While IKEA will employ ARKit to help you see how that new couch looks in your living room, Redbubble wants to show you throw pillows that match.
Our universe has never been closer thanks to Apple's ARKit. YouTube user Jenil Kansara has been playing around with ARKit features and created a solar system in his room.
After a relatively short beta-testing period, Pokémon Go is now rolling out to Android and iOS devices right now. If you want to catch 'em all in the real world, your wait is over.
We are totally buggin' about Pinterest's update to their Lens. I know, I had to.
Imagine walking into a store with your own personal model to show you how any clothing item you want is going to work.
Alongside the usual collection of holiday-themed Lenses, Snapchatters received an extra-special treat from Snapchat over the weekend—a world-spanning Easter egg hunt.
As part of its ARCore push this week, Google has promoted Just a Line from one-time AR experiment to a full-fledged app.
With the Masters, one of professional golfing's four most prestigious annual tournaments, now in full swing, Snapchat is giving users the ability to commemorate the moment in augmented reality.
4DViews, the volumetric capture company that films actors and performers in augmented and virtual reality for things like movies, TV series, and applications, has just released the app 4DViews: Raise Virtual to Reality, to demonstrate its technology for smartphones.
News: Coachella Partnered with Camera IQ to Alter Your Festival Experience with Hidden AR Easter Egg Hunts & More
Any stoked Coachella-goers out there? Well, get even more excited, because the celebrated music festival has partnered with virtual reality company vantage.tv and software platform Camera IQ this year to take the Coachella VR/AR app to augmented reality paradise.
ModiFace, the makers of Sephora's Virtual Artist app which allows users to try on multiple different combinations of makeup through augmented reality, has just bumped up its augmented reality strategy. The company is now including a live-stream option for all those personal makeup trials you've been secretly admiring from the comfort of your own phone.
Measuring a room has never been so easy thanks to Apple's ARKit. SmartPicture 3D is known for its quick measurements based on pictures from your smartphone. Recently, they released a video of the company measuring a room using the ARKit.
If you're a regular reader of this site, there's a good chance friends and family turn to you as their volunteer technical support staff.
With a pair of new APIs and low-latency media servers, Twilio's Programmable Video platform could soon help ARKit and ARCore app developers build shared AR experiences between multiple users.
While texting and driving may get you a ticket, there are still a ton of uses for your phone in your car, music and navigation just to name a couple. Every Android device comes with access to GPS and traffic updates, but none of those apps really have your back in real-time.
Coming soon to an Android device near you: Diminished Reality! What's Diminished Reality? A lot like Augmented Reality, really, but with one big difference: Where AR giveth, insinuating virtual elements into a live representation of the real world, Diminished Reality taketh away, hiding actually-existing objects within a live feed.
Building virtual portals are popular practice for developers to demonstrate the "wow" factor of augmented reality.
Lenovo has been no stranger augmented reality, both in products for consumers and services for developers.
Fans of The Walking Dead can now kill time until the series returns from its winter hiatus by raising walkers from the labels on bottles of wine influenced by the show.
Of all the ways I thought I'd be watching my favorite TV shows, on a floating orb was not one of them.
Do I really need to tell you that it's a bad idea to play Pokémon GO while you're driving? I really hope it's not necessary, but just in case it is, here you go: It's a bad idea to play Pokémon GO while you're driving.
At Apple's yearly event, the World Wide Developers Conference, the tech giant finally announced their decision to enter the augmented reality space. Through adding basic AR functionality to the beta release of Xcode 9, the development environment for Mac computers, as well as their line of iOS devices, the company has said they understand the importance of the tech.
It appears that the new AR app from LEGO is inching closer to release.
Apparently, Amazon's new year's resolution is to bulk up its fitness fashion sales by pumping up its augmented reality muscles.
With a new installment of the Saw horror series opening in theaters nationwide this weekend, Lionsgate is betting its ad dollars on immersive advertising to sell tickets.
Just in time for a new season of professional basketball, the National Basketball Association (NBA) has released a new app for iPhones and iPads built on ARKit that turns your driveway into a basketball court.
Though the Golden State Warriors won the crown as the NBA's best team again this season, the Sacramento Kings continue their rule as the sport's technology leader, debuting their new uniforms from Nike through augmented reality today.
While the Minnesota Vikings have a realistic chance to become the first team to play in a Super Bowl on their home field, there will still be fans attending Super Bowl LII who will be in unfamiliar surroundings.
Things are getting more and more interdimensional thanks to Apple's ARKit. We've previously seen some portals work at play with Rainforest Garage and the Interdimensional Portal by Nedd. These demos have only made developers more curious as to what they can do with ARKit portals.
While Apple launched ARKit to enable developers to build augmented into mobile apps, Mozilla, the company behind the Firefox browser, is taking advantage of the platform to advocate for browser-based AR experiences.
Mobile augmented reality developer Blippar's mission is to construct a computer vision map the world, with visual recognition of thousands of notable buildings, bridges, castles, holy places. A major step toward that goal has been taken by the company this month with the announcement of its landmark recognition API.
Over the weekend at IFA 2017 in Berlin, Huawei introduced the Kirin 970 processor, the first of its kind to include artificial intelligence baked into the chip.
Before The New York Times brought augmented reality to its iPhone app, the only way Winter Olympics fans could get this close a view to the world's best athletes would be to acquire a press pass.
Scary movies seem to be a natural fit for augmented reality experiences, with the latest example coming from the Insidious film franchise.
Snap is turning to some light bribery to boost adoption of its new Lens Studio software. The January Jumpstart Challenge encourages artists to create and share a Lens that celebrates the New Year. One selected winner will take home a Lens Studio Swag Bag that includes an iPad Pro. In addition, the Lens could be featured in the Lens carousel for others to experience.
Today in Santa Clara, California, at the Augmented World Expo, Scope AR revealed a major new update that will add markerless tracking for their remote assistance application, Remote AR, on standard devices.
Since its release into the arms of waiting developers, Apple's new ARKit is already making waves in the augmented reality scene. Only a week out and there are already a hefty number of videos appearing on the web showing off various demos with iPhones and iPads.
Throughout the summer and fall of 2016, in the sudden whirlwind that was Pokémon GO, it was hard to go anywhere in public without seeing someone attempting to catch Pokémon. Now, thanks to an upcoming platform called Motive.io, from the Vancouver company of the same name, location-driven application development will soon be accessible to everyone.
Continuing to take the steps necessary to reign supreme among the top game engines of the world, with a steady stream of major updates, enhancements, and new features, the team at Unity are keeping the user base in a regular state of surprise. At this rate, it's almost like Christmas every few days.
Mobile 3D scanning company Scandy has released a new app for devices on Google's Tango mobile AR platform that gives users the advanced 3D scanning capabilities.