Just like Maxine in Stranger Things 2, Facebook didn't want to be left out of the cool kids group, which, in this case, is the mobile AR space.
Lately, any subject in the realm of politics is a figurative powderkeg primed to explode on the nearest social media channel. Now, one app wants to use your iPhone and AR to strike a match.
To create a destination for coffee connoisseurs, Starbucks has ordered up a venti cup of augmented reality to make the visit more interactive.
Next to millennials, one of the groups most coveted by brand marketers is "Generation Z," the consumers of tomorrow who were born between 1996 and 2010. On Monday, Facebook established a beachhead with that demographic in the realm of augmented reality by launching Facebook Messenger Kids.
Moviegoers who arrive at the theater early are no longer a captive audience for the ads, trivia, and miscellaneous content that precede the movie trailers than run before the feature presentation, as the ubiquity of the smartphone has become the preferred distraction for early birds at the theater.
Amazingly, SpaceX founder Elon Musk just launched a Tesla into space, bound for Mars. But just because you're not a billionaire with drone rockets at your disposal, that doesn't mean you can't participate in the automobile-infused future of space here on Earth.
It seems fitting that Time magazine's first augmented reality cover is an issue guest edited by Bill Gates, since the company he founded is currently leading the AR charge via the HoloLens.
Now that the holiday season has officially kicked off, Office Depot has updated its popular Elf Yourself app with a few new augmented reality options.
Gaming with augmented reality just keeps getting cooler and cooler.
As a long-distance runner off and on for the past, I absolutely detests hills. While there are many apps that can measure elevation and slope for certain routes, understanding spatial data on a line graph or even an elevation map can be difficult.
CEO (and NR50 member) Tim Cook and Apple unveiled the long-awaited lineup of next-generation iPhones today on stage of the Steve Jobs Theater, packed with hardware improvements to facilitate AR experiences from ARKit, which will arrive with the iOS 11 on Sept. 19.
While wandering around in Pokémon GO, you'll occasionally see what appears to be leaves fluttering around nearby. This is actually meant to be Pokémon "rustling in the grass," but whatever the intention, it means that there may be a wild Pokémon in that area. While there's no use in tapping on the leaves (it does nothing), they can be helpful in your search for Pokémon to catch.
The future is here with a new demo made with Apple's ARKit and LeapMotion. Typically, since ARKit works through your iPhone, in order to move augmented reality objects that are appearing on your screen, you have to drag them with your finger. However, developer Arthur Schiller is now playing around with how you can move augmented reality objects on your phone with gesture recognition, rather than by touching.
An AR/VR developer has managed to use the iPhone X to transport players into an emulation of the classic '90s video game Star Fox as the game's antagonist.
Snapchat has already found a compelling way to create advertisements in augmented reality with their branded filters, but they continue to experiment with new ways to monetize the bridging of the real and digital worlds. Their latest idea, which requires users to "snap" an image to unlock content, could succeed where QR codes haven't.
Tech companies are embroiled in controversy this week. No, not the hearings on Russian interference in last year's election; in this case, it's all about the burger emoji.
A few months ago, a video went viral of a boy playing Super Mario Bros. in the middle of Central Park using augmented reality and the HoloLens.
Augmented reality allows for all kinds of experiences to happen just about anywhere, and that creates some incredible potential for entertainment. While games like Pokémon GO take you out into the world, one crowd-funded game wants to keep you inside—to scare the crap out of you in your own home.
In 2017, major breakthroughs in smartphone-based simultaneous localization and mapping (SLAM) opened up new doorways for developers and users of both Apple and Android phones. Unfortunately for Android users, the solution that Google is previewing, ARCore, currently only works on three Android smartphones. But Silicon Valley start-up uSens is stepping in to fix that with its new engine called uSensAR.
It used to be that the best kind of swag was T-shirts and hats from your favorite music artists, but now the symbol of casual insider cool falls to the tech companies, and Snapchat has just joined the ranks of branded apparel purveyors.
Finding the perfect lip color can be a difficult task, to say the least. Thankfully, we're living in a world with augmented reality, where it's possible to try on lipstick from different brands at home.
Pokémon GO's augmented reality journey is continuing with Apple's newly announced ARKit. It's no surprise considering Pokémon GO is the largest mainstream augmented reality game, with 500 million downloads.
They say if you don't believe, you don't receive. Therefore, I'll choose to believe that this holiday season, Santa's elves have learned how to code in Unity and leverage ARKit to deliver these jolly AR apps for helping children of all ages virtually decorate their homes.
Thanks to augmented reality, fashion companies can let customers try on cosmetics, clothes, more cosmetics, and sunglasses from the comfort of their homes and through the non-judgmental eyes of their smartphone camera.
So you want to do Kendrick Lamar's "HUMBLE." in Animoji Karaoke, but you need the lyrics. Well, now you can see those rhymes spit out in augmented reality.
If you ever thought the Snorlax in Pokémon Go should be taller, and you have an iPhone compatible with ARKit, get ready to look up.
Augmented reality has given companies worldwide great powers for innovating business practices and engaging customers, but on Monday, Honda demonstrated that with great power, also comes great social responsibility.
The cup of augmented reality options for Winter Olympics fandom runneth over, with Google pouring a pack of AR Stickers into the mix.
Now, when the weather outside is frightful, Pokémon GO players can expect it to be just as unpleasant in augmented reality.
With Apple ready to unleash ARKit to millions of iPhones and iPads and ARCore on its way to supporting millions of Android devices, is there room in the world for a cross-platform mobile AR platform?
If you want your own lightsaber, you don't need to be a Jedi or have kyber crystals in your possession; now, thanks to augmented reality, all you need is an iPhone and a rolled up piece of paper.
This week, saw two companies leaning on AR to prop up their financial futures. On one hand, Apple made quite a bit of AR-related news ahead of its quarterly earnings report next week. On the other hand, Vuzix launched a pre-order program for its Blade smartglasses and closed the largest financing deal in the company's history to fuel its ongoing headset production.
By now, you've likely used or have seen friends and family use Face Swap Live on their phones. It's a fun little app for iOS (and soon to be Android) that harnesses current tech to—you guessed it—swap faces.
Rovio created one of the first mobile gaming hit franchises with Angry Birds, so perhaps it is surprising that, aside from a promotional mini-game developed with Zappar, the company has yet to adapt the game to augmented reality via ARKit.
Want to actually catch 'em all? Pokémon GO has long-teased the opportunity to hunt for Pokémon in the real world through augmented reality, but few have had the opportunity to actually see it in action.
Another entrant — Aryzon — has joined the competition to be crowned as the "Cardboard of AR." The Netherlands-based startup launched their Kickstarter campaign Monday (May 29) and the campaign has already surpassed its funding goal. The company expects to ship units to backers in September.
If you've ever wanted to scour the basement of a Hollywood hotel looking for evidence of a gruesome murder spree, this new AR experience might be the game for you.
If imitation is the sincerest form of flattery, then Niantic must be blushing constantly, as numerous copies of Pokémon GO have spawned over the past year or so, seeking to capture the same success, often adding the lure of tangible prizes from brand partnerships.
Pokémon GO, the biggest augmented reality sensation ever, broke app store records this opening weekend. But it also did something even more important: it gamified physical activity.
Technology and nature, typically thought of as opposites, are coming together in a new London exhibit.