Mobile AR News News
News: This Billie Eilish Oculus Quest 2 Video Inadvertently Offers a Peek at AR Gaming on the VR Headset
News: This Android App Lets You Search for Specific Words in Books & Documents via Augmented Reality
News: Here's What You Need to Run ARKit 3 on Your iPhone or iPad
If you've been putting off upgrading your iPhone or iPad, you might want to start shopping for a current-generation device to take advantage of the latest capabilities in ARKit 3.
News: Snapchat Mutates X-Men Fans via Augmented Reality to Sell Tickets for 'Dark Phoenix' Movie
Augmented reality is often likened to granting superpowers to mere mortals, but what about mutant powers?
News: Ellen Degeneres Is Leveraging the Power of Augmented Reality Gaming to Help Save an Endangered Species
Many tech insiders are waiting for augmented reality to go mainstream, but if you look around hard enough, you'll find that it's already gone as mainstream as possible, thanks to talk show host Ellen Degeneres.
News: Meet & Compete Against Team USA via USA Today's Augmented Reality Experience for FIFA Women's World Cup
After winning the 2015 FIFA Women's World Cup, the USA Women's National Soccer Team is ready to defend its title in the 2019 tournament.
News: Augmented Reality Startup AstroReality Expands Its Product Universe with NASA AR Series
After getting its start with models of augmented reality planets that serve as targets for augmented reality experiences, AstroReality is diversifying its portfolio by paying tribute to one of the space agencies that made its products possible.
News: Fashion Startup Kollectin Lets You Try on Earrings & Necklaces from Indie Designers in AR, with Just a Swipe to Buy
The natural marriage between fashion and augmented reality is charging onward, but not just from the major brands we already know about.
News: Apple's Third Generation of Animoji Adds Memoji Customization & Stickers to Messages
Apple is giving iPhone owners even more options to express themselves via Animojis with a wide range of customization options for their personal Memojis.
News: Snapchat Assists Warriors & Raptors Fans in Rooting for Their Teams with NBA Finals AR Experiences
With the defending champion Golden State Warriors and Drake's favorite team, the Toronto Raptors, set to face off in the NBA Finals starting Thursday, Snapchat has gifted hoops fans with a pair of augmented reality experiences.
Hands-On: Here's How Augmented Reality in Google Search Works
Lions and tigers and bears are just a few of the animals that Google users can now bring into their physical environments.
News: Sony Pictures & Snapchat Serve Up Creepy Augmented Reality Lens to Promote 'Brightburn' Movie
The new film Brightburn, a horror take on the superhero genre produced by Guardians of the Galaxy director James Gunn, debuted in theaters on Friday, and it has some promotional backing from Snapchat to drive ticket sales.
News: Pepsi Celebrates Summer with Hundreds of Instagram Camera Effects for Soda Drinkers
With the upcoming Memorial Day weekend serving as the unofficial start of summer, Pepsi is turning to Instagram to help sell its soft drinks to quench the thirst of beachgoers and BBQers.
News: Now You Can Visit the Statue of Liberty in NYC from Anywhere in Augmented Reality via iOS App
Many native New Yorkers, like myself, get a chance to visit the famed Statue of Liberty during school trips when they're a child in grade school. And if you're not lucky enough to be born in the city, you have to make a special trip to the monument as a tourist.
News: Microsoft Turns Real World into Multiplayer Playground with Minecraft Earth Mobile AR Game
As promised with its teaser from Build 2019, Microsoft has unveiled the details for its augmented reality version of Minecraft for smartphones.
News: Google & Magic Leap Developer Create Augmented Reality Mobile Apps for Warping Real World into Art
Because of its ability to place digital content into the real world, augmented reality lends itself well to artists and creatives.
News: Nike Begins Using Augmented Reality for Sneaker Fitting in Mobile App & in Retail Stores
After applying augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience.
News: Snapchat & Facebook Messenger Deliver Augmented Reality Camera Effects for Mother's Day
If you need some help expressing how you feel to your mom for Mother's Day, Snapchat and Facebook are here with some augmented reality help.
News: Google Expands Preview of Maps AR Navigation to Pixel Phones
Alongside its official unveiling of the lower-cost Pixel 3a smartphone at Google I/O, Google took the opportunity to extend its early preview of AR walking navigation in Google Maps to all Pixel devices.
News: Google Brings Augmented Reality to the Mainstream by Adding AR Content to Search
If Google hasn't already demonstrated that it is serious about augmented reality, then it made it abundantly clear at the Google I/O keynote on Tuesday.
News: Pikachu Celebrates New Movie by Photobombing the AR Camera in Pokémon GO
The perfect promotion for Pokémon: Detective Pikachu has finally come to fruition as Niantic has added some movie-related perks to Pokémon GO.
News: Microsoft Teases Minecraft Augmented Reality Game for Mobile at Build 2019
It looks like Microsoft will finally make good on its promise to bring Minecraft to augmented reality, as foreshadowed via a HoloLens demo in 2015.
