Advertisers must love when their commercials go viral. Take for instance the Esurance commercial where an elderly woman completely misunderstands Facebook jargon.
Augmented reality allows for all kinds of experiences to happen just about anywhere, and that creates some incredible potential for entertainment. While games like Pokémon GO take you out into the world, one crowd-funded game wants to keep you inside—to scare the crap out of you in your own home.
Last week, I tried out StackAR, a puzzle app updated to support ARKit where the AR features felt mostly unnecessary.
It seems fitting that Time magazine's first augmented reality cover is an issue guest edited by Bill Gates, since the company he founded is currently leading the AR charge via the HoloLens.
Just like Maxine in Stranger Things 2, Facebook didn't want to be left out of the cool kids group, which, in this case, is the mobile AR space.
One of the more meme-able characters from the animated series Rick & Morty will be able to beckon iPhone owners to "show them me what you got" thanks to ARKit.
So you want to do Kendrick Lamar's "HUMBLE." in Animoji Karaoke, but you need the lyrics. Well, now you can see those rhymes spit out in augmented reality.
Whenever Japan does something new in tech, the cute factor is almost always taken into account. The same holds true for augmented reality, as Yahoo! Japan has just revealed its take on AR map navigation with a new AR Mode.
Immersive advertising company Vertebrae has extended its native ad platform to augmented reality via mobile Chrome browsers for Android and Safari for iPhone.
News: Facebook Debuts Image Recognition in Camera AR with 'Ready Player One' & 'A Wrinkle in Time' Poster Promos
Despite the wide availability of markerless augmented reality experiences for mobile devices, there is still a market for scanned triggers for content, as evidenced by the new image recognition capabilities on Facebook's Camera AR platform.
We knew it was coming, it was just a matter of when. Apple has just announced iOS 11.3, a new update for iPad, iPhone, and iPod touch, and it will include a brand-new set of Animoji for the iPhone X.
Until Star Wars Jedi Challenges arrives in November, a forthcoming ARKit revision of HoloGrid: Monster Battle from Tippett Studios and Happy Giant, might be the closest most Star Wars fans can get to playing the HoloChess game from the movie.
Unsurprisingly, Google wants to be the caretaker for augmented reality on the web, and its latest move in this endeavor is a 3D model viewer prototype called Article that's designed to work across all web browsers.
Augmented reality developers are rapidly bringing science fiction tropes into the real world, with the latest example leveraging the TrueDepth camera on the iPhone X to emulate the cloaking technology made famous by movies like Predator and Marvel's The Avengers.
Finding Pokémon in the wild isn't the only way to add to your collection in Pokémon GO—you're also able to hatch your own from eggs that you've gotten from PokéStops.
With a pair of new APIs and low-latency media servers, Twilio's Programmable Video platform could soon help ARKit and ARCore app developers build shared AR experiences between multiple users.
Zenko Games makes no apologies for its influences. In fact, they cite them explicitly in their own promotional materials for Diamonst AR.
It seems that mobile app developers are constantly coming up with new ideas to apply augmented reality, with Apple's ARKit promising to increase adoption in apps exponentially.
Lenovo has been no stranger augmented reality, both in products for consumers and services for developers.
Pokémon GO, the global augmented reality game that's brought fans out of their homes to catch Pokémon across the planet, has brought about plenty of real-world positives. Unfortunately, when players get power hungry and start taking game hacks too far, we all get a little screwed—both digitally and in real life.
With the advent of ARKit, apps that can place virtual furniture in a real room have become nearly a universal practice for furniture retailers, with Pottery Barn being the latest to join the fray.
Starting April 10th, you'll will be able to book 15-minute appointments online to try on an Apple Watch in person at Apple Stores across the world. With the April 24th release date just around the corner, making an appointment is a great idea for those who are unsure about which color and size to purchase—or if they'll even want one.
News: SyFy's New 'Happy!' AR App Gives You a Flying Unicorn Voiced by Patton Oswalt as an Imaginary Friend
If you've ever wanted to hang out with a flying unicorn that sounds like actor/comedian Patton Oswalt, get ready to get Happy!
It appears that the new AR app from LEGO is inching closer to release.
Though the Golden State Warriors won the crown as the NBA's best team again this season, the Sacramento Kings continue their rule as the sport's technology leader, debuting their new uniforms from Nike through augmented reality today.
If you've ever wanted to be a graffiti artist, but you also frown upon vandalism, then augmented reality is for you.
Wise Snacks wants baseball fans to reach for potato chips instead of peanuts and Cracker Jacks, and it's calling augmented reality out of the bullpen to close the deal.
The gaming company Ivanovich Games has created a sort of "game-ception" using Apple's ARKit. They have designed a Steam-powered playable arcade machine game called "Operation Warcade" which can now be projected into real life using augmented reality, creating a true "go inside the video game" experience.
Throughout the summer and fall of 2016, in the sudden whirlwind that was Pokémon GO, it was hard to go anywhere in public without seeing someone attempting to catch Pokémon. Now, thanks to an upcoming platform called Motive.io, from the Vancouver company of the same name, location-driven application development will soon be accessible to everyone.
To create a destination for coffee connoisseurs, Starbucks has ordered up a venti cup of augmented reality to make the visit more interactive.
Today in Santa Clara, California, at the Augmented World Expo, Scope AR revealed a major new update that will add markerless tracking for their remote assistance application, Remote AR, on standard devices.
Amazingly, SpaceX founder Elon Musk just launched a Tesla into space, bound for Mars. But just because you're not a billionaire with drone rockets at your disposal, that doesn't mean you can't participate in the automobile-infused future of space here on Earth.
It used to be that the best kind of swag was T-shirts and hats from your favorite music artists, but now the symbol of casual insider cool falls to the tech companies, and Snapchat has just joined the ranks of branded apparel purveyors.
After closing its 2017 financial books on a high note, Snap, Inc. is planning to ride the momentum of its augmented reality products into the new year. That's the main takeaway following the company's 2017 earnings conference call, which was held on Tuesday.
Free beer and AR? What could be better? Amstel, a Dutch beer brand, has launched an innovative sampling campaign using an AR app called "Snatch." Snatch is a treasure hunt gaming app, and if you win the game, your prize is 10,000 free pints of Amstel beer, redeemable at Mitchell & Butler pubs.
One of the byproducts of the success of Pokémon Go was the viral images that made the rounds on social media of people putting Pikachus, Charmanders, and their brethren in compromising positions. Snapchat has a similar claim to fame, most recently with the inexplicable popularity of the dancing hotdog.
Companies are already clamoring to figure out strategies for integrating augmented reality into their advertising platforms. AR is going to become a huge asset to marketers, and Apple's ARKit is only going to help that along. Mixed reality producer Bilawal Singh Sidhu has given us a sneak peek of what the world of advertising could be with the ARKit.
We've seen plenty of good, bad, and weird things that have come out of the worldwide augmented reality game Pokémon GO, including murder and location-based bans, but nothing on a large scale. That was, of course, until Iran decided to ban the game country-wide.
News: Apple Bets Another $390 Million on AR's Future, Funds Finisar to Increase iPhone X Component Production
In a move that will increase production capacity for its TrueDepth camera system, Apple has awarded vendor Finisar with $390 million from its Advanced Manufacturing Fund.
Chairish, Inc. is the latest furniture retailer to bring augmented reality into its mobile stores, adding features for users to visualize products in their homes.