object Capture this fall, Apple is giving everyone with a Mac and a camera the means to create their own 3D objects.

Since the start of the COVID-19 pandemic, Google has packed new functionality into Google Meet to compete with Zoom, Microsoft Teams, and other video conferencing platforms.

The startup JigSpace, which was among the first apps to support ARKit and LiDAR for iPhone augmented reality apps, has capitalized on its early mover status by innovating within the space.

Yo dawg, Snap heard you using Snapchat augmented reality Lenses in your messages, so it's putting its AR Lenses in other messaging apps.

With the tagline "More Than Meets the Eye," the Transformers franchise was pretty much preordained to have its own augmented reality game, and AR gaming pioneer Niantic has stepped up to fulfill that destiny.

Mobile augmented reality for iOS typically comes through apps via ARKit, but Apple is borrowing a few pages from Google's playbook and bringing AR directly to iOS 15.

Like its predecessors WandaVision and Falcon and the Winter Soldier, Marvel's latest series for Disney Plus, Loki, has its own augmented reality experience.

Few brands have been more enthusiastic about augmented reality than Lego, which has now expanded its AR experiences from toys to theme parks.

Since bringing augmented reality features to Search and Maps, Google has made them arguably the most useful augmented reality products in its portfolio.

Currently, the COVID-19 pandemic is showing signs of winding down, nevertheless, Google will still hold its annual I/O developer conference as a virtual affair, with keynotes and sessions available as live streams and on-demand videos starting Tuesday, May 18 and concluding on Thursday, May 20.

The Chicago Bulls may not be very relevant in the current NBA standings, but they do lead the league in one other area.

Having found success in video games and a hugely popular Netflix series, The Witcher franchise is now on the hunt for the coin Pokémon GO has earned in location-based augented reality mobile games.

After integrating Snapchat into its latest Galaxy A Series smartphones, Samsung is trying out a new AR camera app for its army of mobile devices.

It's Earth Day, which means that nonprofits, individuals, and brands are making a concerted effort to raise awareness of environmental issues and how to change behaviors to reverse impacts of pollution, deforestation, and suburban sprawl, among others.

We've reached the point in the trajectory of augmented reality's growth where AR advertising experiences are becoming commonplace tactics rather than rare experiments.

Have you ever wondered where you'd come out if you drilled to the other side of the world? Now, if you have an Android device and Chrome web browser, you can find out.

Who had Lil Nas X, blood-drop Nikes, and satan worship on your 2021 bingo card?

With NFTs taking the art world by storm, it's a bit refreshing to know that you can enjoy world famous masterpieces in the comfort of your own home via augmented reality without emptying your cryptocurrency wallet.

The AR walking navigation feature in Google Maps, which is arguably one of the most useful mobile augmented reality to available to consumers, is about to get even more indispensable for travelers.

What is old is new again. In this case, a classic arcade game gets the augmented reality treatment.

Museum curators typically frown upon visitors touching paintings, sculptures, and artifacts, but not when those exhibits are displayed in augmented reality.

Just as the NCAA men's basketball tournament is set to start later this month, USA Today has decided to trot out an augmented reality mini-basketball game to promote its bracket competition.

The new WandaVision series is perhaps the hottest TV show on the Disney Plus streaming service since...well, its own The Mandalorian wrapped up its second season late last year.

Apparently, we learned nothing from Jurassic Park, as scientists are still working on bringing extinct species back to life. Until that day comes, you can interact with long-lost animals through augmented reality...if you have a newer model iPhone.

Toymaker Lego has been on board with building AR into its playsets and mobile apps since the launch of ARKit.

After the mobile augmented reality platforms of ARKit and ARCore moved Google's previously groundbreaking Project Tango (the AR platform that gave us the first smartphones with depth sensors) into obsolescence in 2018, we've seen a bit of a resurgence of what was then a niche component for flagship devices.

Bud Light being the official beer sponsor of the NFL just makes sense for American football. But what about the NHL, with hockey being the official winter sport of Canada by decree?

Up and coming Los Angeles-based rock group Palaye Royale has managed to grow a substantial social media following, and now the group is looking to grow its fan base through the power of augmented reality.

While most established media brands are satisfied with copying Pokémon GO to jump into augmented reality gaming, at least one property is taking a slightly different approach.

In the three years since Snapchat launched Lens Studio, developers and artists have created more than 1.5 million AR camera effects with the desktop tool.

Help me, George Clooney. You're my only hope. If that mash-up of cultural references doesn't make sense, it will momentarily.

You won't have to ask Santa for holiday-themed augmented reality experiences, because practically any social and shopping app that offers AR effects has them available now.

In recent weeks, Google managed to capitalize on the hype surrounding the Star Wars streaming series The Mandalorian with an AR app that was not only exclusive to Android but also available only for 5G-equipped devices.

Sure, you could leave a random monolith in Utah and get some notoriety for your street art. Or, you can let others put your art anywhere they'd like with augmented reality so they can appreciate it where they are.

In this year of everything going virtual and remote, it makes even more sense now that Hollywood is leaning heavily on augmented reality. In this case, it's HBO using AR to promote its highly-acclaimed original programming.

The Animal Crossing series has been a big hit for Nintendo, so in a bid to enhance the experience even more for users, the game is getting the augmented reality treatment.