Augmented reality is making many of our childhood dreams from Star Wars come true. A week after Lenovo gave us the ability to actually play Holochess, Apple has now made it possible to take live video of ourselves and layer on a (non-3D) hologram-like effect, closely resembling the famous Star Wars hologram scene featuring Princess Leia decades ago.
If you've ever wanted to be a graffiti artist, but you also frown upon vandalism, then augmented reality is for you.
Like gas on an open flame, rumors and whispers have flared up in recent months around hopes of augmented reality smartglasses from Apple. But among all the false leads and unsubstantiated chatter, we finally have a credible report that some sort of Apple AR smartglasses are actually in development.
Online glasses retailer Warby Parker built its reputation by selling fashionable yet affordable eyeglasses, so it perhaps a surprise that it's one of the first developers to take advantage of the technology in the least affordable iPhone yet.
Mobile AR developer Blippar has achieved a breakthrough by releasing what appears to be the first commercially-available AR navigation app.
If you're like me, then you're rarely just watching TV. You're probably also simultaneously following reactions on Twitter during a live airing of The Walking Dead. Or perhaps you're checking your fantasy football scores while a real game is in progress. Or you might just have the TV on in the background while you're writing an article about a new augmented reality app.
People love emojis, it's a scientific fact. So an app that places poops, smileys, and ghosts into social media videos should, in theory, be the most popular app ever. That's likely the reasoning behind the new Holocam app, which is available for $0.99 in the iOS App Store. Sure, Snapchat and Instagram offer users editing tools to stick static text, emojis, and drawings on top of photos and videos. However, Holocam ups the ante by placing fully three-dimensional emoji, text, and drawings, as w...
Tech companies are embroiled in controversy this week. No, not the hearings on Russian interference in last year's election; in this case, it's all about the burger emoji.
Just like Maxine in Stranger Things 2, Facebook didn't want to be left out of the cool kids group, which, in this case, is the mobile AR space.
As if Amazon didn't already make it easier to buy things from home than in a store, the company has now given shoppers yet another reason to avoid the holiday rush with an ARKit update to its iPhone app.
If social media apps were houses in a neighborhood and augmented reality photo effects were candy, then Facebook went to Costco and brought home a full pallet of treats.
It's finally that time. Stranger Things 2 dropped today, just days before Halloween. And to get you in the mood, Snapchat has quietly launched a spooky new filter that lets you immerse yourself in the world depicted in the hit Netflix series.
So, it's Halloween time, and you feel like playing around with some augmented reality apps? Well, you've come to the right place — if you have an iOS device.
With a new installment of the Saw horror series opening in theaters nationwide this weekend, Lionsgate is betting its ad dollars on immersive advertising to sell tickets.
A development duo has concocted an iPhone app that displays related tweets based on objects recognized by the device's camera.
With a pair of new APIs and low-latency media servers, Twilio's Programmable Video platform could soon help ARKit and ARCore app developers build shared AR experiences between multiple users.
In many ways, the latest version of the MakeSpace iPhone app, now updated with ARKit, makes it the bizarro world IKEA Place; instead of measuring your living space for new furniture, it measures your furniture so you can move it into storage.
While some companies like IKEA and Lowe's zig towards ARKit to entice shoppers, Target has opted to zag to broader appeal with an augmented reality see-before-you-buy tool for its mobile website.
For those who enjoy the finer things in life, premium Scottish distillery The Macallan is bringing an augmented reality art gallery, viewable through the high-priced Microsoft HoloLens, to select cities in celebration of whisky season.
Honeywell recently completed successful testing of virtual window technology that enabled drivers to maneuver an otherwise windowless combat vehicle on rough terrain at speeds exceeding 35 miles per hour.
Just in time for a new season of professional basketball, the National Basketball Association (NBA) has released a new app for iPhones and iPads built on ARKit that turns your driveway into a basketball court.
Immersive advertising company Vertebrae has extended its native ad platform to augmented reality via mobile Chrome browsers for Android and Safari for iPhone.
While VR promises to take gamers to another world, AR has the potential to bring the game elements into your own neighborhood or home.
Clearly, the next big battlefield for tech gamesmanship between Apple and Google will be augmented reality.
Last week, I tried out StackAR, a puzzle app updated to support ARKit where the AR features felt mostly unnecessary.
If you're a regular reader of this site, there's a good chance friends and family turn to you as their volunteer technical support staff.
When explaining augmented reality to the uninitiated, Pokémon Go is often cited as an example. For all its popularity, though, many players would recommend disabling the AR capabilities in catching Pokémon.
Directive Games received the enviable honor of unveiling their ARKit game, The Machines, on stage as part of Apple's iPhone launch presentation.
The promise of augmented reality when it comes to gaming is the conversion of the player's real-world environment into a virtual playground.
Lowe's Home Improvement has been an early adopter of augmented and virtual reality in their business practices, so it was a bit of surprise that their name was absent from the ranks of companies launching ARKit apps last week.
Until Star Wars Jedi Challenges arrives in November, a forthcoming ARKit revision of HoloGrid: Monster Battle from Tippett Studios and Happy Giant, might be the closest most Star Wars fans can get to playing the HoloChess game from the movie.
Mobile game companies Hit Point Studios and Legacy Games have adapted their Color BlastAR augmented reality game for iOS with the ARKit platform.
As a long-distance runner off and on for the past, I absolutely detests hills. While there are many apps that can measure elevation and slope for certain routes, understanding spatial data on a line graph or even an elevation map can be difficult.
With the official release of iOS 11, the availability of an app that uses the much-hyped ARKit platform to place virtual furniture in one's home was expected.
Apple has billed ARKit as a means to turn millions of iPhones and iPads into augmented reality devices. The refrain is similar for Kaon Interactive, a developer of product catalog apps for businesses.
An update to the Human Anatomy Atlas 2018 enhances the study of the human body with augmented reality courtesy of iOS 11 and ARKit.
IKEA can help customers determine if a couch fits in their living room, but who is going to help them figure out if their new SUV will fit in the garage?
While IKEA will employ ARKit to help you see how that new couch looks in your living room, Redbubble wants to show you throw pillows that match.
While ARKit and ARCore are poised to bring AR experiences to millions of mobile devices, one company is poised to anchor those experiences anywhere in the world with just a set of geographic coordinates.
In off-record discussions with AR experts, the consensus on ARKit is that it takes a software approach to the depth-sensors available on Tango devices. As a result, the toolkit has shortcomings, such as detecting walls and vertical surfaces.