Header Banner
Next Reality Logo
Next Reality
Mobile AR News
nextreality.mark.png
Apple Snap AR Business Google Instagram | Facebook NFT HoloLens Magic Leap Hands-On Smartphone AR The Future of AR Next Reality 30 AR Glossary ARKit Dev 101 What Is AR? Mixed Reality HoloLens Dev 101 Augmented Reality Hololens How-Tos HoloLens v. Magic Leap v. Meta 2 VR v. AR v. MR

Drake Drops Shoppable AR Lens on Snapchat to Push Fans to New Album on Apple Music

"Drake Drops Shoppable AR Lens on Snapchat to Push Fans to New Album on Apple Music" cover image

Hip-hop artist Drake once rapped that "goin' online...ain't part of (his) day," but that's not stopping him from promoting his new double album, Scorpion, via augmented reality on Snapchat.

Using Snapchat's Shoppable AR platform, the experience puts users into Drake's hoodie, sunglasses, and beard. Additionally, by tapping the "MORE" button, users are taken to the Apple Music app to listen to his new album.

Tommy Palladino/Next Reality

Tommy Palladino/Next Reality

Tommy Palladino/Next Reality

Tommy Palladino/Next Reality

While we've seen artists like Taylor Swift, Lady Gaga, Justin Timberlake, and U2, and the estate of Michael Jackson, use augmented reality to promote their latest works, the technology has not been as popular as a promotional tool as it is with movies and TV.

Similarly, new music has been a near-constant feature in numerous Snapchat AR experiences, particularly dancing Bitmoji Lenses. (Clearly, I'm a fan of seeing a cartoon version of myself dance to silly pop music.)

Tommy Palladino/Next Reality

Tommy Palladino/Next Reality

Tommy Palladino/Next Reality

Tommy Palladino/Next Reality

Nevertheless, the popularity of streaming music means that Shoppable AR is particularly well suited for the music business. Instead of merely promoting albums, artists can start earning royalties immediately by convincing consumers to move from immersive experience to listening to new music with just a click.

Cover image via Drake/YouTube

Apple's iOS 26 and iPadOS 26 updates are packed with new features, and you can try them before almost everyone else. First, check Gadget Hacks' list of supported iPhone and iPad models, then follow the step-by-step guide to install the iOS/iPadOS 26 beta — no paid developer account required.

Related Articles

Comments

No Comments Exist

Be the first, drop a comment!