By hovering their smartphones over the catalog's pages, prospective students are able to view videos of student creative sessions, play video games designed by students, take tours of residence halls, and more using the SCAD mobile app, which is available from the iOS App Store and Google Play Store.
The SCAD catalog is a microcosm of SCAD expertise. It's inspired by our students – early adopters of the most leading edge technology, inventors of the next big thing.
Powered by Layar augmented reality technology, the catalog contains more than 150 digital assets, 200 micro-interactions, and 85 trackable pages, including the cover.
According to a SCAD spokesperson, more than 200 gigabytes of data have been consumed through the app, and the AR functionality of the catalog has been used more than 18,000 times so far. The catalog was published in July 2016.
While it is fitting that a university focused on art and design would be the first to leverage AR in this way, it's not the college's first foray into next-generation technology. In 2015, SCAD presented acceptance letter packages with a virtual reality experience, replete with Google Cardboard VR viewers, which allowed students to take virtual tours of SCAD's campuses. The college reported a 26% increase in admission applications within the next year.
Do you think that AR experiences can help sell students on the college experience? Let us know in the comments.