News: 'Detective Pikachu' Pokémon Pop Up in Augmented Reality via Google's Playground App for Pixel Devices
The Avengers aren't the only shiny new toys available to Pixel handset owners, as the animated stars of the upcoming Pokémon Detective Pikachu movie have arrived in the Google Playground app.
News: Niantic Launches Harry Potter Wizards Unite as Beta in Australia & New Zealand
The long-awaited augmented reality game based on the Harry Potter franchise from Pokémon GO masterminds Niantic is closer to release, as the developer has begun public beta testing of the app.
News: Facebook Updates Spark AR with Windows Support & New Features, Instagram AR Arriving This Summer
Two years ago, Facebook founder and CEO Mark Zuckerberg kicked off the F8 Developers Conference keynote with augmented reality and the introduction of Facebook's AR camera platform, now known as Spark AR.
News: Shutterstock Gives Customers the Ability to Preview Photos in Augmented Reality
Don't look now, but stock photo mega-site Shutterstock may have the most extensive library of augmented reality content available.
News: Google & Childish Gambino Follow Up Pixel Playground Hit with Pharos AR App
Google is going all in with Childish Gambino as its musical champion for augmented reality, as the duo has now dropped its second AR collaboration of the year.
Hands-On: Angry Birds AR: Isle of Pigs Reinvents the Franchise for Mobile, but Smartglasses Are Its Destiny
Finland-based Rovio, one of the pioneers of mobile gaming, is now ready to break new ground in augmented reality with its Angry Birds franchise.
News: Home Decor App Houzz Expands Augmented Reality Catalog to Include Virtual Floor Tile
Apps that can display virtual furniture in the home are one of the most popular applications of mobile AR today, but Houzz has decided to raise the stakes with its latest update.
News: Snapchat Celebrates Earth Day with Sobering Augmented Reality Look at Rising Sea Levels
In an effort to raise awareness regarding the impact of emissions on the environment, Snap has partnered with the United Nations Environment Programme to use augmented reality to show how much ocean levels will rise over the next 80 years.
News: USA Today Enhances Notre Dame Fire Coverage with Augmented Reality Experience
On Monday, the world watched in horror as the historic Notre Dame Cathedral went up in flames in Paris.
News: 8th Wall Brings Image Targets to Its Web-Based Augmented Reality Platform
When it comes to web-based augmented reality, 8th Wall has emerged as one of the leading platform providers, and the company just cranked up its capabilities another notch for AR marketers.
News: New iPhone App Fills Your Living Room with a Virtual Orchestra
It may take practice to get to Carnegie Hall, but a new mobile app gives the average iPhone or iPad owner the experience of walking on stage with a live orchestra.
News: Jack Daniel's Joins the Augmented Reality Marketing Fray with Interactive Label & App
While Jack Daniel's is one of the most iconic brands in the liquor business, when it comes to augmented reality marketing, it's joining a long list of others telling a very familiar story in the growing marketing medium.
News: Marvel Expands Roster of Avengers Playmoji for Pixel Playground Ahead of 'Avengers: Endgame'
The marketing team for Marvel Studios is doing "whatever it takes" to make sure you see Avengers: Endgame when it hits theaters in a couple of weeks, including offering an updated set of augmented reality Playmoji for the Playground app on Google Pixel.
News: Snapchat Summons Dragons from Westeros to New York for Game of Thrones AR Promo
Spring is here across the US, but, through the lens of Snapchat and augmented reality, winter is coming to New York.
News: USA Today Builds Latest Augmented Reality Story Around the World's Tallest Skyscrapers
While The New York Times' augmented reality section has largely been dormant in 2019 (so far), USA Today has continued to crank out AR news stories.
News: Snapchat Redesign Includes AR Bar, Adds Landmark AR Feature, Integrates Giphy & Photomath Camera Tools
The first annual Snap Partner Summit kicked off on Thursday in Los Angeles, and with it came some new products announcements, several of which enhance Snapchat's already robust augmented reality powers.
News: Puma's QR Code-Covered Sneakers Put Augmented Reality at Center of Design, with Mixed Results
We've seen a variety of AR experiences related to athletic footwear over the years, but Puma is betting sneakerheads will buy into a version of interactive design where sneakers are the augmented reality experience
News: Marvel Continues Its Augmented Reality Rampage with Iron Man Robot for 'Avengers: Endgame'
Already a dominant force at the box office, Marvel Studios appears intent on establishing itself as the ruler of augmented reality media as well.
News: Microsoft Remote Assist Now Available for Android in Preview
Just weeks after revealing plans to port one of its most vital augmented reality products from HoloLens to the smartphone world, Microsoft has finally opened the mobile software floodgates to the public.
News: Posemoji App Lets You Use Your Body to Create Augmented Reality Emoji & Designs
The great thing about augmented reality is that so much is possible using the emerging tools and software, your only real limit is your imagination — that includes making real versions of imagined products.