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News: 8th Wall Brings Image Targets to Its Web-Based Augmented Reality Platform

When it comes to web-based augmented reality, 8th Wall has emerged as one of the leading platform providers, and the company just cranked up its capabilities another notch for AR marketers.

News: Google Preparing AR Walking Navigation via Testing Through Local Guides

The augmented reality walking navigation mode for Google Maps appears to be closer to an upcoming release for the general public.

ARKit 101: How to Place Grass on the Ground Using Plane Detection

Ever notice how some augmented reality apps can pin specific 3D objects on the ground? Many AR games and apps can accurately plant various 3D characters and objects on the ground in such a way that, when we look down upon them, the objects appear to be entirely pinned to the ground in the real world. If we move our smartphone around and come back to those spots, they're still there.

Apple AR: This App Uses the iPhone X's TrueDepth Camera to Conjure 3D Illusions

A Swedish digital artist has developed an app for the iPhone X that creates mind-bending 3D illusions that correlate to the user's point of view.

News: This AR App Could Make Your Next Dentist Visit Less Frightening

For some, going to the dentist can be a terrifying experience, but a new use of augmented reality could go a long way toward making the trip feel more like it's worth the orthodontic angst.

News: Cross-Platform Diamonst AR RPG Is Pokémon Go on Steroids

Zenko Games makes no apologies for its influences. In fact, they cite them explicitly in their own promotional materials for Diamonst AR.

How To: Use Augmented Reality to Try on the Apple Watch with Your iPhone

Starting April 10th, you'll will be able to book 15-minute appointments online to try on an Apple Watch in person at Apple Stores across the world. With the April 24th release date just around the corner, making an appointment is a great idea for those who are unsure about which color and size to purchase—or if they'll even want one.

News: New App Lets Your Trace Drawings from Your Phone onto Paper

Get ready to draw like Leonardo da Vinci, or, at least, trace like him. A new augmented reality app, SketchAR, is the first mobile app that uses AR to allow users trace an image on real paper. The Lithuania-based company describes their product as "an application through which the user sees a virtual image on the surface of which they are planning to trace a sketch."

ARKit 101: How to Measure Distance Between Two Points on a Horizontal Plane in Augmented Reality

In our last ARKit tutorial, we learned how to measure the sizes of horizontal planes. It was a helpful entryway into the arena of determining spatial relationships with real world spaces versus virtual objects and experiences.

How To: Improve Your Pokémon's Stats in Pokémon GO

In Pokémon GO, having an in-depth understanding of your Pokémon's stats and abilities is crucially important to becoming a better player. Not all Pokémon are created equal; as such, it's critical that you look at each of your Pokémon—even duplicates—with a keen eye.

Apple AR: Prepare to Rage in Real Life with Augmented Reality 'Flappy Bird'

You will soon be able to play an AR version of one of the most frustrating mobile games of all time, thanks to Apple's ARKit.

ARKit 101: How to Measure the Ground Using ARKit

Have you noticed the many utility ARKit apps on the App Store that allow you to measure the sizes of horizontal planes in the world? Guess what? After this tutorial, you'll be able to do this yourself!

News: Nike Begins Using Augmented Reality for Sneaker Fitting in Mobile App & in Retail Stores

After applying augmented reality as a solution for the sale and marketing of sneakers, Nike is taking the next step in its adoption of AR to improve the customer experience.

ARKit 101: How to Detect & Measure Vertical Planes with ARKit 1.5

In a previous tutorial, we were able to measure horizontal surfaces such as the ground, tables, etc., all using ARKit. With ARKit 1.5, we're now able to measure vertical surfaces like walls!

News: Miller Lite & Trigger Global Turn St. Patrick's Day into an Augmented Reality Celebration

Every year, fans of Irish culture, as well as those looking to celebrate their own culture, come together on St. Patrick's Day, March 17.

How To: View Art from Your Chromecast in Augmented Reality

The Chromecast TV streaming lineup from Google is one of the more popular products in the category, primarily due to its low price tag and broad app support.

News: Explore the Grueling Wartime Trenches of Golden Globe Winning Movie '1917' via Web-Based AR Experience

Filmed in what appears to be a single continuous shot, war film 1917 is now the front-runner to conquer the Best Picture category of the Academy Awards after bringing home the Golden Globe for Best Motion Picture in the drama category.

News: Children's Book Classic Peter Rabbit & Other Tales Come to AR via iOS App

The landscape for mobile augmented reality apps is still mostly filled with utility and gaming apps, but a new entrant into the space is looking to pull children into the mix.

Apple AR: Color BlastAR Rides the Rainbow from Tango to ARKit

Mobile game companies Hit Point Studios and Legacy Games have adapted their Color BlastAR augmented reality game for iOS with the ARKit platform.

How To: Use Your Smartphone's Camera to Instantly Translate Anything

If you're standing in a foreign city, surrounded by signage in a language you don't understand, you won't suddenly be able to read it. But with a clever feature in Google's Translate app, your smartphone can.

News: You Can Now Try-On & Test Samsung Galaxy Smartwatches in AR via Snapchat

Now that Snapchat has extended its virtual try-on powers from the face and feet to the wrist, Samsung is leveraging the new capability, along with an interactive twist, to sell its smartwatches.

News: 8th Wall Revs Up Realism for Web AR Experiences with Real-Time Reflective Surfaces

Since launching its web-based AR platform in 2018, 8th Wall has continued to push the boundaries of what brands can do with AR experiences outside of native apps.

News: Disney's 'Maleficent' Brings Its Magic to YouTube with Augmented Reality Make-Up Experience

Dark mode themes for mobile apps are all the rage these days, but YouTube is taking that a bit literally with its latest augmented reality experience.

News: Harry Potter Fans Can Now Summon a Wizarding World Sorting Hat in Augmented Reality

If you need to know whether you are really a Hufflepuff or a Gryffindor, then it's time to get yourself an augmented reality sorting hat.

ARKit 101: How to Place 2D Images, Like a Painting or Photo, on a Wall in Augmented Reality

In a previous tutorial, we were able to measure vertical surfaces such as walls, books, and monitors using ARKit 1.5. With the advent of vertical plane anchors, we can now also attach objects onto these vertical walls.

News: This Android App Lets You Search for Specific Words in Books & Documents via Augmented Reality

One of the neatest tricks available in Google Lens, an app that can identify and interpret real world information, is the ability to copy text from the app's camera view and paste it into a digital document.

ARKit 101: How to Place a Group of Balloons Around You & Have Them Float Randomly Up into the Sky

Have you ever seen pictures or videos of balloons being let go into the sky and randomly floating away in all directions? It's something you often see in classic posters or movies. Well, guess what? Now you'll be able to do that without having to buy hundreds of balloons, all you'll need is ARKit!

News: Hotstepper Dances Alongside You in Augmented Reality as You Walk to the Next Party

Sure, Blippar was first to market with an AR navigation app for iPhones (and iPads) compatible with ARKit, but does it know how to party? Hotstepper does.

How To: Translate Foreign Text Live in Real Time Using Your Smartphone

Early last year, Google purchased Quest Visual, acquiring the immensely popular augmented reality translator app Word Lens in the process. While Google did put the feature on the Google Glass, they spoke more about implementing Word Lens into their Translate app sometime in the future.